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Published on Oct 28, 2013
All right, so maybe this word, community, has been a bit overused in the context of social media, don't you think? Everyone keeps saying it's important to build them, to work with them, to please them etc. But here comes a question: When your business is not based on selling stuff online, how exactly can you benefit from having a hord of ambassadors? Yup, you sure can be happy for them spreading the word abou you and make other people fans of yours. But the thing is, you can actually activate these people in the offline world. How? Well, let us see...
Jakub Křenek One of the Sharks in the magical pond of social media. Loves to create and to play a lot. Which makes working with (not only) online communities his great hobby. http://www.linkedin.com/in/cenzanni TW: @cenzanni