 Y'all make some noise out there, Soulful Noise! We had just became an official couple. We were together for like a year. And then we started a business together. It was the craziest thing in the entire world. Like, don't do it. But do it. But do it. My name is Lanisha Henderson. Mm-hmm. I'm Xavier Henderson. We are Soulful Noise. Soulful Noise is the dopest music platform for independent artists in the world. We take the best artists. We go to the dopest venues. I go to a speed dating event and I meet the woman who one day will become the love of my life and my wife. Everything that I wanted to do, she nurtured, she made it grow. So I'm like, let me feed into her and see what happens. I started a music blog when we started dating. And it was all about independent artists. I was finding new artists everywhere. We had some friends who organized an event. So I was like, hey, they needed some help. I'm like, we can do that. I got all the equipment, let's help them out. We were just hanging out here. And we were like, let's do our own show. And I was like, all right. Like, let's do it. The closer we got, the bigger the platform grew. We started leaning towards marriage and maintaining the thought of that. And our events grew even more. Engaged at an event. She knew what was going to happen, too. But that's all I mean by love story. Just all goes hand in hand. Soulful Noise and Xavier and Lanisha, they're serious about the music and they're serious about the artists and they want to bring all of that together to create an authentic and powerful experience. To be real, like, how it works is we literally go back and forth about the shows for weeks and weeks and weeks. With all of our shows, we like to diversify lineups. Like, pick different artists to hit different things. We know so many artists and we get so many submissions. We probably get 300, 400 submissions a year. People just wanting to be on shows. So we vet those artists. I listen to the music with my son. We send them to Lanisha. Hey, what do you think? If it gets past Lanisha's BS radar, all that great, they'll start. We go into venues and they packed. Like, we are experiencing things that artists on labels don't even get the opportunity to experience. Music is everything in our household. We start a music company where music is an extension of who we are as people. Yeah, I mean, inside our house we have a piano, we have two guitars, a ukulele, a harmonica. And a recorder now. All of our artists that have performed with us are basically family now. They have been with us since 2017 until now. Immediately I was like drawn to it. I was like, this is a dope vibe. This is more about people than it is about, you know, trying to sell them something. Xavier and Lanisha helped really put me on just by building such a great platform and letting me do my thing on it and giving me a voice and plenty of other artists. He knows he's good, but I don't think he know how good he is. The more you play together, of course, the more you get comfortable together, the more you know each other. I think I've become like the den mom of everyone. Like, we're okay. Yeah, soccer mom. It's not a lot of spaces in L.A. where black people feel welcome. And that's what we wanted to do. It's our music, it's our space, but we invite everybody to it. Like a big barbecue come, get you a plate, enjoy it. That's our thing, good vibes only. That's why I got that. That was like our tagline, good music, good vibes, good people. You're not going to be able to build a successful business by yourself. It wasn't until I had a partner that we could actually start to manifest the things that were just revolving around my mind. GoDaddy is on the ground level, like with companies like us, with the small businesses like us. So we moved all of our online products, our website and everything over to GoDaddy in like the past year and a half. It was a godsend because their website builder is super intuitive, super easy to use, and you can make your website look really good using templates. To create our blog, just go to manage blog, I can update, I can change the dates, all that, add pictures, that content, upload music, anybody can use it. Yeah, like me. Like it's easy enough for me to like pop in and like do something. We're going to be switching, I guess our business model because we don't know when we're going to be able to have performances every week or every other week. We want to bring an artist here. We're going to have them do like an unplugged acoustic type performance. That's just where it's moving into. To be entrepreneur is to be the best version of yourself. Anybody can do it. Don't say that only certain people can be entrepreneurs. For me, that was never a thing that I thought I would be. When I met Xavier is when I kind of started being like, oh, okay, like I can do this for myself. You know what I mean? And especially in 2020, everyone's like, oh, I'm starting my own business. No entrepreneur exists without a support system. None. Work with the people that God put in your life. I guarantee you, you got a family member or a friend, network, latterly is the most important thing. If you do that, you don't need no money. That'll come when it's supposed to. Like we got a roof over our heads. My kids is healthy. Like my wife is good. She still love me. That's success. You can't buy that. It's a person right now with a billion dollars waking up every day by himself. I wake up every day with my wife and my kids. I love you. Love you too. Even though we miss our therapy session this week. This is therapy. We sitting on the couch just talking to them like it's like dark space. Like this is dope.