 Okay. Hi, Jonathan here. In this video, I want to explain to you how to use high rows. Number one, what is it? How does it help in your need of buying as well as how to set it up and then how to track the actual data coming through. Okay. So high rows, high rows is basically just an application. It's a tracking application, which helps, especially when you're running, for example, Facebook, Google ads, paid advertising, right? You're spending tons of money. And then you need to track whether that conversion is actually producing actual sales. Okay. And so this works well, for example, with phone call funnel. So people have a book a call funnel, right? And then you if you book a call funnel, and then someone comes onto the sales call with the customer, for example, and then you talk to the customer and then data and afterwards, then they are able to say, Hey, did this guy close? And then that conversion data, right? That purchase data, for example, the guy bought a $500 product from us, right? That $500 is attributed and credited to the account and that data is being fed back into ads manager. And so Facebook and Google predominantly, they are very, very bad at doing this because they have no interest whatsoever in doing this type of platform. And that's why high rows, this platform allows you to track attribution and add data to the exact purchase itself. Okay. So it's created by Alex Becker, very big internet marketer. And then in this video, I'm just going to show you how to set it up. Okay. So I'm assuming a big assumption right here that you already have already have an account. Okay. So once you get your account, for example, let me just show you how to set it up. Okay. You need to go into your account. Okay. And what you want to do is go to the top right, for example, you want to go to settings first. Okay. And then in settings, there's something called the API key. Okay. So in the API key, this one is blurred out. You can't see it. But basically, you need to first copy the API key, for example. Okay. And then afterwards, you need to head on over to Google. Okay. Go to Google search for something called this document. You probably need to find this document first. It's called setting up and using the Hyros Chrome extension. Okay. And so you can see here under the written guide. Okay. You see step number one, you see you press this button right here. Okay. You press here, right. You will be you head over to this page right here. So this page is basically the Hyros Chrome extension, which you need to install for you to be able to see Hyros in your ads manager. Okay. So you come in here, you just install the application. Okay. Once you installed it, for example, right, you can come into ads manager. Okay. So I've already installed the Hyros application. And for example, I'm going to show you the data on this account, for example. Right. And what you want to do is when you press this, right, so you activate Hyros. Okay. At first, right, you see, you need to insert your API key. Okay. You do need to insert your API key. Okay. In this case, this account here, I've already synced my API key. But what you want to do is obviously take the API key from their previous pages now and you paste it in here and then you just enter. Okay. Then afterwards, you will see this configuration come up. Okay. So this configuration is you are telling Hyros, what exactly do you want to track? Okay. So in this case here, Hyros is already turned on. But let me just show you. Okay. So for configuration, I normally just select scientific. And then the rest, I just use default settings, nothing special. Okay. And the reason why is because like, if it's default, it's probably just, it's good. You know, you don't really have to touch it that much. Okay. I don't like using last click because the last click is not really accurate per se. I rather use scientific. Okay. Then what you want to go over here, you can see at the top left-hand side, you press configure columns and then you just select the configuration that you want. So for example, this, this ad account here, right, this is a big ad account spending a lot of money. They are doing e-commerce. So e-commerce, you would generally want to have revenue. You can see, I mean, you can see my one. You have sales cost per sale, which basically means cost acquisition, right? Revenue and then profit. Okay. If you're running a book of call funnel, so you're doing high ticket book of call phone funnels, right? Then you probably want to select calls, cost per call, cost per lead and revenue and probably profit as well. And ROI maybe. Okay. So these are the specific things that you want to be tracking because everything else honestly does not matter. Okay. So once you selected that, you will go back and then you press enable high row sets. In this case here, my account is already enabled. So you don't have to do anything. Let me just show you. Okay. So after you've configured your Chrome extension, right? After you installed the Chrome extension and put in your API key, right, you need to go into the advertising account that has high rows installed in. Okay. So here you don't see the columns. Okay. But let me just go into the ads that level to show you how this will play out. Okay. So imagine if I go to the ads that level. Okay. And then I will let high rows basically pull the data from your servers. Okay. So you can see here very clearly, right? That there are a bunch of numbers trying to populate right here. Okay. So what I want to do because I've selected more columns, right? I want to come in here and I want to pull this column. Hopefully allows me to pull this column for some reasons, like, okay, I want to pull this column to the right. And so that I can see and track the numbers very, very accurately, for example. Okay. So now you can see here it's just populating. High rows is probably just a bit slower at this point, right? But what it means for you as the media buyer, for example, is that I am able to see for every single ad set, right? For every single ad set, what is the sales, the cost per sale, the revenue, the profit, et cetera, et cetera. And so you can see here, right? Let me show you something. Okay. So imagine Facebook. Facebook is telling me I'm getting seven purchases on this ad set right here, right? But high rows is telling me they are three sales. Okay. So who is correct right here? Like Facebook or high rows? Okay. A lot of the times it's just at this point, I'm like, don't really trust Facebook that much. So I would just say, okay, let's just trust high rows. Right. You can see here that 11 purchases who came in, right? However, high rows is telling me that 22 purchases. Okay. So you can see like in terms of data per se, right? I'm using the scientific method, right? So last click attribution may have something different. You might want to see for yourself on your own account. Okay. Every account is different. So I can't really say for you. Right. And so for example, you can see here, okay, these three ad sets right here, right? Ad set one, ad set two, ad set three. Okay. You might be saying, okay, John, why are you spending money when you are basically losing money right here? Like this profit is negative 11, negative 2, 18, negative 70, right? Why are you still spending money? So the reason why is because I'm still in the testing phase for these ad sets. So I cannot definitively say that they're not performing. Make sense? Okay. I cannot definitively say that. Okay. So however, these ones, they are, they are all running, right? And they're all making profit. Right. And so this is very, very useful purely because especially you think about it, for example, like physical product or even digital product, right? When you are running ads, you are, you have top line revenue growth, right? Imagine you make a thousand dollars, you spend $300 on ads, right? You cannot calculate in your mind or very quickly how much the actual revenue profit is. And so this, this is very, very useful purely because here I can make decisions based on profit now. I can make decisions on whether this ad set, whether the audience from this ad sets actually performing how I want it to perform. Okay. Not based on estimates or whatsoever. Okay. So let me show you, I guess, like how else you can use it for example. Okay. So let me scroll down a bit. Hopefully the data is populating faster. I think it's just my internet connection. Okay. Okay. Sorry about that. Okay. So basically you can see here how, how an example of this is that you can see, right? Okay. By the way, this campaign is totally off, right? This campaign right here, even though that you can see that the campaign is totally off right now. But this has been producing profit, right? So this is, I guess the benefit of using Hyrule Swear is like the campaign is previously not profitable, right? But then after the true tracking attribution and data comes in, we see that actually this ad set is profitable. Okay. And so that we are seeing that we shouldn't have turned off this ad set for example, right? We should have let it play out a lot more, right? So this is what I mean by tracking attribution wise, right? Facebook is telling us that there's one purchases that come in. But in reality, the actual sales that she came in is basically for purchases who have come in, right? At $88 cost per purchase. Okay. So the profit is massive, but this campaign is turned off. Okay. So this is why a lot of people are using Hyrule nowadays. And yeah. Okay. I would think that if you are spending tons of money, right? This is something that you sold for you, especially if it's selling high ticket because there's a lot of data that's being attributed wrongly. And the worst thing that you can do, especially when you're running tons of traffic is that you have wrong data attribution and then you make decisions wrongly and then you cut ad sets for no reason, especially when you're actually making money, but you think you're not making money, right? And that just totally messes up your entire flow. Okay. Just another thing, right, just to let you know, like, I know that, what's it called? Hyrule is just a tool, right? So you must think about it from your situation, your situation as well. You do need to become a good marketer. You do need to know how to sell. You need to know how to craft good offers before you even think about tools like this. Because this tool is just an additional layer on top of whatever you're doing. Okay. So keep in mind, if you do not even have a good offer, good whatever, good line of page, good copy, like everything else, right? This does not matter. This will not give you the magic potion and stuff. Okay. You do need to have already sales, you know, consistent sales and you're trying to scale up. And then this could potentially help you save a ton of money as well. Okay. So that's pretty much it. Yep. And I'll see you in the next video.