 Okay, we're going to simply run a Facebook ad, but before we do it, there's a ton of stuff that we have to set up first. And again, I've said it many times on our past calls, this is all the back end and this is truly where everyone drops the ball. No one sets this stuff up. And that's why when I speak to most realtors, their ads, they might have captured the ad, but that's where it stopped. They never followed through. They never had any of the backup setup or the back end setup. And so what we're going to do today is we're going to, we're going to install the pixel on the pages. So, so Facebook can start tracking the visit. And then we're going to also take the links and set up custom audiences. So Facebook can track the visit. And then we're going to also take one of the pages, which is the thank you page. And we're going to set up what Facebook calls a custom conversion. That's letting, letting Facebook know out of these two pages, you got your opt-in page, which is the landing page. And then you have the thank you page. The custom conversion is based on the thank you page. And there's a setup to it. And that's simply just telling Facebook that when we run this ad, the most important page that we're trying to get people to is the thank you page. That's what Facebook calls a custom conversion. So we're going to need the links to do to do all that with. So, so first let's start with, let's start with the pages. So click on my pages to the left. We're going to simply go into, we're going to simply go into your pages. So let's find your landing page. We want your landing page. We're going to click on the three dots and we're going to click edit. So most of these websites, most of these landing pages, again, this is what it's all about, bro, is when people click on an ad, you're coming off of Facebook to somebody's landing page. This is the landing page. So when it comes to landing pages, there's many different softwares out there. We're using Cartra, but there's another popular one, which is click funnels, all the different landing pages, all the websites are all the same. The pixel, the pixel goes on the page. And so on our previous calls, I had you email yourself the pixel. Right. So in the future, if you ever create any other random website or whatever, you can always send that pixel to whoever's doing it. And they can install it on the page. And this is simply how you do it. Super simple. So when we come to the page, we're going to click on settings to the left settings. And then tracking code. So right here tracking code. And again, all the softwares are pretty much the same. There's different pieces of code that you can add to the page for tracking. So if you score to the very, very bottom, you'll see one for Facebook. So right there, that's the Facebook one. So now go ahead and click inside that box. Now we're going to simply go back to the events manager tab 10, the one that's open in the top right. Click on that one. And then right here, we're going to continue to pixel setup. So click on the blue one. And then metapixel, we're going to go metapixel connect. Okay, now we're going to install code manually click on that one. And then we're going to copy code. Just go to an exit of that done right there to the left exit of that. Okay, copy code. And then we're going to click on, we're going to we're going to click on continue. So we're going to continue hit the blue one. And then we're going to make sure all this is turned on sometimes when you come here it's off. And this is all the one time thing you're not going to do this part again. But sometimes when you come here, the things are off. So all you do is just shade that blue turn on automatic advanced mashing the top blue shade down off, shade it back on watch go to shade it off. So if you find the bottom not blue, we need everything blue. So shade it back on and then boom, everything's blue. Sometimes down at the bottom, it's all gray and so you want to turn off turn on. So just like that we're good hit continue. And then we'll just continue. And then the domain has already been verified. Yeah, we're good at the domain. So continue. And then go to pixel overview. So now, now what we're going to do is we're going to take that pixel, and we're going to add it to the page. So you just copied it by clicking the button. So now go to cartridge and just simply paste it in. Okay, paste it in right here. Bam, click apply. And that's it. Now we're going to hit the actions in the top right, and we're going to publish live. We're going to do the same thing for the thank you page. Right. These are your two basic pages man with two pages you can create a freaking enormous business bro. You can take over your local area with a listing funnel, which is what this is an open house funnel, a seller guide funnel a buyer guide funnel with two basic pages. So hit edit. All we need to do is just make sure that our pixel is on both pages. We're really on the call confirm page as well, but we'll get to that one too. So click on edit, and then we're going to just come in here hit settings to the left, and then tracking code and we're going to simply paste it in over here as well. So we just have the pixel to the pages right that was that was one important step so now click on the three dots, and what I want to do now is simply on the on the do it on we want it on. On the two pages so the lining page and the thank you page click three dots, get coder link, and then get the page link, just copy this link, and open it up in a new tab. Now not the pencil just copy the link. The check mark. The check mark. Yeah, just copy the link. So just right here just copy it. Okay, cool. paste that link here online for the very first time now Facebook can can can read the page for the first time the pixels on there for the first time. Right so now they now they read that page for the first time so hit enter. So now the page was published and it's online now go over to the events manager. So we're going to be bouncing back and forth between these two tabs. So now refresh this page and now this page will look a little different because now Facebook activated the pixel. So now if you refresh it, the page opens up and it's a different look. So now exit of this little part right here. And so go to your bookmarks real quick where's your bookmarks. Let's. Let's yeah click on. I think it's three dots go to yeah go down bookmarks and then the business settings right click right click pixel and delete right click right click right click delete. And then now just simply delete now hit the star on the top right and and bookmark this page again. So the star. And then this is pixel so delete whatever it says there pixel. Okay so this is your new pixel so now in the future and click on done in the future this is where your pixel will be now your pixel is always on the page so you can always go to any of your pages. Get the pixel right there copy it put it wherever you can always go to your email right you email it to yourself you can always copy it there. So if you ever need to get it here, scroll down. This is where it would be so right here where it says add events the button add events the drop down. To the yeah right there at it. So now from from this point on from a new website from a new website. This is where your pixels all you do is click on that. And then install code manually. Copy code, and that's it. So, so that's your pixel now you can take it wherever you want but yeah go to hit continue continue continue. Okay, we just set up the pixel right we just put the pixel on our on our pages. Now what we want to do is we want to take the links and set up custom audiences. Okay, so Facebook can start categorizing and start segmenting the people who are landing on each page, which is super important for advertising. So now we can either go to our bookmarks and go to audiences or we can click on the three lines to the left and go to audiences there. Okay. Okay, so now this is one audience that we have. We just set that one up for the time being but now it's time to create some real audiences, especially around the video now we have a video so we're going to we're going to do that one as well so create audience click the blue one. And then we're going to go on a custom audience, custom audience, and then we're going to go website. Okay, so so this is this is this is the ninja ship row this is again where most drop the ball they don't do any of this stuff. So as we go website click on next, we're going to really segment what's going on. Exited this part right here. Now, here's where we simply segment right so it's going to start with it's going to start with the landing page so open up the other tab at the top, you got the 8420. So these are the pages we're going to work with right now so the first one the landing page 8420. So, now at the top the link, you're going to copy everything, everything you see right there not not the, not not the question mark, but, but the address right there, the tea you're missing the tea. Copy everything up to just homes, all the way up to homes. Right there, homes, copy that. So this is the actual root domain, we don't need the HTTPS or the www we just need we just need that part. So actually know what, go all the way to the www I'm sorry go all the way to the www we don't we don't need the HTTPS. So, grab that link. Yeah, copy all that the www just double click it double click it. Yeah right there start from the www start from the www and go right. Okay cool. So go back to Facebook to go back to the events manager number 10, the tab that's open, and then here we're going to simply come down events, all website visitors hit that dropdown all website visitors, and then come down to specific people who visited specific. Okay, and then the retention 30 days is fine people Facebook will just track everyone who's visited the page in the past 30 days and keep them in this audience. And so go ahead and paste in the link right there at the bottom at least one of these values, paste it in that box. Yeah. Okay, so now what we're going to hit the dropdown and sorry in 30 days is sufficient. Yeah, hit the blue click the blue dropdown. Yeah okay so now we're going to scroll down and again it's all about segmenting that's the whole thing about this is segmenting, narrowing it in and segmenting these audiences. The person who clicked who clicked on your ad and landed on the landing page, but didn't opt in is very different than the person who clicked on your ad landed on the on the landing page and actually opted in. It's a different person that's a different type of person right so here, we're going to tell Facebook that these are. This is an audience of people who only landed on the first page, they did not opt in they have yet to no no no. Wait, don't don't name it yet. They have not landed on the second page yet. So to do that is you click on exclude people. So exclude people. And now you're going to simply hit the hit the pixels hit that red dot click on the dropdown. Yeah and go to the green dots always that green dot always the Derek Diaz realtor not the not the pixel one. Right so I don't know why they pushed us to that but but we're good now that's the pixel Derek Diaz realtor that your pixel pixel the events hit that dropdown and go to specific. Okay, perfect so scroll down 30 days now now the the the 30 max this one out at 180 180 is the max. So we always want to exclude the people who landed on the on the thank you page. So now go to the thank you page, which is the one up there schedule your call or whatever, copy this link, everything except for the HTTPS. So just copy everything. Yeah, perfect. Copy all that. And now we're going to simply bring that back over so copy, bring it over there, paste it in right here. And this is going to be so the name, you always want to get super specific hit the dropdown hit the blue always click on the blue when you paste it in click on the blue. That's fine. So scroll down. You're fine scroll down. So now the audience name. This is going to be this is going to be the address so put the address. So 8420. Southwest. And then this is, this is landing page, landing page, landing page and then in parentheses. Yeah, put put put dash landing page. Oh, yeah. And then, yeah, just landing page. And then in parentheses only. So these are people that only landed on the landing page. They haven't landed anywhere else. Right. So this is an audience that you'll always want to use to retarget to show future ads to because they've seen an ad once they clicked but for whatever reason they didn't opt in. Right. Show them another ad. Right. So this will be an audience that you start to build and you can start leverage to you can you can use to start to leverage and show retargeting ads to So create audience. That's an audience right there. Okay, so now the second audience we want to create is those who click on done. Is those who actually landed on the thank you page. We want to create an audience of those who actually opted in. So click the blue one. Custom audience website. Next. And then now there's the green dot Derek did a realtor that your pixel the events specific. And then here we want to change the 30 to 180 180 is the max. So I want Facebook to keep these people in this audience as long as possible it's 180 is the max. And in this is your, these are leads. So get your thank you page link I think you have actually I think you already have it pasted, or copied, but see if you can just paste it in right there. That's the thank you page. So anyone that landed here hit the blue, anyone who landed here is lead so scroll down, put the address, and this is leads in parentheses put leads. So audience name. Yeah, it can be the address and then and then in parentheses leads. Perfect. That's an audience, and this will be an audience that you'll always exclude. So as you run future ads on listings, or even on open houses. You'll want to exclude this audience from seeing it. These are people who've already opted in so there for you. So if anything I don't need to send an ad to them, I could I could create audience. I could, but why spend the money when I could just email them the same, the same video or the same ad or whatever I can just email it to him. Click the blue one. So, so create audience so that's that's an audience of those of leads. Now the last audience we want to set up create audience. Same thing go through custom audience website. The last audience in this in this case we want to set up is those who actually scheduled an appointment. So click on a specific and then and then appointment 30 go to 180 let's keep these people in there for the max 180. And now we'll just get the link from the call confirm page and paste it in down here. So call confirm. Grab this link, and we'll just paste it in. We've got the call confirmed one right so go to paste that in. And then now we're just segmenting those who actually set schedules and appointment. Right so scroll down and this could be just simply appointments. I don't put the address. No, because this is your general. Oh, this is general page. So anyone that's ever schedule an appointment will be in this audience. So schedule appointments, you could put schedule appointments and create audience. So that was that that's that's audiences man that's audiences and that's so so so important. Now, now as we know that and that's audiences on websites right on website links create audience hit the blue one. And so now that's on links that's how you do it on any link. Okay. The only other audiences that you'll be really setting up. Hopefully a ton in the future as we move forward is video. Right you want to start tracking those who watch the video. Right so now what we what we got to do is we got to get that video up on the Facebook business page. So where is that video. What we're going to do is upload the video on the business page first. Right and then we go back and create the audience and set the ad. Now you could just take whatever like whatever you mean text. Okay. And I had one post I can copy shit open up another tab open up another tab go to that post. Yeah, see so now. Now it's it's no longer just caller text me. You could you could put you could leave that I mean you could you can leave it. You could put call call text or click the link below for all the details. And then you can still put your phone number. Call text call text or click yeah or click learn more below for all the details. Yeah, put yeah click learn more below for all the details. This part right here you want to get the text right. Yeah, yeah, post it because as we go and run the ad you can no longer change it right right. Maybe put it this part is on point. Because as we go in and set the ad, then yeah, everything's final call text me at. Yeah, perfect. Actually, no bring that back. No space there this the dashes between the two five or after the one two five one dash. Right so put the parentheses. Oh, you know, okay. Yeah, and then just put the dash after the two five one. Or hit the post. That's it. And we're good. So you're always going to post the ad that is the ad right so you're always going to put it on the business page first, and then we come back and run the ad and depend on how long the video is. Sometimes it could take it could take a few minutes before it shows up here, but we still have another important step to do so we it's all good we got some time. So, leave this here we'll come back to this part. Go ahead and go back to. Let's go to your, your, your thank you page. So the tab up there schedule your call. Open up that tab. Copy this link. This is the thank you page right so as, as you start to thank you said happy that link. This is the thank you page. This is your custom conversion. This is the page that we're telling Facebook that this is the most important page that we're trying to get people to the thank you page. Right so. So, they're going to know about the first page click learn more it's going to go to the landing page, but out of the two pages. This is the most important. Right so this is our custom conversion. So let's go to Facebook that the number 10 at the top the at events manager number 10. Yes, so click on that one. And then now click on the three lines to the left. And let's, and let's go to let's go to my mind is playing let's go to events manager manager. And one thing that that we haven't done bro is we haven't integrated the domain I think we did it on on. I think we did that on on America's page, which we'll find out right now. But yeah see the domain the domain. Okay that's what we need to do so click on the three lines. So you have to let Facebook know which domain you're setting traffic to click on business settings. So we did this on America's account but I don't think we did it on yours. So, right here the to the left, scroll down and we're going to go down to brand safety, brand safety, and then click on domain so brand safety up domains. This one right here. This is, yeah see this is Derek the realtor. And it's the other domain that we're going to. We're going to be using. Okay, so yes, we're going to. Yeah, we're going to go to go daddy so what we need to do is we need to simply let go daddy know about this, or we need to let Karcher know about this domain so hit Derek in the top right. This is integrating your domain with it's already integrated with Facebook now we can just again integrate it with Karcher. So go to my products, and we're going to go to that domain. So just click on DNS. So click on DNS to the right. Okay, perfect. So now, all we need to do now is simply go back to Karcher. So we're going to go to the Karcher tab at the top, Karcher. No, those are your pages, go to go to Karcher the account Karcher. And then over here, click on close. And then in the top right, you're going to simply hit your drop down, go to the drop down top right. Hit that drop down the profile picture in the top right. And then come down to custom domains. So this is how you integrate the domain no matter what software you're using. This is the most important. A lot of times rotors will have websites from their company from the broker, and, and you can't change that domain like if you're with Keller Williams, it'd be Derek Diaz.kw.com right it's your it's your name in there but that's not your custom domain. So that's the biggest problem with now with Facebook ads is that if you're running ads you got to be and this applies for Instagram as well. If you're running ads to a website that domain needs to be yours. So when you're choosing a software provider, the software provider needs you need to be able to change the domain. Right just like that other software that you guys were using you couldn't change that domain that was the problem. Right so here we're going to add this second domain so click on the green one. And then simply type in only the main domain and we're going to type in your domain right here. So type type that one in there. So now your pages. This is going to be the domain for your pages. So go ahead and put in that domain right there. Derek Diaz realtor. Okay, perfect. So.com, and then click on next. Okay, perfect. So now click on yes. Actually, no, I'm so sorry, click on. Yeah, you click the yes but don't click next yet. So number two. Now we need that bold you see abr miami.cardra.com. Take that that bold.com right there yeah number two right there. Copy that. Not the period, I think you got the period. So so just copy the just just the calm. And now we're going to bring that over to go daddy. So open up that one. And then now scroll down and all we're going to do is change out the C name. So right here the C name to the very, very right hit that pencil. This one, the C name the first one up. So right there click on the pencil. And then now the value all we're changing out is the value get rid of that value and paste in the new one. Okay, perfect. And then hit save. And that's that so that again that applies to any software most of the softwares know go back up and hit save. So no matter what software you scroll down bro. Save. So no matter what software you you're using it's all the same thing you got to integrate the domain with software hit save. But I was my eyes right now where the hell is safe. The black black. So hit save and then and then now we're good. We're good here. So success here now we got to just give, give it a give it a few minutes for for Carter, but we're still good to go so now go back to go back to the business manager or to the, to the, yeah, go to events manager. So that domain is now verified. Click on click on add assets. Let's see if there's any add, if any assets we need to add add assets. And so now just click on classic pages. And I think your page already be there. Classic pages to the left. Okay, check the circle and then add. So we're just tying the domain to the to the page as well to the business page. Okay, so we're good there so now, now we're going to set up the custom conversion. And we'll give Carter a few a few minutes but we should be we should be good. We should be good by the time we get there. So click on the three lines on the top left and go to events manager. So this is setting up the custom conversion. This is a full tutorial bro like this is a lot. And like I said, all I can tell you is the added value of not just, you know, having the person kind of walk through the shit out through with you. It just shows your, your brain, your knowledge, your passion behind it, the way you don't cut corners. It leaves somebody like me that I know, okay, this guy turned over every freaking rock and this process. So, and without that, I would never really know. Yeah, yeah, yeah, you're right. I know you could have subbed to another, you know, maybe just the speaker on behalf of whoever the, you know, the genius behind the, but you're all that and you're all that in the bag of tips bro. You too, man. So hover over the triangle to the left so that triangle hover over that and we're going to go to custom conversions, custom conversions. And right here. This was a bookmark so you see the blue star. Yes, hit that blue star we're going to remove it because we're going to read book market. So hit the star remove, remove. And then now we're going to create custom conversion. So click on create custom conversion the blue button. You know, remove, remove blue button right here create custom conversion. Okay, so now, now we're going off of that pixel right so remember that's the pixel Derek Diaz realtor it's not Derek Diaz is realtor pixel right that other one says the word pixel it's not that one. That's the green dot. So now you're going to name it. So this is going to be, I normally name this custom conversion is remember it's the thank you page. What do we name the thank you page what do we name the custom audience of the thank you page. Right, do you remember what do we name now and it was what do we name it. It was the address and leads the address and leads the name of the same. So put the address at the top. And every time yeah every time you create a new funnel, which is the two pages landing page thank you page for a different listing or a different open house, this custom conversion needs to be set up. And this is the part this is this this video right here bro was just jam packed with with all the knowledge you're going to need really this this one video we're putting it all in this one video. So so that's the custom conversion right so now what you're going to do is you're going to click on the blue select your own category. So right there select your own category, down. And then the drop down recommended click on that and come down to lead. These are all the different custom conversions that one can create we just need to lead. And then now get the link for the thank you page. So open up the schedule your page or whatever it is schedule your call. Yeah, so grab this link copy that. And this is the custom conversion. So, yeah, paste it in there. Okay, perfect and then create. Okay, so now what we got to do real quick is let's go and before we do this part, go back to cartridge and let's just see if that domain is integrated. So, click on next. And then here the in the index page and the 404 is going to be the same so external URL hit that drop down and go to cartridge page external URL cartridge page select site. No site. No site and then the cartridge page, go ahead and put the opt in the landing page so hit that drop down go to your line your landing page. And then the same for the bottom. So integrate that domain is integrated that second domain, it's going to say processing for the next few minutes. So we made we may need to wait till this is connected but let's let's let's see, go back to the events manager. And then just go in go to no no no no number one bro number one go to settings. So now we got to just tie it together so right here at assets. Click on that one and then go ahead and tie it to the ad account. Take in the custom conversion and tie it to the ad account. Done. So now, X out of this tab, we don't need this tab anymore so X of this tab yep X of that one. So now number two, go to web configuration and I think I think we need the cartridge went to link first before we can do this but let's let's see. Okay, so, so, so the top one Derek Diaz Router, click on that one. And then manage events. Edit. And then add event the green one. And then hit the drop down to the left choose a pixel, come down to custom conversion, and then choose an event. And it's that one right there that's the custom conversion the one you just created right dash leads, you just created that. So click apply the blue one. And then yes I confirm apply. And we're, and we should be good. Did you hit apply because I don't know what you're doing again. You're good. Okay, so click okay. Okay, my daughter's calling me one second but you're good. Good. We're good to go bro. So that right there man, that's all the. What did we do, we added the pixel on the pages, we integrated the domain. So now we have a custom domain for our pages. We took the links of the custom domain, and we set up custom audiences, we then also took the thank you page and set up the custom conversion. Right, and then we also now go back to your Facebook to 20 plus go to your Facebook or it yet close out one of those 20, yeah close out one of them we see one of them. Go to that one, refresh this page. And let's just see if the video so then we also put the video on the business page. There it is there. Right there it is there click on it let's edit it real quick click on it. We put the pit we put the video on the business. If you're checking out this video, your name is there. I'm supposed to be hearing you. Here is. Yeah, so now we're ready to run the ad. So that's all the back end bro that that that puts you in position to freakin win for success. So now as you run ads, shit's going to be tracked. So again anytime you create a new page then yeah you'd want to go and set up a new custom audience, set up a new a new a new, but that's not here for man so from this. I hear that. Right, so I'm going to help you I'm going to walk you through this until you can do this in your sleep. I was like I'll try not to let you down three years later when we're still making ads. Hopefully we're making millions of dollars or whatever bro. I don't even need a lot to be honest with you but I just want some consistency just to right to three line the three dots I mean the three dots to the right and let's just edit this real quick. And all I want to do real quick is is edit the thumbnail. So video options and then as you come in here, you always you want to put a title. Thank you for checking out this video. My name is Derek with America's best for the video title the video title is what shows in the bottom left hand corner of a video when it's in the newsfeed. So when it's in the newsfeed, there's text on the bottom left of that video. So normally that's a, you want to put there a call to action click click learn more for all the details. And I know we put that at the top, but that's fine and not all print not not all cap not all cap. Click click learn more for the details are click learn more for all the details are click learn more for more details or something like that. Whatever. Click learn more, or for all the details, or whatever. Click learn more for all the details I got What we want change them now scroll down and and go choose suggested See if we can go choose suggested and then scroll down that one right there. That's a good one. Perfect That's a good one. So so leave that one and just click save That way when they see the video right when they're scrolling boom, they just see you right there Perfect perfect safe safe. Okay. We're good safe Now we're good to go bro. So now let's just set up this ad real quick So now it's game time. So Events manager will go back to the events manager. We're fine. This could stay here Now we're going to click three lines in the top left and go to the ads manager Now everything is legit bro the the domain the pixel um The custom audiences the custom conversions the post on the business page Everything is in order. So now What we're going to do Of the green here create campaign. Yeah, you can you can go there. Yeah click create campaign campaign And then right here. We're going conversions. We're going conversions Okay, so scroll. Um, yep continue And then now as we come in To the setup this is this is a three step setup three simple steps You have the campaign the ad set and the ad these are the three steps to an ad it's it's super basic So in step one What did we just do we just chose the objective the objective was conversions Right conversions is getting people to opt in That's that objective conversions getting getting leads capturing leads or even making cells if you're selling stuff online It's conversions And so here what we want to do is we want to give it a proper title So new conversions campaigns right in the middle delete that not right there to the right Just the title to the right right at the top. So delete this part And just and just name it what it is 84 20 video 84 20 um, yeah 84 20 southwest and then and then and then um You could put um, you could put that not in parentheses because I'm gonna have you put something else in parentheses But just put dash video. So we know right when we look at the dashboard We know exactly what that is. That's a video and then in parentheses conversions In parentheses conversions Okay, and then and then now categories So you're gonna always always always hit the categories and come down to housing You always need to go housing if you don't go housing and you're in real estate Or if you're in any of those other categories and you don't choose it, you'll get your ad gets rejected And it's not a bad bad thing. You just got to come in facebook. Go tell you hey, you didn't check the box and It happens with a regular post sometimes Yeah, yeah for sure because you you don't see housing normally in the regular post I always go housing so hit next that's step one. That's the campaign level We chose the objective. We chose housing. That's it now We kind of the second step and again, this is just like the like ad but unlike the like ad where we went broad Here we're going straight to the address. We're going straight and targeting that local area So here we want Website and then click inside the the pixel click inside that little empty box and go with your pixel. There's your pixel Derek Diaz Rotor Now from this point on that should already be there by default But if it's not like it's not right now, just click the box and find your pixel. That's it That's why you always want to know you always want to remember what you name. Shit That's why in the very very beginning of us setting up your business manager I wanted you to name the name everything the same thing Right, right. Derek Diaz Rotor everything the same thing. So it's not hard for us to find which one is which So conversion event click that click inside there Are you looking for the one in parentheses? That's the conversion the custom conversion that we just set up So again, this is just telling facebook which page is the most important. It's the thank you page It's the custom conversion when we get to the next step That's what we tell them about the learn more button and we tell them about the landing page on the next step But right here. This is step two. Okay, so that's important right there now. We come out of the budget A budget daily budget 10 bucks a day 15 bucks a day. We want to run this really for a good You want to run it really for I mean I mean, it's everyone's budget's different. But but What are you suggesting a month? well Well, yes and no until it's under contract obviously but But really a good a good a good 15 days for right now. So that's either at 10 bucks a day for 15 days a day I mean, let's see what this 10 bonus does Yes, so so again in the future bro in the future, right? And here's what I want you to plan out When you sell this property when you sell this freaking property, bro That's a pretty decent ass commission Right when you sell that property bro. I want you to freaking take five percent Five percent of that I do have to do that Five percent of that commission bro five percent of that commission marketing and that's your facebook advertising budget I need to do that for monthly monthly monthly. That's your that's your facebook advertising budget for the month I will brother right so so so at that and and and And and that's not even and and to tell you the truth bro because let's keep it real like let's talk real numbers What's what's the minimum commission on this property? Yeah, 2.5. Yeah 2.5 percent I don't know 1.5. Let's say drop to 1.5 and sold at that price. So so 1.5 times 2.5 2.5 percent is uh, yeah, bro. That's a 37 thousand our commission Yes, sir So it's like dude five percent that's way even high if I just took if I took if I took times one percent Actually, no, that's way too low. So 37 37 thousand Let's say for example times times times five percent. That's 1800 bro Yeah, no, no, no down on that something That's even higher if I went if I went four percent 37 thousand times 4 percent times four percent. That's 14 80 bro 1400 1400 divided by 30 days That's when i'm at a i'm at a daily budget of 49 dollars a day if you were running 49 dollars a day On a facebook ad bro, you would dominate miami. Wow Everyone in that freaking city will know who the hell you are at That's high That's really high. You don't even need to go that high really if you're at 20 bucks a day 25 bucks a day You could put a good dent in that city and then and then people will start That's why video is everything because as you put out video thousands of people are seeing your face Right, right, right. That's different bro, right? So so i'm saying to do that really yeah 10 bucks a day. That's okay 15 bucks a day better obviously 20 bucks a day But even just doing basic math on a commission like that 4 percent if I took 4 percent aside of 37 grand and dedicated to facebook ads I'd freaking dominate. No, I added it because then I don't have to worry about Moving monies and this is that money just generates, you know, no, no doubt man That's a whole goal to all this is to be better and be better and Be better and so again when it when we just come down to numbers and because it's a Question that that everyone has, you know, what's a good budget? What do I spend on my facebook ads? And it's like dude like really you got to really keep it real It's like shit, man If i'm trying to sell a million dollar property and all i'm gonna do is spend a hundred bucks on marketing Bro, if I was the owner of this property and you told me that you're gonna Mark and i'd fire That guy's my brother Your brother, right? That's why i've done multiple You know, i've done any uh, it's white equity. Shit, you know that Just to show that because I you know psychologically Yes, his family, but but still, you know, I you know, I think like the client Yeah, so so just for future marketing like like like like just keeping it real Like like and you guys are out there in miami selling freaking expensive as homes Put the numbers together, right? So it's like like shit like I need to be spending why wouldn't I that's why That's why I talk crap a lot to my clients and like dude. You're making so much per deal How can we not spend x amount? Right, right like it's like shit, man Like that's why like i'm thinking about getting my license and just taking over san diego Because no everyone's everyone's freaking half-ass in it No, no And then when you see those that are really killing it and you wonder how is it it's all they're checking off all the boxes You know And they're being consistent with it on top of that. So You know, and that's what stands out Yeah, so as we move forward bro First first time advertising on facebook first time with this listing at that at that at that price point So that we're gonna scale up and we're gonna start small and we're gonna scale up But as i'm saying like really to tell you the truth to really really really put numbers in perspective To take over a city to take over miami to take over san diego It would take maybe maybe 25 bucks a day Maybe 30 bucks a day and I would take over I would take over Exactly bro, that's my point Exactly when you look at it when you look at it, right? When you see the value of what we're doing here now, I could see Where before david can't handle the idea means better and better about and not knowing where that money's really going And and you know really most of it for somebody like myself Is just that fear that man i'm just getting you know juice here And another another way another thing that you gotta also consider and take into account Is the fact that Yes, everyone's looking for a lead right at the at the end of the day We need a lead at the end of the day. I need someone on the phone right at the end of the day But when it comes to this type of marketing social media marketing facebook advertising instagram advertising now putting this video out When it comes down to it, it's like man, okay, the lead is one thing But the fact that i'm now gonna get thousands of people In my local area to actually see a video of me. Yeah, the branding of it. Yeah, no doubt Bro, there's value to that I don't know how to exactly calculate that to you, but there is value to that Where else can I put a video to my local audience and get people to see it? Where else what other platform? What a I can't hit up channel seven news and be like Bro, how much of that commercial cost me? Yeah, even to put your freaking mug on a billboard Yeah A freaking freaking parking bench or whatever a parking bench bro a bus bench. How much would that cost me? Yeah, and you're not and you're not tracking shit Right, and you're not tracking any of that. You're right, bro. You couldn't have said a better. You're not tracking any of that shit Right, so it's like right here everyone and their mother is on facebook My video is gonna show up in the news feed of people that live down the street It's like, holy shit, man. I would go all in if our No, no, no doubt. No doubt it I will be that guy because I'll be I will be I will be that guy and starting with this. Um, like you said, right the sale here there will happen Here's what I want you to do. So let's complete this. So start date august Let's go the next day. It's always the next day right six in the morning Yeah, go go the 27th and actually because we're late in the afternoon already Push it out to nine push it out to 9 a.m So so 9 a.m. And then end date will push it out 15 days Just let it in and sometimes we may need to end it sooner But but 15 days is a good at least a good benchmark to at least set the calendar So 9 a.m. And then end date From the 27th to to 15 days from now So whatever yeah two weeks perfect 9 a.m. Perfect. Leave it as is we're good. We're good. We're good So scroll down and now the audience It just here you could target any different area. You can target just that area A lot of times what would be good is to put the actual address in and just target 15 miles or 30 miles or put the address here. No, so get away from there So scroll down and we need locations. So we can go hit the drop down people living in or recently in So there there is a difference between these four hit the drop down So we got people living in or recently in people living in people recently in people traveling Right, so so there's there's a there's a difference in all four, right? So so which one applies Would it be people living in or recently in would that be a better a better option? Or is it people living into this location people living in or recently in this location? Yeah, yeah, maybe that one might be the best I mean because I do a lot. I just I was almost, you know, I'm assuming we're gonna get to that too One of the audiences is that I know that there are a lot of freaking snowbirds You know, I mean that that so this doesn't have to be a home to live in all year long, right? Yeah. Yeah And my video says vacation, you know, either at your home or so I mean, there's that audience which is obviously different than than those that live here that might want to upgrade their lifestyle and ready for something You know, I have doctors. I I'm right next to you know, these are other The literally next to the house is is is one of the prestigious um, you know main hospitals in Miami Baptist hospital and and literally this luxury home is is like, you know on the other side of the avenue there So, you know, I don't know medical professionals people like I don't know. I'm thinking so I don't know how do how do we get to can we get that specific in these things like We're just talking location. I'm not talking type of person I'm just but I'm saying are you able to get to that deep to like if you really want to just target eight come people or Yeah, you can you can but when you're targeting a local area, just go with the area Just go with the location. That's it. Don't don't narrow it in from there You're already narrowing it and in enough by just choosing a location Okay, when you're choosing when you're targeting and running ads to the country Then yeah narrow it in with keywords only target There's only target income level when I'm targeting the entire country. I see but but here it's a small area. It's my So go go people recently in maybe people recently in this location What would fit your criteria people recently in this location? So if they live there, they're recently in if they travel through they're recently in if they just go Okay, okay. All right. All right So, so united states hover over united states x that out to the right x that out and put in the address I mean won't say miami, right? I don't know if it'll save my hand Yeah, that that's is that a candle Well, it is candle That's the one that's the one that it would be the one. Yeah, so go ahead and click on that one always go with the drop down Yeah, perfect. Okay, and then here you can go 15 miles is the minimum and you can expand that if you wanted to so You can go 20 miles 25 miles wherever so if so wherever you expand this Just the 15 miles click on the drop down 15 miles at the top 15 I got up all here So just type in whatever number and then and then hit enter I mean, does it does it affect does it affect if you go two miles? Right? No, no, no, not at all. But but again, we're working with ten dollars a day. So that that is shit. So Right, so so it will try to reach as much as possible, but it's not gonna it's not gonna cover everything based on the dollar based on the dollar Um, but that's fine. So scroll down scroll down I really want you to just get the hang of it and and get get acclimated to what we're doing here And then and then as you go up, then you'll start start. Yeah, absolutely So scroll down scroll down. We're good here. We're good here. Um, good. I'm just saying that this part of town here I'm sorry really there's that's definitely so I don't know about anyways. Go ahead. That's also. Yeah So if it's not that far then take the mileage down Yeah, I'm just saying Any of this we don't need any of this advantage We want to take it out of advantage hit manual placement And then we want to uncheck instagram uncheck messenger uncheck audience network um And then scroll down these ads this won't go to instagram It's just go to leave it on instagram go to leave it on instagram go to check that box Normally with instagram the the the um the video needs to be shorter and the video But but leave it check so now scroll down We're gonna we're gonna leave right here go up a little bit. We're gonna leave the facebook feed Leave the the instagram feed leave the marketplace uncheck everything else So all the way down uncheck uncheck uncheck everything That's it to new step two or that was step two, right? So what are we doing step two? We chose the budget. We chose the targeting. I'm so sorry one second Does this if I couldn't go back that that that tells you the amount of people That's what the value of ten dollars where it said That's an so do the reach the estimate. Yeah, that's the estimate don't even worry about those numbers But that's that's just an estimate. Don't don't even worry about the numbers Um, so now here again, what are we doing the second step? We chose the budget. We chose the targeting We chose the placement. We chose the custom conversion. We chose the pixel that step two Okay, this is step three So now here we're going to make sure that our instagram account is set up there again The video might not run there, but go ahead and connect the instagram account hit the drop down and choose your account So there's your account and then so now scroll down and we want ad setup Click on create ad we're going to go use existing post. So create ad up create ad Hit the drop down use existing post and then select post And let's see if that video is there. So we'll see it right here There's your video. So click it and then hit continue Perfect. Now we're going to scroll down and make sure that the tracking Partially muted due to the copyright match Is there a copyright match? Okay, so you muted due to a copyright match. I don't know. My daughter had put some music in the background You don't need any of that editing broke It should it should still be okay, but it just says your it's just as partially muted and that's fine. So that's fine. So so, um Yeah I'm sorry. Yes, go down. So add button add button up add button Right here add button and this is where your learn more like so now grab the link for your thank you or for your landing page Which is at the top 84 20 grab that link Copy the whole link You want the whole thing double click copy the whole thing and then paste it in at the over there in the learn more and then update post And we're good, bro So update post scroll down the tracking everything is there. There's the pixel. There's the dot com Or there's the dot com. Yeah, there's a pixel 94 70. Okay, cool publish and we're good So here when you get stuck like that because I see that happen often when it gets stuck like that publishing one of three This is so important. It's it's stuck in the blue right there, right? So now just x on the top left Just hit the little x yeah right there and then just push it through over here. So refresh this page actually Actually know it No, go ahead. Actually hit cancel hit cancel hit cancel Open up a new cancel cancel Click cancel Open up a new tab go back to the ads manager and we'll push it through over there now Now you'll just see the blue button in the top right push it through right there. So click that blue button Yes, right here. Yep. Push it through right there. So put publish And then now the bottom right that should turn green You know, you know, you're freaking shit. That's it, bro. We're good. So so now here's Yeah, so so we're good. So shit. The last thing is just adding the video to the thank you page, which we'll do right now But right there, bro, that was a jam-packed call. We added the pixel We created the custom audiences. We integrated the domain with with your landing page software We set up the custom conversion. We ran a conversion ad we posted the video on the business page That was a jam-packed call that right there, bro This one video alone you can you can take this information and create any funnel Instead of any ad around any lead funnel from this point on open house more listings. It's all the same shit same process same steps Everything's in this one call. So it just becomes repetitive in this. Yeah, so so um refresh this page real quick Refresh this page and we should see the ad pull up right here There's a new one So so these are the three steps we went through we went through the campaign Which we named which we did conversions, right? Click on the middle tab the ad sets see out the reason why naming it titling is so important So I can just glance it I can just look at the damn title and know what ad that is All right, we're at the ad set. We didn't name that one But but that but yeah, let's go to name that hit the pencil Click the pencil Can I exit this? Yeah, excel and just just rename just hit the pencil right there. Yeah And and so what so all we want to do is is a brief description of what we did in that step It's not 84. Actually you could do 84 20, but but it's also Conversion no, it's not conversions. We didn't do conversion on this step We did conversion the first step. Hmm Here, what do we do here? We went budget Oh the budget Yes, put put 84 20 southwest or whatever and then just put 10 dollar 10 dollar 10 dollars a day 10 dollars a day um 10 dollars a day And then we did we did we did and then the targeting Which was which was yeah 10 dollars a day and then and then the targeting which was which was around the address really So you don't gotta do that. So just 10 dollars a day. That's fine and then publish the the publish in the bottom right publish Okay, and then now the third the third tab to the right adds To the right the third tab click on that one and then name this one as well So hit the pencil and just and this is just really just is just video video. I mean 84 20 video southwest video. That's it Okay, cool. So publish Okay, you're good. You're good, bro. So that will go live tomorrow 10 you'll see how far 10 dollars a day gets us But as we move forward and really start to close deals will scale up from there and and and that's that's how you do the damn thing Man in 2020 because I'm gonna do an open house. Uh, you know, these this is just this one video. So um, like I want um Actually, you know what? We didn't create the audience We didn't create the audience around the video to hit the three lines hit the three lines go to audiences We'll quit this will take one second three lines go to audiences This is what we didn't do yet is we didn't create the custom audience around the video Okay, so creating the audiences around the around the website around the pages around the links. That's one thing Creating audiences around your videos is another so hit the blue button Create odd our custom audience And then we're doing video video. This is the most important video We got to track those who watch a percentage of this video Right hit next and then choose engagement choose type hit the drop down. This is the time stamps So I can track everyone who watched it for three seconds for 10 seconds for 15 seconds. How long is the video? How the I edited three minutes and changed, bro. Okay, so maybe maybe based off of 25 percent 25 percent and then hit choose videos in the top right choose videos And then choose that video so um get it out of that facebook page to the right choose the other page. No, no, no Get out of that Come down to your page and then um and then yeah, so choose your page and then you'll see your video right over here Um, yeah, it's that one right there. The thumbnail hasn't updated, but it will and then confirm Okay, and then and then give it a name and this is and then the retention retention bring that down We don't that's too too many days 365 bring that down to bring that down to maybe bring it down to 45 days Those who watch this video in the in a 40 day period 45 day period will be in this audience So so and and again so and then name the audience name the audience. This is 84 20 um video 84 20 southwest or whatever Video and then in parentheses 25 percent That's that so so moving forward moving forward 25 create audience moving forward You'll always want to retarget those who landed on the optin page had done Hit the little arrow in the little drop down the top right get rid of this. Yeah collapse. Yeah, get rid of this part So from this point on add number two. I should say this is add number one add number two It's always good to retarget those who watched 25 percent of that one It's always good to retarget those who landed on the landing page only Right, right and then on add number two. It's always good to exclude leads Right people that opted in that already opted in the way you do that is you do it through the second step Which is the ad set level which again, man, I'll be walking you through your next few ads So don't worry about trying to master this now But but just for the video purpose and future future watching of it That's what you want to do is is exclude the leads exclude the leads include those audiences And that's done on the second level which is the ad set level So that's that bro any questions on any of that shit All right Let me go back to step one. No, bro. Listen, bro again This here for those that care You and you can't you know, I mean, um, you know, you know, have you heard the saying that you know People won't care until you show how much you care for them type of thing and and you're all about that bro You know, I mean the the value that you add to the way you do it Any I don't think any of these other I mean, you know, the other people the other tutorials and stuff that I was seeing and hoping on which one we're calling youtube and stuff um I didn't feel it with them bro And for whatever reason bro with a couple words that I heard in you and the way you talked a little bit You know street, you know, not street, but you know just down to earth. I should say um It just um Such a great job and and and and yes I think people got to sit there and hear this shit out and walk it through the more I know now Because that's the only way that that's bro. Really. We'll see the value of whether it's 1500 2500 with whatever it is that you do or break it down in foreign stallments, you know That's um Impossible that they'll see that value without sitting down and seeing exactly the attention to detail And and and what you share the knowledge that you share in the process. I appreciate you bro. I appreciate I feel so much more grounded and I feel like there's a A better future ahead of me here Because like I said my these first five years and me trying to stumble and let me the ground work and coming from such A corporate mentality more structured marketing was done while I slept You know, I just had to show up to work And you know and this this little engine that you're helping me build behind me Is exactly a missing component in my personal growth here in this industry. So much love bro I appreciate you man. So it's game time. We're just getting started bro. Miami the end Nothing yet. So I want you to be here. I want to do great I know I am and because I want you to talk about me. Yo, I guys You know me. I want to do a testimony. I want people I want to be able to find and And confirm The success so Thank you. Thank you. Thank you. Thank you. You're welcome, brother