 Hello, Mr. Kevin, and welcome to KETCOM 2014. First of all, would you please give us a brief on the different types of social media and how they differ from traditional media? The different types of social media and how they differ from traditional media, I think of it really more as long as the context. We have our work life and our personal lives, and our social media is actually split in many ways like that as well, where you have linked in for your professional life something like a Facebook for your personal life. Twitter's the one that kind of bridges the between. There's not really a social context in Twitter, which is more of who you're following and in the context that you, or what you actually put in. That's what I show you is a big difference. In terms of traditional media, traditional media is just one way. It's all broadcast to me and I consume that. In social media, it's all about a two-way communication. It's more of a dialogue. But at the end of the day, social media is really about people and the relationships that they have. And it's the bi-directional piece that gives us the real differentiation. So how do these types of social media affect our daily life and relationships? The way that social media affects our daily life and relationships can be quite profound. The challenge that I see is that people are exchanging personal upfront communication, face-to-face communication with the convenience that social media gives us. So versus, instead of calling somebody up and talking or going to a coffee and meeting, then what you do is it's very easy just to send a tweet or maybe send an email. I'll look on Facebook to see what somebody is doing so I think I understand what's happening. And so I use that in some cases as a blocker in building more relationships. But in other cases, you can also look at extending relationships or creating new relationships that you would have never been able to have in an offline world. Just because of basically just the extent. I can reach anybody anywhere at pretty much any time through social media. But some studies indicate that social media are making us less social in real life. Is it true? I have read some studies that say that we're becoming less social because of social media. And I have to agree with that in some ways. You know, that I know for myself personally I will just look at Facebook and think that I understand what's happening or see what somebody is tweeting about. And I take the convenience and the ease that social media provides. I think what we need to do is many times decide I'm going to put my phone down. I'm not going to check, you know, I'm not going to check Twitter. I'm not going to check Facebook. I'm not going to check anything. And especially when I'm with somebody personally, I just keep my phone in the pocket. And so I think more of it's a line of discipline and not to have distractions when I'm actually having a face-to-face conversation with somebody and be really present. Then could you please give us an insight into the future of social media and its potential impact on naked generations? The future impact on next generations and the future of social media, I think innovation in social media and the impact on the next generation I think is going to be quite profound in two ways. One is the way that we're using social media today, we're really in our infancy. So essentially we're just trying to figure out what are the social norms. And I think the social norms in social media are going to change in the next two, three, five years quite dramatically. I also think that there are going to be other mediums that are going to be created that don't exist today. I think it's kind of crazy to think that we have social media. Social media is not going to change. The fact is as our social norms change, new mediums are going to come into play. And we're going to figure out how to effectively communicate and also how to more effectively censor ourselves because we're going to realize that what we say now is going to exist forever. And this is really the first generation that's ever existed which is basically going to have all of our mistakes and all of our glory preserved for us forever. And that's going to fundamentally change the way we act. So how can we as ICT community harness the power of social media to build a better society? How we as an ICT community can build a better society I think is one is empowering people, trusting them and letting them make mistakes. And make mistakes and also be able to come back and say, I'm sorry, I made a mistake and I think that's going to have a big impact because that will enable everybody in order to really define what are the norms that we have. And I think by doing that, we'll be able to engage in not just a small community, not just a country, but also from a global standpoint. And we'll have that much more freedom of ideas and information exchange across the whole world. And hopefully it will also bring many more opportunities. So regardless of where you are, I can work anywhere. And I think that's going to provide much greater economic opportunity which I think is going to be quite transformational. Okay, thank you all. Thanks a lot Mr. Kiven for your time and valuable insights. Thank you.