 when you overuse yes, it becomes meaningless and inauthentic when you really want to say yes. It's like people that overuse the word awesome or magnificent or brilliant or outstanding. And as you all know, all that's out of control because now it's not enough to be excited. Now I'm super excited. What the hell is that? Or I'm super happy or I'm super punked. And it's this exaggerated language that means when you really are excited, you can't use that word anymore because you've devalued it by overuse.