 Hello and welcome to exchange for media. We are wrapping up day one and it's been a phenomenal day for India We have already won seven medals including two grumpy India is shining bright this year with the shot list Tali standing at 37 The two most talked about campaigns, which have already won grumpy are YML YR is the killer pack and Then Swift chutney is the unfiltered history tour earlier in the day before the awards were announced We could catch up with the creative team of Denso web chutney behind the popular campaign and this is what they had to say And the entire thing happened during the quarantine coordinating with different people with different languages different time zone is a different experience all together How magically we see the final output this flawless because everyone wants to put it so much on the project and there are great challenges to face while developing the entire project because Everything we need to do remotely so imagine a layman doing a testing a technical testing A one-minute job is by default take a 60 minute approach Because someone will shoot a video from the music and say this is not working And you're working again, then the guy is waiting at the music and again Testing again. So it's I think this project Mostly Yeah, like like your box mentioned it was a fantastically complex complex project, which is accomplished through a collaborative effort across You know people of various disciplines and located in various countries. So it was fantastic you know the level of Craft and level that this piece of work has reached. It's rare that a piece You know advertising reaches this kind of and I think everyone played out of their skin To do something that any agency in the world Would be proud to do as is being shown You know and in the award shows across the world the way it is winning It's it's totally touched a chord The juries have realized how difficult and how Complex it was and how prolific it's been it's been so I mean We're all over the moon and we're expecting awards every night and we're going to have a great time I don't know what else to add Like for a box said there are hundred people working on this project. I was the hundred and first I didn't work on it But the moment I heard the idea I knew it was it was a big hit But the moment I heard the idea I knew there was something really exciting about it and from there on it was all about what's happening And then it's built to be here Built to be winning and also work well done by the people Fantastic Meanwhile, my colleague Neeta Nayar could speak to the winner of second grumpy before he knew he has won it This is what he had to say We have with us Mahesh Malia Associate creative director of VML Y&R India And he has one crucial short list in the list in the wellness category today The results of which are going to be announced in a few minutes Mahesh tell us what do you think are your chances Well more than the chances I think we should look at the idea that you know It's a category in which if you get a great piece out it also means that you are kind of impacting the lives of people in a real way And we had struggled a lot to make this happen like the strain I had to get it from You know various places get so many approvals go through the government But I think we have worked really hard for it. So if it gets Any metal then it's it's it's great for us and for India There are many other campaigns that are doing extremely well here And many Indian agencies that are being talked about My colleague Mansi Sharma is writing about all of them every day Keep reading exchangeformedia.com Thank you