 One of our great problems is that for economic reasons, often because of the way we handle media, we think of this as a region, the Arab world, rather than a group of very different countries. And each of those often has a different set of cultural political values. What they all have in common is a sufficiently different set of problems. So if you want to encourage the government in the reforms it will support, or move with reformers who are local and whose values we can support and without creating problems in terms of jeopardizing their future or their success, we have to have strong country teams. We can't work through broad public diplomacy. We can't carry out the kind of campaigns we have in the past which have attempted to use television or radio to deal with the entire region. Our news programs have immense value, although many are not seen as being as neutral as the BBC and other elements. But this country-by-country approach based on encouraging the values of the people there is absolutely critical. An ethnocentric, arrogant America can only turn friends into enemies. It cannot turn enemies into friends.