 Welcome to JSA TV where we're covering the latest stories trends and innovations from leaders in global connectivity Digital infrastructure and the networks within and we are coming to you live from Times Square in New York It's jumping here, baby. New York here at DCV connect and I'm here with mr. Peter Panfil Peter is the VP of global power for Virtive Peter welcome to JSA TV. Thanks for having me. I really appreciate it. Of course I appreciate and you know, it's really jumping here I I've been coming to data center dynamics here for a for 20 years Yeah, and I I talked to a colleague and I said can you believe it? We used to fit down in the in the foyer downstairs and now we take up three floors Full full exhibit hall and the floor is as packed right now as it was at, you know, 11 o'clock this morning So jumping there is a lot going on and but um, so let's talk about bird of the little bit. Shall we okay? Let's do it We we don't let anybody leave the table until they've talked about AI So you're you're gonna be no different, but um, let's talk about it as it relates to putting pressure on the grid What is AI doing to the power source? So our customers right now They're facing these dual disruptions at the same time normally Disruptors disruptions happen one at a time. We can deal with it We figure out what the what the solution is to it. We implement it. We go on to the next generation We're seeing decarbonization and and the challenges of Availability of power. Yeah at the same time. We're seeing an explosion in the use of AI compute and the demand on AI compute and I Believe whatever numbers you want to believe all I get all I know is there's an incredible pressure To increase the the amount of compute being done with AI and it's gonna change the way we live life And I know there's people that are nervous about AI. I'm not man. I say bring it on. Yes I I think I think AI is gonna change the way we do things It's gonna get rid of the mundane pieces of life and let us focus. We are literally We're ending we're ending these interviews how we began because I could not agree with you more It is a societal a cultural shift. Yeah, and it's happening right now and the people in this room are Responsible for it you Peter are responsible for it. Well, so so I told you there's two disruptors, right? I'll call it pre-rona. So Rona and I it's COVID-19, you know, okay? Yeah, so Rona and I we know each other really well, okay, so before Rona This industry was focused on utilization efficiency block size fail small technologies Through Rona when we had so many Decarbonization commitments being made by big players by big big companies and virtually every every corporate Entity has some form of sustainability commitments that they're going to be and I don't care what your politics are Let's decarbonize. Yeah, I don't care. I don't whether you believe it's true or not. It's the right thing to do Let's decarbonize so along along that path of decarbonization the utilities are saying well We're not going to give you the power that you're asking us for And and the example I give to my people is that's like painting you in the corner Yeah, right our customers are painted into a corner now. They've got nowhere to go They go to their utility and their utility says well, I can see giving you some power in 2030 2035 yeah, you know and get in line. Yeah get one and no matter what They're not adding the capacity the generating capacity. They're not they're really not Improving the infrastructure to deliver their power More efficiently. So what's what's got to be done is we got to do it on our own And and so bring your own power is something that we've talked about Advertive yeah for at least the last year If not longer and it's and it's a it's a mentality I'm a bring your own power is a mentality It's it's using the critical infrastructure in a way that you're not used to using it today Yeah, most of our customers use their critical infrastructure Only in time of emergency right the utility fails. I go over the generator. I bridge through the battery The generator comes online. I walk in the generator. I run on generator the utility retrievers. I reverse that yeah What if we don't turn on the generator What if we run on an extended duty battery for longer periods of time? Can I reduce my generator starts if I can reduce my generator starts that really helps me in my along my Decarbonization path. Yeah, and then I got to think about it. What kind of generator am I going to use? Am I going to use a diesel generator? I'm going to use a natural gas generator. Am I going to use a hydrogen-based generator? Pick the technology that makes the most sense for you and your environment and you in your physical location Right. Yeah, and then once you've got that technology use the hell out of it How does something so simple sound so innovative? Well because for the most part? And and and I talked to lots of customers for a long time I was I've been in critical space now for about 40 years. Okay, and This is the most disruptive period I can remember in my entire career I've been about 30 years. So and then honestly, this is a watershed moment for us. Yes, it really is. Yeah, and so and so What we say to our to our customers is We got it. We got to meet you halfway. Yeah, right It's it's it's that joke. You know meet me halfway by a ticket. Yeah We've got to give them the levers to pull We've got to give them energy storage that they can call on on demand Whenever they want to Stay on that energy storage for as long as they want to yeah decide do I start my generator? Do I hold off on my generator? What generator am I starting or am I doing something with a battery energy storage system? Or with a fuel cell to supplement the generating capacity that I get from my utility and and Each one each customer is going to be unique in their requirements Yeah, and unique in the way they approach that but we've got to give them the tools and and and as an infrastructure provider We're starting to give our customers the tools that are going to allow them to do those kinds of things and make those kinds of choices I love it. Peter. Thank you very much. Oh wait, Peter. You're contributing to that. Oh, yeah Okay, this all makes sense now. I got a chapter in there. Yeah Outstanding I cannot wait to read it. Yeah, and thank you so much for contributing. And by the way, I just poured out of me I mean, you know, you know, I I don't believe it for a second. No, no So, you know when when when I was invited by the way, I'm honored to be invited. Thank you. Thank you And and they said well, what would you what what would you like to cover? And I said we've got to we've got to get the message out and bring your own power Yeah, I've talked to I I presented at a lunch Here yesterday and the customer said nobody's talking to us about this Where can I get this information from and so I'm gonna I'm gonna redouble my effort both internally and with our team as well as Efforts like the book the book that's gonna try and get that message out to customers and say, you know, you've got some options You got it. You don't feel painted into a corner. Mm-hmm. We'll get through this You know, the world needs more innovators like you People who are people who see the world around them and are making the best use of what's here so that the future is brighter My job is two ears in one mouth My job seriously my job is listen to what my customers are saying. What are their pain points? Listen to what they're saying and then noodle it up I mean, I you know, I my wife always makes fun of me because you can tell I'm thinking about something I'm going like this, you know, it's like, okay. What do you think about now? Oh, man? I'm trying to figure out something and then noodle up what solutions make sense for customers that help Help them deliver available solutions. Got it. Peter. Thanks so much for being here. Thanks. You bet. Appreciate it Yeah, and thank you viewers for watching JSA TV stay connected. Stay curious like my friend Peter here and We'll see you soon