 So what's up? What's up, everybody? Once again, it's Sean Taylor and I believe that all artists should control their own destiny Which is why I do these on marketing branding and this strategic strategy because that's how you get there So for keys to create a strong image is what we're gonna go over today It'll be general high level and then I'm gonna dig deeper and some later ever So I'm actually gonna make a series out of this and before I get into things I want to actually think Jay got them feeding because he's the reason I'm doing this Just to let you guys know I do pay attention to requesting things on comments He did this on Instagram. So now I'm making a whole series out of it. Not just making one video So there's three types of images the way I think of it strong visual. This is that lady Gaga, right? Super strong visual image with the crazy outfits or even a little yachty with the red hair subtle This is a little bit more nuanced, right? I'm pretty much everybody has had like a guy or girl in high school or middle school that Is always wearing a hoodie right that person you think of that always has on a hoodie wearing a hoodie isn't necessarily anything really crazy but it is a visual image and Once you notice that person wearing hoodie all the time that kind of Feeds into how you think of that person and you don't even necessarily notice it as their image until they don't have a hoodie on All of a sudden you're like, huh something looks different. Oh, yeah, you don't have that really on then it's the bleminal Is it really a visual based thing? It's more ideal idea based So think of a girl next door a bad boy or a thug There's ideas that we have in our head to think about things like this There are some visuals associated with it boys, but the image is more about the idea than the visual so Number one thing to know is self-awareness Everybody should be aware of themselves because you have to be aware of what you're doing and what you're putting off so you can pay attention to what the people are Doing and how they're responding to what you're putting off and that way you can change what you're doing to get the response You want image Branding all that stuff is literally the manipulation of how people perceive you so know thyself Not going too much deeper into this because you know, we y'all know what I mean Just do the work yet to know yourself number two environmental awareness. No, that is surroundings This is the one I got to dig in a little bit deeper in because people for some reason they miss it and don't really necessarily Understand so let's start with this concept right here group blend. You're only different in some environments So what does that mean what it means is? Different is subjective to where you are right different in one place isn't always different right? You you do one thing in one country is and then you do it in another country the way it gets looked at is different in the same way you look at these guys at the top as Well, I mean they have on they're dressed a certain way and even though these guys front center and focus because that's the way the photo was set up These guys kind of put off the same vibe you think of them in the same group because our mind Psychologically we have a tendency to group things These guys in the bottom left. I think there's a girl in there I don't know but that's a We group they don't look like different than anybody or anything You take any one of these pictures and people and put them in another picture in this group And they kind of stick out right the suited guys They don't stick out from each other even though they all feel like they're being different with their different little You know touches that they have on their outfits. It's all subjective there's an area down here in Georgia called a little five points and When you go there everybody is doing their artistic expression in the way they dress But you kind of group them all the same they look like they belong there They look like they're in a group But if a guy in a suit came through there then that guy will kind of stick out, right? So now that person is different even though we usually think of a person as soon as kind of just being normal You know corporate or something like that. So environmental Is huge look at this guy red Amongst all these guys in the suits and you know, he's dressed down Obviously he sticks out in the same way this guy at the bottom on the right side that I just added into the picture sticks out because he has on this suit and You know even it's a black suit. It shouldn't really make him stick out too too much But it does because everybody else is dressed up I mean I dressed up there dressed down in their own way and he's dressed up so it makes him stick out Unless you go to the extreme right so if you want to do the suit vibe Think of somebody sticking out in a suit if you have a whole bunch of people in corporate suits like that guy in the last picture I had but then you add somebody Who's dressed as if they were going to a formal like a wedding or something in a tuxedo That person sticks out because they're going to the extreme and just it's a little bit too much per se And then look at this guy in the picture with Kanye back in the day He has on this whole jockey vibe the boots with that hat and the green like that and the two Knuckle brass knuckles that makes him stick out amongst the people who are already trying to do something different Or you could do something like add a big-ass Dragon Ball Z pick a little scarf like Lenny Kravitz got has over here and might stick out as well So going to extremes if you want to stay in your same environment Kind of helps people stick out there, but you don't have to do all that. Don't worry about that. We'll go over some of those things, too But number three Understand perception. This is very key because you don't want to repeat the people you want to speak to the wrong way Think about the fact that just the way it is Our society has been conditioned. We've been conditioned to look at certain things in certain ways You think of people in suits in a certain way you think of people who are dressed artsy or whatever you want to call it a certain way so We have the establishment the corporate world and the anti The counterculture or what I call established anti-establishment because they have their own rules, too And using that same example in like knowledge if you bring a guy in a suit into the art world They don't necessarily think of him as creative and they don't necessarily resonate with him just from what they see They don't think there's much in common in the same way you bring a guy into what the artists look into the corporate world That person right of the bat might not necessarily be somebody they take seriously So you want to be sure once again, but the image you put off is not interfering with the message and Relating to the people that you want to relate to and the last this is the most important I'm supposed to have a four by this thing right here be consistent be consistent Consistency is literally the thing that creates your image your brand. You don't have one without consistency. Just know that Why because if someone sees you one time, they just that's just what you see they see you in even if it's something You know Extreme like what Lady Gaga has on but that's just what they see you in but they see you in that multiple times one two three four Five times it starts to create this image of how they think about you. This is really how they perceive you It's what they think of you So here's my ending quote that I like It's probably because I said it but image like reputation is literally perception based on information gathered over time Right, let that sit with you and just think of the fact that people are gathering data on you every time They see you and the data continues to be consistent Then all of a sudden they can't help but come up with one conclusion They always see you in a hoodie the only conclusion they can come to is literally you always wear hoodies hoodies are your things hoodies Are your image so hope that was helpful subscribe We're gonna finish go deeper with kind of the form the last format the previous format of different artists With different examples of those three types of image So other than that have a great one