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ACEEE Report: How to Talk About Home Energy Upgrades

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Published on Oct 12, 2017

How can home energy assessments lead to more energy efficiency upgrades? Using a behavioral science approach to answer this question, we conducted an online experiment with nearly 2,000 American homeowners and explored the latest research on motivators and barriers to investment. We learned that financial motivators are part of the equation, but not the only part. Our report delves into the art of message framing for home energy upgrades and includes several practical recommendations for assessors.

Download the report at http://aceee.org/research-report/b1701
The tip sheet for contractors, seen briefly in the video, can be downloaded at http://aceee.org/fact-sheet/how-to-ta...
Information on the BECC Conference can be found at http://beccconference.org
Register for the 11/7/17 webinar at https://attendee.gotowebinar.com/regi...

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