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Published on Jul 6, 2012
America's most wanted.
NCIS is the USA’s highest-rated TV drama. With only a two-week turnaround, Fox UK asked me to pull together their season ten launch promo when word came through that the cast were available for filming. Shot at the CBS studios in Los Angeles, the spot functions as a private backstage tour of production with lots of in-jokes to reward the show’s loyal fan-base. After heavy airplay, the promo helped the season open with Fox’s highest overnight rating - beaten only by BBC1, ITV and Channel 5.