 A viewer in Morocco asks, how can you make your press release attractive? How can you attract the print or broadcast media's attention? Two questions here. The first one being, how can you make your press release attractive? I think that's a great question. My promotions and offers and buy one and get one free. For example, now, this is something quicker, but the thing is that you can definitely, at the end of the day, what you are trying to solve, people they're interested to know about that. So what's different? What is unique in you? Why people, they should go for your product and not the one that is in the market already. Pedro, your thoughts? I agree and I would add that I think it has to do a lot with relevance and with empathy. You need to make your product relevant. You need to learn to tell the reporter or the people in the media that what you're trying to do is important. And then you also have to be very clear of the message that you're trying to send because you need them to react empathically to what you're trying to do. So I agree. It has to do with the difference, but it has to do with the difference with that specific person that is going to write the article in the media that is going to get the attention of the viewers. Absolutely. And I think that one of the additional things I'd add on that is the ability to really tell a story with the press release and that you're communicating both, here's what makes this different, here's what makes this valuable, and here's kind of the story or message that you can take away from that.