 Welcome to the second day of ITU Telecom World 2016 in Bangkok, Thailand. I'm very pleased to be joined this morning in the studio by Yung Ju Sung, who is from Ripple Buds, and they're an SME from Korea, and it's being hosted here by KT. Yung Ju, perhaps you could tell us a little bit about Ripple Buds. What's Ripple Buds all about? Yes, so Ripple Buds is a company that develops and manufactures Bluetooth earset that I'm wearing right now. We use noise blocking technology for the Bluetooth earset. This is very differentiated from bone conduction technology, and also it's differentiated from noise cancellation technology as well. And it's a microphone that you wear in your ear, but you can also hear through it, is that correct? Yes, that's our solution. So our solution is we place the microphone and speaker in the same place here. Right, and where are people going to be using this? Well, actually it can be used anytime, anywhere, any environment. It doesn't matter where you are, then how noise where you're in. And who do you foresee using this? People using it with their mobile phones or is it something completely different for us? Well, this one can be for those who spend a lot of time on the phone, and also it can be for musing lover, because you can listen to music with this Ripple Buds too. Great. Now what's the biggest challenge that you faced as an SME? Yeah, since these technologies were the first technologies, so we faced many challenges. So one of the challenges we faced is eliminating echo and howling problems, which occur when mic and speaker are placed together. So our engineer actually spent like four years to solve this problem. It's a technical challenge, but what about challenges in terms of actually making it as a company? First, we have a really good technology that never used before. I think that's the one kind of technology. But is it finance that you need? No, we've actually invested from like some China factory company and like other factory and also Katie, Korea company, telecommunication Korea company. So yeah, there was another key to succeed. And how long have you been going now? It's about like a year. And in terms of collaboration, if you could partner with somebody, who would you preferably partner with? Actually, there's a lot of companies that we could actually collaborate with. So for example, like smart devices company. So imagine if you are using AI voice recognition service in a very noisy environment. So the voice recognition service will not hear your voice in the very noisy environment. So if our technology can be collaborate with AI voice recognition service then, I think they'll be really good for people use the voice recognition service in a very noisy environment. Now it's quite large at the moment. Do you foresee making it smaller as well? Yeah, we could. Yeah, we can make it smaller too. And perhaps looking at some broadcasting situations such as this one, for example? Oh yes, but when like for example, for your broadcasting outside, which is like windy or you know, then it could be really effective using this. Great. And then finally, you're here at ITU Telecom World, you're being hosted here by Katie, obviously, which is a great opportunity for you. How has the feedback been for you and how useful do you think it will be for you to have been here? Well, ITU is the global gathering for the telecommunications. So I believe participating in ITU is really like great leverage for us to introduce the world's first technology to the global market. And the next ITU Telecom World will be in Busan in Korea. So do you think you'll be attending this? Yeah, we'll definitely participate in Busan in Korea. Great. Well, we look forward to catching up with you then. Thank you very much indeed. Thank you.