 There are many people who are unknowingly selling to other people's trauma and They keep doing it because they notice that it makes money Now I am not a trauma expert By any means but some of you who are watching this are That you are because either you've been trained in that direction or you have your own experience to tell and I do welcome you to comment below Never mentioning any names But you can let me know below Comment with any behavior you've seen where it's like selling to someone's trauma and getting them to say yes Because those of us with traumatic backgrounds are particularly susceptible to all kinds of persuasion psychology and The people who are using these tactics They're not bad people necessarily. They are just unaware that that's what they're doing Now by the way, this includes me. I Started out like this. I started out when I was selling high ticket items high-ticket coaching. I Was desperate to get clients because even one person who said yes would bring me a lot of money And so I was learning from Copywriting experts persuasion mentors who said George, you have to do it this way This is the only way that works. If you don't do it this way, you're gonna fail. Does that sound familiar and So I did it their way and sure I did make some money doing it but it always felt off to be doing marketing and selling in Ways where I know I'm consciously manipulating someone for example Pressing in to their pain point in a way that you know, they say oh, if I don't do this I can't succeed and I'll just this short video in this short video I want to first of all acknowledge that this is the stuff is happening and I hope that in the comments below we can enlighten each other on the kinds of behaviors that we want to watch out for as Clients ourselves consumers ourselves, but also as coaches ourselves as service providers as business owners ourselves Not to be aware not to do that to others as well All right, the core shift that I hope You can make besides becoming aware of these practices is that You never have to use those practices to make lots of money to be really successful in business the shift though is Instead of looking for quick results in if I if I use this copy tactic if I use the selling tactic I'll get people to say yes instead of doing that The core shift is to understand that if you do your marketing from your authentic Point your authentic energy whatever that means for you might be different than how I do it However, you do it if it feels good to you and you feel like you're in true service To the people who are watching or listening or reading Then what's happening? Several things one is you are building your integrity and you'll know it You feel grounded in the fact that you're providing care in your content in your marketing you are genuinely in The mission of uplifting humanity Whether and here's the other key whether or not The person on the other side is going to buy today or tomorrow or ever You are in genuine service to your ideal client Whether or not they buy in a certain time frame that you want them to buy if you can make that shift Your business is going to be placed on a path towards authentic success because here's what happens You find the integrity within yourself or sorry you strengthen the integrity of continued Caring service number one and number two your reputation keeps growing over time Now I'm speaking from experience. This is what worked for me Right like this when I when I restarted my business in 2014 I started to say I'm gonna stop using those persuasion psychology tactics I'm going to find a way to be as authentic as I possibly can Even if people don't buy for me today or tomorrow or this year even I'm gonna I'm gonna place my faith in my integrity and I'm gonna work diligently. Yes. I showed up as often as I could With with practicing as much joyful productivity as I could showing up isn't is needed, right? showing up is needed for ourselves To practice integrity and confidence and skillfulness. That's all needed and it's needed To have your reputation grow over time And so what that what's what happened my reputation grew over time because my grounded confidence grew over time And so 2014 I started doing it and I noticed by 2016 2017 Business was so easy for me like people were just inquiring with me to work with me without me Doing barely anything in terms of trying to sell so It took time but my business today is so beautifully I'm so grateful because the financials are doing great and my my deep happiness More more importantly perhaps So I hope that this is going to give you a different way of succeeding in business then perhaps You've seen out there. Um, you don't have to follow anyone's way not including my own But I encourage you to find your authentic way to success be patient Just observe you yourself showing up day after day Finding an authentic way and as long as you feel like you know what this this feels right to me This feels good to me. I feel like I'm serving people You are on the right path for you And you will succeed if you keep at it I hope this helps. Thank you for joining me