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Light sport aircraft PiperSport social media case study

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Published on Feb 2, 2010

Greg Jarboe, President and Co-founder, SEO-PR, interviews Michael Kolowich, founder & Executive Producer, DigiNovations http://www.diginovations.com and Principal, Channel One Marketing Group about the effective social media campaign that was used to promote Piper Aircraft Corporations new light sport aircraft, the PiPerSport http://www.piper.com. Michael says DigiNovations had one week to prepare for the PiperSport social media campaign. Michael begins by describing the video that was produced for the new PiperSport light sport aircraft. The video would not be heavy on graphics but would focus on authenticity, featuring interviews with Pipers chief engineer and the chief pilot. Then, Michael describes the PiperSport Facebook fan page http://www.facebook.com/PiperSport that was created as one of the platforms to feature the new video. Michael goes on to describe the PiperSport twitter campaign using their Twitter profile http://www.twitter.com/pipersport Michael describes the careful optimization of tags, key phrases, and descriptions. Once launched, the social media campaign netted nearly 7,000 views of the PiPerSport YouTube video http://www.youtube.com/pipersport and it led to the sale of several PiPerSport aircraft.

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