 We're starting to see species collapse. The snow crab disappeared from parts of Alaska. Yeah, they shut down the whole season. Exactly, that's whole industries collapsing. Those are warehouses closing, those are processors closing, those are fishers that can't go out, they're losing their jobs, and those big companies that typically profited from these wild fisheries, then suddenly have hundreds of millions of dollars missing from their balance sheets in the end of the year. So they have to become more climate conscious and climate aware, and they have to start paying more attention to what's happening with the oceans as a food system if they want to have a business model in 10 years.