 Great. Welcome to Jules at News. They can tell stories in crypto and break them down into bite-sized pieces today Just as the thumbnail that I'll suggest. It's a big day here in America as we are getting ready to celebrate the biggest Sports event that we have and what that is is the Super Bowl and for you out there They're not from United States Two football teams come together and they battle out to see who can be Supreme the big thing is what's gonna happen with crypto? So we're gonna take a look at the crypto exchanges that are actually Competing this year, which I think could lead to some pretty good adoption Also, I'm talking about some free Bitcoin and free giveaways They're doing during the Super Bowl just for crypto Also, we'll take a look at bit by and they're smart marketing and how they got into crypto or to crypto Advertising and what's going on behind the scenes and then lastly we'll take a look how Binance is coming forward and really just controlling the narrative by this Massive acquisition that no one really has been talking about we're just kind of crazy and then lastly we'll just go over Q&A Hold your questions till the end. We'll just do five questions We'll get out of here because other things going on today. So Before we do all that Let's talk about the market and if you're watching the replay just know that there's gonna be timestamps below So you can jump ahead and go everywhere you want to Also remember that the news is about around 15 minutes So the the Q&A is longer and of course, that's what the timestamps are there for so you can stick around But if you got to do something, hey, I totally understand it's one of those days So let's take a look at the market itself. So today's a pretty good day It's Sunday the 13th of February. Don't forget tomorrow is Valentine's Day So don't forget your wife or husband or significant other because they will kill you so This is what we have for the market. It's not a bad day. I mean, we've seen some some volatility I think there's some people that are very unnerved about what's going on in Ukraine And Russia United States and China and everything else, but just remember There's the whole world is nothing but volatility. Let's just be honest So if this gets you a little bit nervous, you're not alone But as I talked about yesterday, I just like Peter Lynch said there has been more money lost by people Anticipating the corrections Besides when the actual corrections come about so just be remember that sometimes these things will blow over sometimes it'll be big But it's up to you to make that decision. Anyhow Bitcoin Hitting a little bit of turbulence, but still holding strong 42 4 Ethereum below 3,000 heather don't it cares finance coin USD coin polygon Ripple 22% for seven days pretty good up half a percent 81 cents hexes down a little bit cardano's down a little bit. Solana is down a little bit Everybody's are down except for dogecoin cool figure and she but you knew interesting Crypto comm is up probably because they're gonna have a Super Bowl ad and and so on and so forth Also some pretty good developer activity 30 day percentage is not available And let's see the big thing that I was looking at is the volume for the one-day percentage change Which means if people aren't trading or doing much It's tends to become stagnant kind of go down so Bitcoin down 21% of theorem down 30% for the volume Everything's down except for ripple I think there's some rumors circling around and I'm I don't like to get into rumors until I know that the full story, but There's just rumors about the case and I can't even comment because it's just rumors and sources close to some guy Who knows a guy's got a truck and stupid stuff like that So I will not be talking about that. So let's just let's just go into it and Talk about Super Bowl and crypto exchanges again. If you're not from America This is not a big deal for you, but the Super Bowl here is like this big huge sporting events and mostly I mean some I mean a lot of people like football, but mostly what people like to do is drink and eating I love that part myself so I'll be engaging in those activities during the game and The thing that I need to talk about is why is this big because we're just in America Who cares because crypto is a global global phenomenon, right? We'll just know this at last season Super Bowl, which was the Tampa Bay Buccaneers against the KC chiefs We had almost a hundred million viewers Just in the United States alone a hundred million people at one time watching an event So can you imagine all those eyeballs and they start to see these commercials And here's another thing about Super Bowl if you're not familiar with it A lot of people just watching for the commercials. They're that well produced. They're funny They're entertaining and people even vote. I know it's crazy, but they actually vote on the actual commercials So when we see that there's not one not two But there's three exchanges that are coming forward and they're going to be featured For the Super Bowl. This is big news. So here's the article which kind of lays it all out Bit by this is just the highlights Which I had never heard of until today spent roughly a quarter of a 2022 marketing budget on its Super Bowl ad Starring Miami Heat point guard Kyle Lowry. I think it's because Lowry was used to play for the Raptors in Canada FTX will give away Bitcoin as part of its ad campaign. So again, this is where you could Gain some Bitcoin just by watching these ads. Also, there's gonna be opportunities for NFTs look at that in a second So this is what we got crypto companies FTX bit by Coinbase and crypto.com Excuse me. There's four of them are set to run Super Bowl ads on Sunday making this the first time that Companies in the industry will advertise during the game when I was looking at some like I thought they had actually Done ads before but I guess not I mean they've done ads on TV But not during this game for a hundred million dollar or $100 million hundred million people watching the whole thing So I'm like, yeah, it's pretty good pretty good day to do that Some advertisers paid as much as seven million dollars for a 30-second spot Let me say that again Some advertisers paid as much as seven million for a 30-second spot But for people like Sam Bakeman Fried and Coinbase like seven million So my couch cushions no big deal Executives at FTX and bit by said the cost is worth it for their companies. I would say so now more than 30 advertisers in this super in this Super Bowl this year 40% of them are new to running ads. I thought that was interesting that that 40% almost half Had never run ads in the Super Bowl. So where are these people coming from? right here automotive technology Which would be us and travel categories and I'm thinking myself like I wonder why It's automotive it wouldn't be surprising to me, especially with the push we've got a push here in the United States to Push things into electric vehicles. We've got a more of a push as far as technology Travel categories I can see because they got it. They took a huge hit with cova and they're kind of rebounding So maybe they have to advertise, but I found it interesting that tech Has all that money. Well, I'm not surprised but tech is all the money to put into these ads FTX reveal on Monday. It'll be given away bitcoin As part of a contest running in conjunction with the ads Though an FTX spokesman declined to share details about the commercial you can expect some star power Which of course they're like, we want you to watch the the commercial. Here's one of their old ones with tom bray Which is pretty funny actually and then This was the interesting part Eric Chen CEO and co-founder of injective labs argued that the Super Bowl will be the first time That the entire crypto industry is under a major spotlight Well, like we talked about a hundred million people roughly and that was last year's I don't know how big it's gonna be this year, but if we can expect anything like what we did before and that was just the United States Mind you so I think it could be pretty big and then this one. Sorry. This is the one that was Interesting to me and it gets by to this This is a bit buys Marketing plan. I thought it was it was spot on canada canada canada canada Canada base crypto platform bit by has recently changed his marketing strategy to target more members of gen X and baby boomers according to binocoschi bit buys marketing and communications director and When I'm seeing this I'm like that's pretty smart because Just think about that for a second they're going they're moving from Millennials And kind of going into more of an older crowd right gen X Baby boomers. Why why would they do that? was because of this And I know people are sick of seeing these things, but this is what it is This is just u.s. household wealth by age Of the generations So I don't know where you're at and the United States this Probably is true a lot of places. Usually the older you are The more you have a lot more money because you've lived a lot longer and hopefully done the right things and made the right investments But you can see right here percentage of u.s. household wealth millennials not that much I saw a statistic that the average 30 year old has a thousand dollars $1,049 in their bank account 30 year old in the united states. That's it So I mean it's great that they have exuberance, but if you want to bring the money in this is where you go The Xers and the baby boomers Because why not they're already there. It's low hanging fruit. Let's just grab them So I thought it was a very smart play To move from the younger crowd to maybe an older crowd And then until about six months ago bit by primarily advertised Through digital channels. So you'd see stuff on twitter You'd see some things on youtube and anything like that where the majority of its users consume media. No, no It's not to say that Gen Xers and baby boomers don't consume it there, but not as much as say a younger generation We reached the point where growing our customer base means attracting new customer segment or consumer segments. Kochi said It's not sustainable to keep speaking to the same early adopters over and over again And I've already jumped into crypto and that's that's a beautiful statement. That's a smart way to do things Why would you if you were in a marketing? Why would you be talking to the same people if your whole prospect is revenue and reaching out to to new people You want to get as many people out of this tent as we possibly can so Go to where they're at and if they're watching the Super Bowl then go to the Super Bowl I don't care if they're listening to radio go to radio. I know people are like That's hilarious Why wouldn't you just advertise on social media channels because a lot of people are not a lot But some people aren't there some people like social media channels So go to where they're at bring those people in and go look If you're discouraged by your investments or whatever else is going on however you want to do this marketing Here's another opportunity. There's some great asymmetrical returns If you just take a look at the history of the internet things like amazon google facebook those types of of plays investments You can far outperform what's going on here potentially And take a look at cryptocurrency digital assets and here's some education So you can actually bring on I think that's it's a smart way to do it and binance is going to leave the charge I'll get to that in a second so to finish this up Bit by applied to become a registered crypto exchange A prerequisite to be able to run the commercials Uh on november 30th Amazing so bit by Which is a canadian-based exchange To they just got this crypt this crypto exchange as a nation And they signed uh lorry the nba player just two days later so If you're concerned about Some crypto products not moving too fast. Well, it's okay because these exchanges are moving at light speed at least at least the good ones Koshi said roughly 25 of the company's marketing budget for 2022 went to signing lorry as well as producing and buying the ad so A fourth of your entire budget is blown right here Talk about putting all your eggs in one basket might play out. Well might not do so hot But I think it's going to be probably pretty good and here's the commercial. I'm not going to play it You'll watch it during the game Crypto.com and coinbase are poorly set to run ads during the nfl championship game. That's pretty cool But this next part here This this is interesting About binance and not just what binance is doing which I think is super smart about education But what they just bought on thursday Which is amazing. I'll get to that in a second So binance is countering the ads right into the super bowl with a marketing campaign urging people to Learn crypto and trust yourself during the super bowl Binance is a encouraging viewers to visit crypto celeb art.com. Don't worry. Look in the description I put that at the very top so you can find it when crypto commercials with celebrities air You can claim one of 2222 nfts for free featuring butler butler. They're talking about here is nbl star jimmy butler The site will also include a crypto primer to understand basics about the technology smart Our focus is on being user-first and empowering through education finance spokesperson said We appreciate that our competitors are spending to show up in prime time and drive crypto awareness. However, our Oh wash wash it for a second before I go on I think that's that's the same thing with like youtube channels in all honesty Sometimes there's places that just do a bunch of hype but not much education. Sometimes you got a A channel which has a lot of education, but they're not really too much hype And I think you kind of need both to kind of drive this this this space forward So I know some people will give a People out of guff about the but the hype, but I mean that's essentially what's going on here You've got ads going on the super bowl. That's all hype because you got binance man to see him going, you know what? You hype them up And then we'll bring them in we'll educate them and then hopefully they'll be on our platform But who knows with binance us. I don't know how great that one is. All right, so To finish finish I hope that this new found attention crypto brands think deeply about how they can best educate the public about why this tech matters And how it can positively influence people's lives said kelly kelly and algorans head of marketing I would like to hear more about what algorans is doing. That'd be interesting. This leads me to my last point About great for binance To pick up the pace on education like it's great for hype You know, you're going to see the tom brady's and the different thing and them in the lorry and like, oh, that's cool But what the hell is it? And that's what binance comes in I think that's smart. I think what they did here is even smarter as they control the narrative and before I get into that I want you I want to This is a quote from nom Tromsky He who controls the media controls the minds of the public And you can see that with the mainstream media and what they do now I think you're kind of outside of that because you're watching this channel But you see it all around you And media plays a huge part into the shape Of what people believe And how things move forward just the thought it's not a hundred percent But it's just a thought and when I saw this I'm like, man, that's that's real smart So binance buys 200 million dollar stake in forbs Here's what's going on On thursday I like how they say this five-year-old binance one of the world's largest crypto exchanges announced a 200 million investment in a company A century it's senior business magazine And media group forbs Binance and Vap's investment makes it one of forbs top two owners So if you think that that's just because binance put If they put a little bit of money, they probably wouldn't have a seat at the table But if you're one of two Of their biggest purveyors of cash You better believe they're going to be at that table going, you know what we should talk more about forbs crypto And also we should probably talk more about binance just saying Ah And this comes as the media group or forbs seeks 400 million additional capital before it goes public By merging with SPAC magnus opus acquisition limit I thought that forbs already a publicly traded company, but it's not so it's going to do a SPAC and Which is what a lot of people are doing now good for them As web 3 and blockchain tech move forward and the crypto market comes of age We know the media is an essential element to build widespread consumer Understand education so says cZ And just what nomchopsky says And then just for giggles This is what 200 million will get you The crypto exchange Binance sued forbs for defamation in 2020 after the magazine the legend it intentionally evaded us taxes and regulation Binance later dropped the suit and on thursday binance pr chief patrick hillman called it water under the bridge Oh, you better believe it because when you put 200 million dollars into a company It's amazing how things people are like, ah, just a little lawsuit. No nobody no harm no foul no big deal and off we go So look That's it for today. So, uh, the game is 7 p.m. I think eastern so, uh, I don't know I you can find it. It's it's all over the internet actually It's all of the internet you you can find the game is you can watch those those, uh Watch the game eat some food drinks and beer all good stuff if that's your thing And then of course when those ads come up, uh, go to that websites. What was it called again? Let me see Celeb no Celeb so Celeb there dot com it's in the there's a link in the description. Am I going to go over it? So that's it for today for the news. So look, uh, now we're going to the q&a If you got to take off in a big deal. Thanks for coming by. I appreciate it Hit the like hit subscribe and uh, that's it for today. So thanks so much. All right So for you guys who are hanging around Let's do some quick q&a five questions only and uh, we'll get out of here. So let me Bring up those questions Well, I'm gonna be late night. That's right. Thanks for the stream. Enjoy the game. Yes. I will This is a good question. This is a great question. Hey, Rob. Did you Take many safety precautions before this heated weekend? Super Bowl full moon chinese new year ends fed talks biden calls you crying tension Just like I talked about yesterday And just like I I'll always say peter lynch said it perfectly. There's been more money lost Then because of the possibility of corrections and the actual corrections themselves So for me, I don't know where the world's going I don't know if we're going if ukraine is going to be invaded by russia I don't know the fed's going to come out with that our emergency meeting go You know what? We got to raise things by two points. I don't know if an asteroid's going to hit europe tomorrow I have no idea But I will tell you this the I this is what how I did it I have a running dollar cost average Buy orders on voyager And those buy orders were executed this morning For bitcoin and ethereum and algorand and chain link And they were actually executed yesterday and the day before that the day before that the day before that I don't know what's going to happen. But I know if I just stay right here Don't move too far. I know and then if I look at these things as like a three or four or five year play I'll be much. I'll be way way ahead as opposed to selling because Of something that's going on. So that's my that's my spiel. Great question. This is a good one Hey, rob. How do you see stablecoin lending issues panning out with the sec? I think well the sec already They just settled with block fi for 100 million dollars I think that's what it was. I have it on my if you if you want the news that's coming happening right now Follow me at news asset on twitter. That's where everything happens quickly so that hundred million They did that because of the the yield and things like that. So my big question is what are they doing going to do with Celsius because states have already looked at Celsius and then with voyager I've talked to alex machine ski before alex has been on other channels and he says we're working with the regulators I talked to uh, steve erlich the CEO of voyager. He said the exact same thing working with regulators. So Could they could the sec just just clamp down hard them and go no, you got not going to do that I'm sure they could try but uh It's it's anybody's guess what the sec wants to do my big question is why can't they approve a spot etf they know it's I don't want to go into it. It's never going to be approved in my opinion Sorry, like there's some things that i'm bullish on and there's something that i'm positive. There's some things i'm not Taylor says, please review ocean protocol. I'll take a look. I'll try my best That ocean protocol has been for a while for quite some time So that's three questions. What's the other two? Where are the other two questions that I need to ask answer? Ah Rob is unwrapping a wrapped hook on a taxable event. I don't believe so No, because it's the same. So if you take eith you wrap eith Put it under on another blockchain. It comes across and you unwrap it As long as you're not selling it for Cash or as long as you're not uh buying for goods and services. It shouldn't be however If you're looking for a program that would probably tell you there is a link in the description called crypto trader tax And it's what I use uh once it has api integration into dexes Into open sea into all the exchanges it downloads all your information And then the time you get that the time you're done took me about 30 minutes off to my cpa So look for the link in the description so you don't have to get screwed around with taxes Ah And this will be the last one rob Uh, do you think we will have ever have another long term bear market? Yes, I do. It's because that even in Even in traditional markets Even in traditional market, there's still long term Bear markets remember 2000 the financial crisis of 2008 Remember the dot-com bubble that burst in 2001? So I always expect long term bear markets and that's when Actually, that's when you really get to work when you have long term bear markets That's the time you accumulate and during those parabolic bull run. That's when you sell And uh, that's not financial advice. That's just a financial opinion And that's what I do and that's it for today. So look, thanks so much for stopping by buddy. I appreciate it Thumbs up. You liked it subscribe. I'm gonna put two more videos up here And uh, so you can watch keep watching if you want to that's it for today So thanks so much for sticking around. I appreciate it. See you on the next one