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How to Gamify Marketing: 6 Critical Techniques

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Published on Aug 5, 2015

Recorded on 10th July 2015.

Using gamification in sales and marketing to motivate and engage customers and/or staff is a growing trend that is delivering measurable benefits to business. Get beyond the hype and gain practical insight into how you can successfully implement gamification techniques in your marketing to generate exceptional engagement and influence behaviour.

Pete Jenkins, Founder of GAMIFICATION+ LTD, Entrepreneur in Residence at Brighton Business School, University of Brighton and the Chair of the International Gamification Confederation (GamFed) has condensed gamified marketing down to just six critical techniques, and in this session he will introduce the six C’s of gamified marketing and how to begin to apply them.

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