 So this part was really interesting, and I gotta bring up my notes here from the State of the Union. So the State of the Union is Apple's sort of second keynote of the day that's very much focused on developers. And they focused one section of it on focus, the whole new focus infrastructure that exists inside of iOS 15. And one of the things that changes dramatically in iOS 15 is, or gets enhanced dramatically, is notifications. We have notification grouping, what do they call it? They called it something that I'm forgetting anyway. But they talked about four different notification levels. Right now we have one notification level or type, but now there are four. There are passive notifications, there are active notifications, which are the current ones. So that's what we currently have are active notifications. There are time-sensitive notifications. These are things that hang on the lock screen a little bit longer, they're announced by Siri, and they will bypass the notification summary. So an active notification might get put into the summary, but the time-sensitive ones will be displayed separately. And then there's a fourth one called critical notifications that can play a sound even if your device is muted, but these require a special and Apple-approved entitlement in order for the app to be able to send this kind of notification. So not everybody's gonna be able to do this, which is good, because otherwise it'd be a mess. But I found that that was very interesting, how they're breaking that out, and that's how they're deciding to put things in the notification summary or not. Any thoughts on that, Dave? Okay, I guess you're talking focus, right? That's what we're talking about. Yes. My only concern is that it's nice to have a level of granularity. I'm afraid, I wanna see how they pull it off because it sounds like it may be a bit too complex for most people to deal with. It might. It's like, so wait, now I gotta create like these levels of notification importance and stuff. And it's like, I don't have time for that. There's the developer side where you have to sort of create a scheme of priority numbers. We're gonna make this kind of thing, this kind of a notification will have, I'll give it this number and I'll give this one a lower number. That's just so they can work. I don't think that's terrible for a developer. I think as a user though, and I haven't seen it, so it's hard to say, but as a user, that's where I worry that the complexity is gonna get in, where I have to sort of grade everything and figure out I have 17 levels of allowing notifications and it's, I mean, am I gonna be able to deal with all these things? Is my dad gonna be able to deal with all these levels of notification? Right. Or is it? In the State of the Union, they talked about how there will be, they didn't use this term, but I will because it's what made sense to me. Siri's suggestion style recommendations where your iPhone will suggest to you, hey, you might wanna call this app a work app or this app a home app or maybe relegate this. And one of the things they said there, which I thought was huge. Again, these buried little nuggets that we find in the State of the Union was they said, for example, it can offer to mute a single conversation, a messages conversation for a limited amount of time. I can't tell you how many times I've wanted to mute a single messages conversation, but only for a day or only for an hour. And so it sounds like we will get that granularity in messages. And again, they didn't announce that, but if Siri's gonna be able to offer to have me do it, hopefully I can do it on my own. Yeah, no, that actually makes a lot of sense. When you use that example, because I certainly would, I just do it the way it normally was. And then there'd come a time when everybody's chatting about this thing and that's happening that I just don't care about. And it's going on. And I know that it's a temporary, muting for a day would be great. I'll just look for that and I'll set it and I'll react. That's how I'd learn that particular version. Yeah, so I like this. Yeah, I like that. Yeah, so that part I liked, there was something else that they showed in messages. Craig Federighi showed that you could pin a message to come back to it later, but he was using it for like when somebody sent a news article or something, but he definitely showed that you could pin a message. I hope that we have the ability to pin any message we as the user choose because so many times I'll get a text message from someone and often what I'll say is, hey, can you message me again so that I leave it unread so I know to come back to this? Because otherwise I'm not gonna remember to come back. I wanna mark a message as unread. Correct. Just like I can with an email. Just like an email. It's my reminder that I have a text that somebody sent me that is so important to me because it's telling me I have to do a thing. Yeah. And I'm doing everything I can to not accidentally read that message because then I'll lose it. Because then you'll lose it. Yeah, yeah, it's like I wanna peek into it without making it read. Or like you said, just simply make it unread would be the key, so. You brought up Craig Federighi. I did. And I just wanna say, and if we wanna push this off, that's fine, but if we can take a moment, he has become my favorite part of every single keynote. And part of it is, I think, and I clearly, Apple gets this and they're playing it up. You could see that they're turning the dial on Craig to 11 because he did some magic stuff today. Like he pushed a button and then a hole appeared. And an iPad fell out of the sky and there was hands. And did you hear the little foley edit there where it went, zoop. Yes. And then he caught it. And then he picked it up. And he had like the secret agent car to go to the secret lab, supposedly secret lab. That was a beautiful car, by the way. It was like, hey, it's a nice car, Craig. I don't know what type of car it was, but it looked pretty fancy. Yeah, we don't have to talk about it some more. I just wanted to mention that. But it is interesting that they have made him sort of the, I mean, he's a smart guy. So to call him comic relief is limiting unintentionally. But he is, like he is a personable. He is a charismatic guy. And they are absolutely embracing that, which they should. I think it's a great idea. No, I love it. And I just so appreciated it. All the different things he did, he ran. He jumped out of a screen at one point. He just, he really makes it much more entertaining. Yeah, he's the rock star. Which is fine. They need one, at least. Yeah.