 which have gone to the ground zero, the real Bharat, what I can say, be it in villages, be it in urban areas, people live by these brands. So I think the discussion which we had in the jury was, are these brands, are the real brands because these are being used by the masses and the real in real Bharat. So I would say some of the brands which have been successful in this category are really fortunate ones, which are because they are touching the lives of each and every Indian. We have four brands to be acknowledged here. Let's find out who the first trophy goes to. Ashdak Vindi. And we have Mr. Ashish Baka in the house. Loud round of applause for Ashdak as being a judge, the first brand in the bottom of the pyramid category. Four more to go. Let's find out who the next trophy winner is. Bottom of the pyramid category 2017 is. We also have one last brand to be acknowledged in this particular category. Let's find out who that is. Congratulations, Tata Global Beverages. Mr. Sada himself.