 So here the Novacentrix booth here at the Print Electronics Europe. So how's it been since in the last six months? So in the last six months, we've definitely seen the continuation of What I would say are there a couple of major trends in the print electronic space right now If there was one key word, I would say it's hybrids hybrids as it applies to Equipment combinations Novacentrix continues to work with a variety of companies to produce integrated tools that incorporates Perhaps different types of deposition different types of post printing processes and then also the pulse forage for tonic curing tools because we're finding that Combining the capabilities is really what the customers are looking for. I'll also say hybrids is a Is a topic on the application side? so some day, I think there will be complete products that are produced 100% by Printing but right now we're looking at hybrids which are produced in part by printing, but then also combining electrical components that are more traditional components resistors capacitors Silicon logic But also the technologies around combining these how do these traditional electronics components combine with? printed components and it can be Sometimes surprisingly simple things like interconnects. How do we get electrical contact and signal? Transfer between these components all the way to how do we as a as a combined structure? Combine these in a flexible or in some kind of curved format that really is going to open the doors for Product designers to take the best advantage of what these new technologies offer So you're not only making those two machines. You're making you're doing a bunch of other things in the company, right? We're doing a lot of things Typically at a trade show We'll have one of the larger booths just because we're involved in so many different areas of Product and this comes back to the history of the company starting as a nanomaterials company in 1999 We still produce we still offer nanomaterials Typically right now. That's predominantly silver and aluminum and we we ship dispersions and even dry powders of Nanomaterials and more information about that can be found on our website, but we also offer electrically conductive inks I'm standing in front of banners that are talking about some of our electrically conductive inks. We offer silver. We offer copper we also partner with companies like Dupont, which is of course an inks company and We still have this PE 510 products Which is a photonic hopper and it's designed for processing with the electrically With with the photonic curing tools the pulse forage for tonic curing tools and then of course we have the equipment I talked a little bit earlier about hybridizing equipment is one of the trends happening right now And this applies even internally at Nova Centric So we now offer our pulse forage tools in a standalone sort of sheet-to-sheet configuration We also offer the equipment integrated into roll-to-roll web handling equipment So that's something that if a customer has that need then we can help them With capabilities inside our organization or we can also pair them with groups that we work with outside of our organization other companies other other organizations to help that to help get them the equipment capabilities that will allow their project plans to be successful so you can partner with some of the other guys around the conference and you can Deliver products and people very hungry for Things to move fast and getting new technologies implemented. Yeah, exactly Keep up with them. Yeah, and that's that's a great point Because this is an emerging technology space very few of the customers come to us understanding Initially what their exact needs are so we help them through the development process Understand really what their product requirements are they may come to us understanding what a production Requirement is they know they need to get so many units per month or per year To make their economics work out right they have a business plan of what they're trying to achieve But they don't necessarily have the the nuts and bolts of that plan or really understand The details of that but that's okay. That's our expertise That's our technical expertise and that's the benefit of our networking in this community and the participation that we've had for many years now We understand Which of the deposition companies may be effective for meeting their needs which are the material integrating companies material handling integrating companies may be Suitable for that and these are relationships that we have here at the conference in Berlin and and participants that are not here at the Conference in Berlin and we can help the customers to make these connections and really help them to be successful so there's a lot of The whole the whole world needs to adapt to this new Technology print electronics right it is Everybody needs to think about it. Yeah, this is a topic that affects so many different applications Certainly any kind of electronics application ranging from consumer electronics wearable electrical wearable Functional garments is something that's continued to be a trend of the news and we see that here at the conference as well that there are many types of jackets and shirts and t-shirts and pants and Clothes right companies like clothing plus which is working with two ponds again, but there are other companies here Banishe won the award yesterday for having a really innovative physiological sensing technology It's exciting to see that and one of the things this conference does is it brings together technology companies like Nova Centrics along with garment design Companies to to to bring these technologies together. We're also collaborating with Chitempsa, which is a Spanish non-profit research organization just outside of Barcelona, which is a beautiful location by the way And they're here with us in our booth Highlighting some of the capabilities that they have so really it comes back to collaborating it comes back to hybridizing technologies and it comes back to Thinking creatively for for these problems, but these are applications which are going to impact the planet electronics clothing Energy storage and energy generation are all being impacted by technologies that are coming out of this print electronic space Even if those applications are not yet flexible if they're not yet conformal There are incremental steps being taken in all of those areas that are going to impact to be prevalent in the lives of us Of all of us so you positioned right there where people try to get ideas into R&D into real mass production exactly so as an emerging technology space This is still early so while there are some examples that are already in production some we can talk about most We're not able to talk about due to confidentiality We also are working very closely with early stage R&D folks Some of these are startup companies that have some early concepts on products that they think They have opportunities for the market. We certainly want to help them by bringing our technology expertise to bear But we also work closely with R&D groups in a more formal and organized way in universities and non-profit labs that may have Sponsored research opportunities or they may have just basic science that they're trying to understand that will in turn down the road Enable these applications. There's science happening. There's IP being generated There's a lot of undergraduate and graduate Research level research happening in these areas to characterize some of the fundamentals still in the space that will then get Leveraged into products in the future and training all the different people to understand how to use the machines and I Guess you busy More and more busy. Yeah, so how do you I guess you need to I don't know expand or hire, right, right, so So one of the exciting things that's happening is as more people get exposure and become aware of these technologies that does put us in a position of Reach me of having an opportunity to reach out to more people as customers and as advocates We certainly encourage advocates as well as as as as direct transactional customers, right? So we routinely send our applications engineers and other other team members to Locations around the world certainly throughout Asia throughout Europe, of course throughout the US where we're based to to give seminars to Help in their in their cut in their labs or in their in their workspaces to understand in general how pretty electronics might affect them Or impact their work, but also very specifically our products our technologies our metal on conductive inks P cam conductive inks our pulse forage photonic carrying tools and how to utilize those products to help our advocates and Our customers move their projects forward. So this trade show has been good Print electronics Europe here in Berlin in 2015 is a tremendous event Every year. This is a tremendous event. So how it keeps getting better As more and more and more people come into the space More of the work is is moving into the commercial stage and this usually takes some years As technologies move out of the lab into a factory and it's also interesting as More people inside a client organization get involved with us. So early on in an engagement It's the early-stage Concepts team right that leads into the r&d that develops the science but as you move Along and with our customers in their product development process that becomes operations people production people quality assurance people Manufacturing people right and so we're helping to to meet their needs with our equipment and our materials as well and so this conference This year we're seeing Participants in all levels of customer organizations come to us It's still predominantly the earlier stage r&d and it's still predominantly the early-stage pilot manufacturing but over time what we've seen is the The percentage of people that are working through on the the production side continues to grow and we'll have those discussions here But importantly we'll develop initial relationships so that those discussions can continue after the meeting when we're in our own Back in our own offices