 Congratulations on being the CCO of Lowell & Taas firstly. Thank you. And you're stepping into really big shoes from Alec Pundam C to Baal Ki to more recently Arunaya. Very big people, legends have led this organization. Absolutely, yeah. So tell me, are you under a lot of pressure? Not really, you know, I mean, I'm not getting, not even getting the time to feel the pressure right now. Okay, and I'm not, I'm fully aware of how big these names are and about the bodies of work that they have and the organizations that they've, the culture that they've created here. And I'm grateful for that because I'm now feeling off it really. And everybody, everybody's been so warm and welcoming and I'm feeling absolutely at home. So I'm taking it as a privilege rather than a pressure. And how different do you think is Lowell & Taas from Mecca where you worked? Not much, not much. I mean, they're both big agencies, big clients and similar, similar approach to work. Yeah, you could say Mecca has a little more award focus than has been a little more awards-oriented than Dintas. But day-to-day basis, I don't think much changes in terms of the way both the agencies approach the work in clients and relationships. And what kind of challenges do new HCCOs face today? You know, the biggest challenge I think is the kind of talent we need to get in. You know, and the fact that we have to get in different kinds of talent in two agencies. And it's, you know, the classic creative talent of copywriter Rotalia, hard director Lilia. We need to get different kinds of skill sets into agencies and to get those people into agencies, to get them to first come, come in, content writers, tech guys, social media guys, to get them in and also to know how to deploy them and how to make a team out of them. How to make everything fit. I think that's going to be one of the biggest challenges. Figuring out this creative team structure. Yeah, I think I foresee that as my biggest challenge going forward. And one last question. Amongst it and temporary, who do you think is the CCO to watch out for? I think it's got to be Azaz and Garima. Yeah, I'm really looking forward to what they do with the Mullen. Young, energetic, bright, ambitious, hungry. And they've got just the right size of agency to play with. You've got the Lintas stamp and yet not. Sometimes we get a little too big. They're absolutely the right size. I think they can explode. And I'm looking forward to what they do with it. Yes, so am I. Thank you, sir.