 You ain't gonna have no pepper. But you don't have any. Let me see the pepper, man. Pepper, she'll live forever. That's what we been up to, man. We was working on the album. Makeup line. Yeah, yeah. Makeup line. Makeup line. What it going to be for real? Coming out with a line of socks for stepdaddies that stay white all year round. Yeah. I don't know if he for real, love. I'm dead. You know how socks get saggy after work. I got to come up with that and you know. Yeah, yeah, I been talking to some people. Got some socks that don't sag. Need to come up with some socks. I come up with ideas. With some grip on the bottom. Shit, why not? Shit, huh? Make some socks with some grip on the bottom. So that sock won't slide off. Bringing that all the way back. Yeah, so I'm an idea, man. I just, I take the chances with this shit. Shit, why not, man? Be having to come up with all kinds of things, man. I'm trying to get into the coffee mug business for some reason. I feel like it's going to look like. The coffee mug or coffee business? Coffee mug. Everybody's in the coffee business. Who's in the coffee mug business? Like with Sands on them? Shit, but girl, I love her some coffee mug. She order some new coffee mug every day. Having a new coffee mug and have a new bag for her. Put black people's Sands on them. Like a whole line of just angry black ones with Sands on them. She get a new coffee mug. She acting bad. Not today. You feel me? But. All that type of shit. Spit ball. Yeah. Brain roll. You know, just doing what I got to do to take these chances. Right. What's the goal? The goal is in seven generations of my legacy. My picture's still up. I want everybody that comes from my legacy to know what I look like and what I did. It's basically letting the world know you exist. Thank you. Legacy. You was here. It's not a dollar amount. It's legacy. How many lives can we impact between here and there? 1000%. How many ghetto children can we get out of the ghetto? You feel me? How many needs can we start? Can we get to start back exercising the true natural gifts? How many minds can we unlock? You feel me? How many people can we free in our time here? That's the journey. That's the goal. You about to go on a boot or something. You know, just to leave shit better than it was when we came. Change the whole, like, I want this to black trajectory. I want this shit to kind of like. I told my grandmother recently, I'm like, I think the goal while we're here is to infect as many people with a piece of us as much as possible, you know what I mean? The good pieces. Yeah, the good pieces. So like, leaving something behind. If you can help somebody teach them something, they can help them and better them. Why not? You know, so I think that's the whole goal, man. Like, it should be the goal to, you know, just help as many people along your way. Exactly. In a way where it's like, like, but they can help somebody and you start that domino effect. Because all you need is one. Right. It remind me of that line that battle rapper said, one of my niggas will get two niggas. Two niggas get three. Three niggas bring four niggas and five niggas. Come back and get me. That's the shit we all. Thanks. Yeah. You ready to get this shit jumped off? How are you feeling today? I don't usually just start immediately. I got to set the tone. No, no, no. I mean, I think how you started, like, you started. You warm me up right quick. You got to break the ice. Yeah, you broke the ice for sure. Yeah, you got to let the pimp and marinate first, because that changed the whole atmosphere. I couldn't help but talk and just do this. Yeah, that's exactly what we're going for. Yeah. Yeah, that shit good for your soul. Clark's no, he went to school for music and shit. He ain't one of them niggas that just pushing buttons. He be having this shit in there. Like, I need 88 beats per minute type shit. He know what a half note and a quarter note is. Sharks and flats, treble clefs, all types of shit. Yeah. He be smooth. You feel me? Close that door for me. Don't be afraid. I ain't going to let nothing happen to you, Nigel. You ain't got to keep doing that shit. You see, he brought multiple pimps. Yeah. But this would be the perfect time for me to say this. Welcome back to the 85 self show. Right. You know, turn me down just to pimp, just to tag pimp. Yeah, let that shit just like that, man. Now, you know, we don't bring nobody but legends through here, money bag. I got my man, Money Bag, Murphy, and here with me today. Yeah, we was out one night drinking and he started crying and he was like, I want to do something, too. What is it that you want to do? He said, man, I can be on that motherfucker with y'all. I ain't even know he expressed that desire to do this. I had a way to catch you alone. No, but he been showing up once a week. I don't know if you for real or you think. I'm dead to fuck with you. No, that's what's up, though. Yeah, that's what's up. Just be an impact. You get on here, I cry. And you hit him. I agree with that. He put his best foot forward. I was like, shit, man, you want to fuck with it, man? That's fine. I'll show you the game. I ain't shit. You just got to keep doing what you do and express yourself creatively. So yeah, man, we had to get you on here, though. You're a cold dude and what you do. I appreciate that. And there ain't a lot of dudes that do what you do that's in your lane. And then it's like, we got the platform to bring people like you on here so the world can know who they need to be in touch with when they pulling up in your cities. Because you got multiple spots at this point. You got multiple business ventures. And you take a note. And I wanted to bring you on the platform and introduce you to the real 85% of us. Ladies and gentlemen, none other than Mr. Larry Morrow. I appreciate it. Thanks, y'all. Now, it's not my job to tell them everything. But I did send my research team. We got some pictures of you from 1991. I'm like, no, I got no other picture, man. I know. We found your old MySpace page. We know who was in your top eight. Yeah, we know who was in your top eight. Research team Cole. I want you to pick one of these cameras and give them a brief introduction of who you are. OK, so I'm Larry Morrow, 32 years old from New Orleans. I started off in the event production industry. Started producing events at the early age of 20 and just kind of got my foot in the door or just connecting, building, networking with people that allowed me to grow my brand. And at an early age, I was more so focusing on the art of relationships, building relationships. Because being from New Orleans, I'm not from a city where there's a lot of United Atlanta, Houston, LA, New York where you have all these people who host these events living there. So I always had to pay a higher dollar amount because I had to bring people into town. And at an early age, I learned a value in relationships and that wasn't money that could change things. It was those relationships that can help you make money. Who you know and who you know, you know you back. Yep, yep. So at the age of 20, man, I did my first event while I booked somebody. First person I booked was Dre. Dre Michelle. And so she came into New Orleans, had a great time. And a long story short, at the end of the stage, she was like, yo, out of every place you went to, you being 20 years old, you took care of us more than anybody. And I'm like, oh, that's dope, man. I was just being myself, just showing that Southern hospitality. So I went to LA, her manager, her friends reduced me to a lot of people that I'm still cool with to today. And that just really woke me up and showed me like, damn, I was able to accomplish this by just being me. I didn't have to be anybody else but myself. So from that moment forward, I really started to put my best foot forward. And I started to book so many people, bring people into town, and not make it about the money. I would lose money to make money. So I would do parties and would lose money. And I was OK with it. And I became just immune to just the risk factor from my early on, shooting dice and stuff as a kid. But when I started producing these events, it just was like, I just had a bigger vision in mind. So I turned 23, opened up restaurants, do different things, and I'm constantly producing events. So in 2016, I booked Fast Forward a little bit. I booked Drake. I booked Puff, Drake, and Lil Wayne, like, back to back. Hold up. That's too much of a flow. Because you don't go from just booking Dre to fucking booking Drake in 2016. So I was 20, no, look, look, I was 20, right? So I Fast Forward a little bit. I gotta tell you this. Those pictures we got of you from 1991, the baby pictures. Yeah, I had got in touch with your auntie on Facebook. I was just letting you know that we could add to it. So I had skipped over a little bit. A lot bit. All right, so you want to tell me to go through it all? Yeah, so hold up. How do you get your start? I know, but I'm looking at my notes. How did you start this? So when I produced that first event, when I produced that first event. How did you even get to that point? What would you do prior to the first event? Well, the first event I produced that I had someone host. But the first event that I produced where I made good money, I was 20 years old, no, no, 19 going on 20. I did my 28th birthday party and I made like $11,000. So I'm 20, I'm in college and I'm like, damn, I could make money doing this. And I'm like, you know, I got a little taste of it. So that's like where, that's the moment I decided to really start pursuing these events and drop out of college and just focus on what I was building at the moment. And so, you know, Fast Forward, book trail, first person that had hosts, end up booking a lot of people. It was crazy because I booked DC right shortly after, like when I was like 22, 23, like back in 2013, 2014. And I was like, you know, one of the first few people I bought to New Orleans as well, when I really started booking people and just building these relationships, you know? And I'll tell you another story. Like when I was 20, right after I booked Jerry, I booked King Loose. Y'all familiar with King Loose? Yeah, I know King Loose. My brother, you know what I mean? And when I booked King Loose, he came to New Orleans, had a great time, I showed him a good time and he was like, yo, one day he called me, I was like, yo, I'm going to LA, Puff just moved me to LA. He got a private part of his crib. I'm 21 years old at the time and I go to LA and I pull up to this big ass house in Beverly Hills. And, you know, I'm at the top, I feel like I'm at the top of the world when I'm at Puff crib. And that situation, I tell people, like, LA, that one experience going to LA changed my life. Why? Because it's like being from New Orleans, well, I'm in the swamps, you know what I mean? Everything's flat to going to LA. I'm on the hills and I'm in this crib and I see everybody I see on TV. This and that and just when I got in the backyard and I looked at LA, it changed my life. Why? Because I didn't even know that shit existed. You know, like you see LA on movies, but you don't realize that this is real, you know? So that one situation, you know, shout out to King Loose, man, that really changed my perspective on a lot of things and allowed me to want to come back home and do what I do and just take it to another level because at the same time I was, you know, doing these events, I was being exposed to new experiences and getting new information that changed my life and what would allow me to just really just come back and had that motivation that drive to know, like, look, all right, I'm headed toward that direction now, you know? So over the years, I just constantly kept booking people. I just kept booking, in 2013, when I turned 22, I opened up my first restaurant. It was called Larry's Poor Boys and Wings and it was on Canal Street. My mom, she had an idea. She was like, yo, I think we should have, I think we should open up this spot right here. Decided to name it after me. So would your mom, like your investor, or would you go out and book it? No, no, no, I was the investor, I was the investor. So my mom flipped that little wreck about to eat that, man. So my mom, she had an idea and, you know, at an early age, I played a, you know, I had to step up a little early. So that kind of was like, she was my motivation to really, she was one of the things that helped really just, you know, push me to that next level because at the time she was going through a lot and that was like the thing that was really pushing me and driving me at that time. So she was like, yo, I have this opportunity. Let's open up this restaurant. I did it six months later. Let me ask you this, you being, you coming into this whole world of entrepreneurship and independence, like who did you follow growing up or like who was your example that you saw that made you say, I'll take the independent route or I'll do it myself? So I would say, I think at an early age my grandmother was always an entrepreneur, my mom. And I've seen their successes, I've seen their, you know, life get, you know, rocky for them. So I would say watching them at an early age when I was five years old, I remember watching, I mean, I've been in the car of my grandmother, five AM going uptown in New Orleans to one of her grocery stores, right? So I think, you know, when you see those things early on, you kind of, it's being instilled in you and you don't even know like, yeah, but I think outside of that, you know, my father and I being there, I wouldn't say I had like a male figure that I looked up to that really inspired me. It was most of my mom, but in the industry, like, you know, Puff was somebody who, in the industry, I really looked up to, why watch his moves and it was somebody who I really like, like, yo, like, I loved everything that he was doing, you know, from music to entrepreneurship to everything. So that was one of the big inspirations I had at the moment as well. Yeah, that's hard, man. I mean, then you get to work with them and shit too. Yeah, crazy. So it's just, on this show, like we get to meet a lot of people that, you know, we followed and inspired us. So I always want to ask other people who inspired them just to go out there and get it. And it's crazy, because the first time I booked them, I called my moms, I'm like, ma, guess who I just, who I'm about to book? I said, oh, she was like, who? I said, Diddy. I'm like, oh my gosh, Larry, she started freaking out. She was like, does he know he's your idol? I'm like, ma, I ain't even talked to him, man. I'm like, he not even booked. And she was trying to tell all her friends and I'm 25 years old. So, you know, she was excited, but you know, that's how much of an impact, she knew he had on me as a teenager, just being able to see his moves and him just thriving, entertainment and entrepreneurship. Cause in a sense, you know, I'm from producing events to just being an entrepreneur, to, you know, from real estate to hospitality to, and I'm an author, you know, I develop homes, you know? So. Who plugged you in with him? The B.A. was like, you know, you have to do this shit for a minute before you just decide I'm about to book Puff. King Lo's, huh? So King Lo's plugged me, you know, Puff didn't know who I was when I was there. Not just the me, didn't even get to book him now. This is big shit. Honestly, I don't remember who connected me with Jeans, who was his manager at the time, been with him for a long time. Karen, who connected me with him, but for a long time, like I got like OGs like Kenny Burns and Ken and Jasper, they connected me with a lot of people. You know, like if it's somebody I don't have access to, or I didn't know at the time, they couldn't make the connection for me, but I was using the booking agent, like I had to pay them fees, you know what I mean? But now it's like, you know, I don't have to pay those fees, you know? Some people I call and book, or you know, I hate them up and like, yo, look, I need a booking for this day. So it was more so building that black book up and just building those contacts up after I would book somebody through an agent and, you know, nine times out of 10, when they came into Walnutz and I showed them that Southern hospitality, it was like... It's all in the love. Yeah, yeah, it was like, yo, like, you know, I had a lot of situations like that where people would come down and be like, man, like, you know, I help people create those memories, those moments to where they won't forget it, you know? So when I show up in New York or LA, you know, they'll reciprocate that same energy that I put out, you know what I mean? So that kind of, you know, that whole regimen, just was something that really helped me become who I've become over the years. Yeah, see, you got your watch back. Yeah, yeah, yeah. But I said the role like that, you sold the role? Yeah, but see, that's it. I was like, yeah, it says in the sad notes that that's how you kinda jumped off your entrepreneur endeavors with selling your watch. So that's so I sold a Rolex, I had a budget down Rolex at the time. I sold it for $39,000. I paid $44,000. Oh, you only did that? And so I got what I paid. Oh, you only did that? $25,000. So I bought my first piece of property at 25 years old. Yeah. Right? And one of my homies bought it from me. I ain't gonna say his name, but he gave me what I, damn it, what I paid for it. You look up, daddy. No, no, no. So one of my homies bought it from me and I bought this house for $39,000. It was one of my first investment properties. One of my mentors, Sadat Spencer, he saw I was passionate about getting into the real estate game. He had a house, I wasn't bankable at the time. So he was like, yo, look, you can buy this house. I was gonna buy it. If you wanna buy it, you can buy it. I couldn't go to the bank and get a loan just cause I had my taxes and all my business in order. Knew nothing about it. So I ended up paying cash for the house and I used the cash I was making. I was making fast money in the industry, so the promotion industry. So I would use that fat cash and I was trying to find a place to park it. Cause you know, it was like, that money would come fast and it would go fast. So I was thinking of like how to hold on to it. Yeah, you didn't give a shit on a bunch of outfits. Yeah, so I was investing in that one house and it just taught me a lot cause when I saw I couldn't go to the bank and get financing, it made me get my shit together cause I had to start thinking about my taxes, paying taxes at 25, I wouldn't think about no taxes. Yeah, I'm not. Especially in New Orleans. Yeah, I wasn't doing business the way it was supposed to be done cause I didn't have the information. So when I saw that, it's like, I just had to figure out some things and I asked a lot of questions to see how I can position myself to be bankable and not have to drop all my money on a house. Yeah. Where you get the information from? Man, I asked a lot of questions. So Cedda Spencer, one of my close friends, brothers, JC, Sydney Torres, a lot of close homies who's doing that in the industry. So it's not just people who, I just see them like, oh, how do I do this? No, it's people that's actually in the industry, real estate, who know about these different things as far as when it comes to getting taxes, investing and different things like that. So I'm one of those people who asks a lot of questions. I want to know, I want to know how, who, what, when, where. And I think- We got to go through, I ain't mean to cut you off. Give me some of your lavish memories from your events. Lavish memories. Like dude, like I can't believe this shit was crazy. I got a video, like when people call the next day and be like, Larry, boy, you a fool for last night. So no, no, listen, I ain't gonna lie, let's have some, cause I done booked everybody. Like literally from Drake's to Chris Brown's to Mary J. Blas, to Floyd Mayweather's to, you know, shit, I done had Panty LaBelle call my phone and be like, Larry, your mama Macaoni, better than mine. You know, so I done experienced a lot over the years and I, but I would say one of the moments that like, you know, that really like made me realize, like damn, it was when I was chilling in the section, I had Drake and DJ Esco hosting. And DJ Esco, he decided to go get on stage. And you know, with Drake, you never know what you're gonna get. You know, cause you know, I paid him to host. I didn't pay him to perform. He sees DJ Esco get up there. A few minutes you see Drake just looking around and he go hop on that stage and it's like, everybody go crazy. And at that moment I'm like, they got this video of me. I'm like, oh, shit. And then he go charge me for this shit. No, but at that moment I'm like, damn, like, you know, cause you know, it was just one of those situations where I'm a big fan of Drake's too. You know what I mean? So between that and Puff, it just kind of like, damn, like I'm working with some of the people that I admire. Like in the music industry or entertainment, whatever, entrepreneurship. So it's just dope just to be able to see how things has transpired over the years. There we got a girl. You see that? Lair ain't told us shit that happened at these parties. Oh, yeah, man, you know, just working with people you admire. Man, we know, we know, what a hoes that Lair. We got live in there, Lair. He ain't told us shit. Man, I'm real laid back, but like, you laid back, but you know when that shit jumped. No, but listen, when they call your phone, Lair, come to the door, ay, ay, ay, ooh, witch. No, but look, like real talk, I would say for most people in my position, in my age, at that time, it's like a lot of things that I experienced. It wasn't like, you couldn't really like, if I was excited, I may show it like at that moment, but I wouldn't let like, I wasn't, you know, like I wasn't just, what I was saying, ODN on everything. You wouldn't have too much fun. No, no, I was having fun at the earliest parts of my life, but it wasn't about that, it was more so about like, making shit happen. Lair, I been to your club. I was in your club all fucking night, hanging out with people that I didn't, I ain't never think we would get this many people in here. Yeah, that was that Friday night. Man, we at Lair's club, man, Nas and motherfucking Anthony Mackie and, this whole, and they singing motherfucking Fantasian shit. That was a party to join our other guys for Essence, yeah. And yeah, man, so, you know, I don't really like, I'll make sure I have balance. So I think that's been part of the reason I've been able to grow, because I balance it, you know, I don't really, I don't really just, I'm real disciplined, man, I'm habits, you know, I wake up early, work out, I go to sleep late, I wake up early, like nothing changed about what I got going on. Like if I'm out having fun, it ain't no excuse for me to wake up late, you know? So I've been like that since early on, like when I turned, like I went through the phase of like me waking up at 1 a.m., I mean 1 p.m. and you know, the day didn't end it over. I done been through that slump drinking. But see, that's how you end up in the underworld. Right, 1,000 percent. Because is anybody who ever been, like had a day job or a day life, they know that it's a whole another life that don't even start till it get dark, right? That's the underworld shit. And we're told, that's the life I was living and I ain't like it. So it's like, I think one of the biggest transitions for me was when I started to, when I started to fast, you know, I started to fast. I did my first fast. I was on the way to drop one of my, somebody real close to me off to prison. This was in 2016. Damn, you get dropped off in prison. I thought you had to wrap with them. No, no, I had to drop him off in Pensacola. So I had to drop him off at a camp, at a camp. Oh, I ain't know. No, no, you can get dropped off. Yeah, yeah, yeah, he had to turn himself in. So August 15, 2016, I had to drop him off. And our last meal was at Wendy's. Damn. So we had our last meal. Last time Wendy's was hidden like this too. So I ate Wendy's and I'm like, man, I gotta do something. I don't want to end up in this, like I don't want to end up in, you know, ever had to experience this. A nigga drop me off. Right. So I'm like, man, I got to switch things up. And so I dropped him off. And from that moment forward, I just gave up a lot. Like I went on my first fast, stopped eating meat, stopped drinking, stopped a bunch of different things. Right. You can go and say, I'll let you know. No, and I would say that was like that. I would say that's that pivotal moment for me because that one situation really like, just taught me how to discipline myself, how to really just lock in and just take shit to the next level. And that's right before I started booking Diddy, Drake and everybody. Like when I locked in, everything just started to manifest. Yeah. Like in 2016, so that's really like, you know, that transition piece was like a big part of what you see today. Cause I have fun, but it's like, I work harder than I, than I have fun. You know what I mean? So you don't book somebody you ain't fucked with like that afterwards. He's like, I ain't never booking this nigga out again. Yeah, I can't remember who, but man, some people that you It's a good motherfucking business, man. Right. Yeah. If you don't remember nobody, you remember who you ain't fucking with. And you ain't getting no more money too. Now, because look, when I bring people down, I have no expectation. I'm going to do my job. I mean, I'm going to show you a great time. I'm going to over exceed. I'm going to make you feel like, damn, like, you know, so it's going to be hard to not fuck with me because I'm going to roll that carbon up. If you with me. So it's like, But if I roll this carbon down and you walk on this shit and you're shit in mud, I'm not inviting you back to my fucking car. But then there's the thing, right? I don't really, I'm not really emotional. They emotional like when it pertains to this because it's like, you know, you can't be emotional in this industry. I'm dealing with so many people, personalities, you know, a lot of dudes with egos outside the club, they pay a thousand dollars for a section. It's like they own it. You feel me? So I've learned a lot over my early years to where it's like, you know, allow me not to be as emotional as most will be when you got to deal with a lot of things at the club. So, and whenever I did deal with somebody and it didn't go right, it's like, I like the less you have an organic, you know what I mean? So it wasn't, it wasn't really bothering me. It's like, you know, I'm, if I shoot 10 shots, I make nine, I miss one. It's all good. But I guarantee they had a great experience and they gonna remember that moment. All right, so. So if you, all right, this is your dream party. Who you want there? I'm talking about this. Everybody, you gotta access to everybody you want in this month. My dream party. Crazy, Larry, throw down. It's going down. Patty LaBelle, Diddy, 85 South. 85 South. We got that $1,000 section acting like we own that bitch. My dad. One and a half bottle. Don't nobody even drink. That's a tough one, man. Cause I feel like I've done, I've done, you know, it's not really more people for me to, many people for me to book. You had Kirk Franklin. I mean, but that's not a dream party for me. I'm gonna ask you that. No, no, no, no. Kirk Franklin, he don't go to the club, but I'm telling you, he a cold nigga. Whenever they play his record in the club, at the end of the club, they start playing his record. And that shit go hard. Especially when they throw that bounce, but under the, yeah, but I mean, honestly, right now it's like, for me, it's bigger than the party. It's just bigger than all that. Man, I just been working on just building, you know, just building outside of that, you know, doing that, but just building. So it's like, I feel like I've done, you know, if you had to ask me, I would say Puff, I would say Drake. I would say, you know, everybody who I'll, who I'll. You said Mary J. Blush early and everybody who know me know I love Mary J. Blush. Mary, yeah. I want to just go over to our house. I mean, when Mary come in the woods. Like on the Sunday, and just kick it. She come in tomorrow. Man. Just like in the kitchen, playing card, while she cooking some spaghetti or something with the garlic bread. I just feel like the energy in her kitchen is just dope. Ain't no telling who'll be over there. I remember I was at Puff Party like years back and Mary saw me. I'm like, what's up, Mary? Like, Mary? I felt like I was somebody. I'm like, man, because it's like, you know, that's somebody who, of course, my mom love her. But like me and Mary over the years, we've built. And when she come in the water, she always come tomorrow. She, mom, she love moms. Moms always cook for her, cook her some special stuff. When she down to filming and shit. So, yeah, Mary, man, she real cool. Did anybody from your hometown help you out? Like other big names, Wayne and shit like that? Like when you was on your way up, like. When I was on my way up, I would say, the ones that really helped me out, I would say Musa, y'all know Musa, right? Musa and Currency. Early on in my, just when I got started, like Musa and Currency definitely played a role in like just, you know, I call Musa and anything I needed, Musa would help me out. He would connect me with different artists. Jet Life, yeah. Jet Life for sure, you know? I would say. They just solid like that, them more. Like you know how it is. You meet a whole lot of people, but they thorough. Yeah, not for sure. Like Currency one of the only people that still live in New Orleans, you know? Yeah. And you would literally see these things that you guys did. Yeah, chilling, you know? Drinking them for the pan episode, essentially. I would say, you know, Fee Banks, you know? Fee, Birdman ain't step in, do nothing. I mean, honestly, me and Birdman, we just kind of, you know, Birdman, we was at the restaurant the other day, but when it come to the pioneers like that, like Birdman, Wayne, you know, they've been out of New Orleans for a while. And so when you're out of New Orleans, you can be disconnected in a sense, but be connected, but. Just from running in the same circles. Right. So you knew of me, but we never really connected. So recently, he been coming down to New Orleans a lot, and he been coming tomorrow. So I posted a picture of him the other day. He'll come back to, I mean, he's been coming to, he went to Morrow's, went to Sunchung, came back to Sunchung, cause he love the coffee fried rice. You didn't even tell him about Sunchung, did you? Yeah, I get to that. See, Larry, you too busy, man. I gotta give him, hey man, welcome back to the 85 South Shore. Change of your name, man. We ain't here with hustling ass Larry today. He got a million and one things going on. So man, tell him about Sunchung. So Sunchung is a concept I opened up in May. Sunchung, I named after my grandmother. So my grandmother's Korean. She's from Korea. That's how she's Korean. She's Korean. Yeah, cause they're from Korea. Yeah. Yeah. Yeah, now my grandmother. So I named after Sunchung, and I like to do things, create concepts that's just not like, it's legacy. You know, like things that feel good. It's easy for me to get behind something and be passionate about it when it has some, it touches you in a certain way. You feel me? So when creating this concept, Sunchung, I wanted to create an Asian American spot. Only classic hip hop. Yeah. My grandmother, yeah. You know the cuisine and the culture. I love Korean food, $1,000. Never been in Korea, but I ain't gonna lie, my grandmother more black than she is Korean. She really is. She's like, like. See, that's some new on the shit. You could be black and have a Korean grandmother. You tell her she Korean. You tell her she Korean. Like, no, I'm black. So the 411 Asian lady. But like, she had all of the stores in the hoods. Like, you know, Carlton Street, Birdman, Lil Wayne, Soulja Slim, everybody should come by her store. Cause it was right at Carlton Street from Magnolia. So at one point, like, you know, she had a lot of spots uptown. So people, you know, were very familiar with her. Yeah. Yeah. So I created this concept after her and Asian American concept with, you know, only classic hip hop music being played. It's just something I just wanted to do different. You know, just offer different vibes. You know, I have the New Orleans cuisine, which is more of Asian American Monday, which is one of my restaurants I opened up last year. Now I have the Asian American, Sunchung. I have Morrow Steak opening up this year. I'm fucking with you, tell me about that. And I was gonna be some next level shit. Yeah. I got a Spicy Mango, which is a New Orleans Caribbean concept I'm opening on Frenchmen and, Frenchmen and Espionades. It's like, it's historic street. I'm at the forefront of it. You gotta see me before you go on this trip. You know what I mean? So I got that opening up in a few months. And you know, I've been looking out here in Atlanta, been looking at Houston. So, you know, we expanding, expanding hospitality portfolio. Okay. Yeah. That's hard, Larry, because you know what I mean? Like I said, it's been your spot, bro. You really know how to lay a motherfucking spot out. And your concepts is dope. You get a different crowd, get some nice ladies in there, bitch. And one thing I really dug about just, bro, your shit ain't dark. Yeah. You know what I'm saying? It's like, nigga, it's lit up. See, everything in Atlanta like a club now. Exactly. So that's what you mean, too. Got a DJ. When we tell you what happened during the pandemic, you know, it was making the heart, though you couldn't really operate as a club. But if you were a restaurant, had a restaurant license, you could operate as a club. So maybe that's where it come from. Like the club's the run. You know what I mean? The club's the run. Yeah, restaurant where the club makes, yeah. Amen. They're about like STK. You might need a trademark there, man. STK about that. Oh, nah, that's not nothing new. It's not nothing new. You Google a club's the run, stuff will pop up. Niggas out there. But it ain't a spike call to clubs. You can't hear yourself. No, at one point during the pandemic, you know, that's like a name I put in my notes and I was thinking about it. But, you know, a club's the run don't really, it don't really do it for me, you know? All right, man. They're doing it for someone. Someone is watching this and they're about to come out. I don't trust the club. I don't trust the club. You've been getting into the real estate game even more, right? Yep, yep, yep. So, well, I actually slowed up on buying real estate because I was focusing more like, at one point I was doing 10 different things and I realized that I can't get to where I'm going by spreading myself then. So, I was literally trying to do any and everything, anything that could make money. That's what I was doing. And I realized that, you know, that wasn't the recipe for success, you know? So, I really took a step back and I put my eyes on just growing my hospitality portfolio and I went from, you know, in 2021, I opened up Treehouse, which is a club in New Orleans you've been to. Yeah. That was three years after I opened up Morrow's, 2022, I opened up Monday. And I started to see the, I started to like, you know, love it more and more because I love dealing with people, being in the hospitality industry. I feel connected with people. Because soon as, like the first time I came to Treehouse, soon as, like, you know, you hit the street to go to the club, first shit I see is the 75 vert. Yeah. And I'll see all the cars and shit. I'm like, oh, okay, it's a pleasure. They got the old schools laid out. I don't know if that was just like that night, but it just so happened. When was the first time you came? I had been a time before with Chad when we went for a show, I think. And then we came that one night after our show with, and then all those people there when Nas was there that night. Okay, yeah. So I had, I've been twice. Okay. The first time was. You only been in New Orleans twice in your life? No, I'm saying I've been to the spot. Okay. Yeah. I've been in New Orleans probably forever, like a thousand times probably. I'm from Mississippi. So it ain't shit to just jump into the crowd. Yeah, that's right. You from the country. Yeah, you from the country for sure. Yeah, yeah. Mississippi country, not that Louisiana country y'all got. No, no, y'all country different. Y'all shit different. Somebody asked me if I wanted to open up a spot because it has some spots available in the city. I'm like, are you serious? Like I wasn't even, I ain't a lot. What you saying, man? I said, I didn't. I wouldn't, I wouldn't. You saw that? Ain't nobody trying to be in Mississippi. Man, you got a spot in Louisiana. Louisiana. New Orleans, New Orleans is no, like, listen. New Orleans is what the work man want, brothers. New Orleans is, listen. No, you're not about to sit here and try to convince us. New Orleans is a small spot. I'm in the Louisiana. We got a lot, like, because of our history, our culture, you know, musically, what Wayne, Birdman, Master P and everybody has, you know they set the tone for how people view New Orleans. Outside of New Orleans and Baton Rouge, all the rest of this shit is pretty much Mississippi. And that's cool. I'm from New Orleans. I ain't trippin' about everywhere else, but you know, shit, Baton Rouge is a country too, but they got, you know, LSU and guys from. What is New Orleans? What you mean, like, to me, what is New Orleans? No, I mean, that shit ain't country. New Orleans is country. I mean, we in the south, we at the bottom of the map. We got the Gulf of Mexico behind us, like, beneath us. So it's like, yeah, I'm from the country, but I think, you know, being from New Orleans, it's like, we want no country places. They got a lot of culture. Yeah, that's just where there's a lot of niggas down there, Larry. You can't name too many country places that, which I got David Bannon that came from Mississippi. Damn. And me, what the fuck? Me and the Smother Motherfuckers, Larry. You know, Bobby's fuckin' Mississippi. But that's cool to know. I was like, yo, I ain't got no culture. Yo, kill those, yo, Larry, what the fuck? We killed all of them. Oh, yo, if you niggas didn't move, we had them. Yeah, niggas had to move for sure. Shit. Nah, that's cool. I'll fuck with both places, all right. I need you by job. That's crazy. All the niggas from the South be like, nigga, you country too. It's the same shit, though. Mississippi and Louisiana. We country cousins, bro. Yeah. Yeah. What's up? At least it ain't Alabama. Right. That's all the same shit, Mississippi, Alabama, same thing. That's the same shit? Nah, it ain't. You would have to be from Mississippi or Alabama to know. But we always going to go back and forth. That's like in New Orleans. You tell somebody they from. Louisiana? Yeah, somebody like Louisiana. They be like, oh, I'm from New Orleans. Like you from Alexandria, nigga. And if somebody from outside New Orleans is like, people from New Orleans are like, nah, I'm from New Orleans. They think it's a whole separate place in Louisiana. Yeah. Only in the South, bro. But we wouldn't let nobody who's not from the South say this type of shit. Right. I mean, shit up North too, because, I mean, East Coast shit. You tell somebody they're rapping Brooklyn, Queens, Bronx, and all that stuff. They recognize shit hard. You can't tell somebody. You threw some events out the country yet? No, out the country. What you waiting on? Man, I don't know. It's a good question. It's time, Larry. At least some spring break shit. I don't get a twist. I thought about it and was trying to put some stuff together in Bahamas and stuff, but. No, that's just too typical, Larry. You big, big. I mean, I got to start somewhere. Do some shit in Russia, my nigga. Russia. What the fuck? Real, my nigga. You on a bigger level, man. You got a family over there, don't you? A career? I haven't met them. Let's do some shit in Korea, bro. Yeah, yeah. I'm going to Korea for the first time next year with my family. Yeah. What part? So, yeah. Yeah, yeah, yeah. You got to do some shit over there, Larry. I shouldn't let go of all your cousins. Fib. Hopefully I can find them. Oh, they know. My grandmother haven't talked to her family in 20 years. That ain't that long. That's the old three. Yeah, she ain't talked to me. We're around the old three for real. Like, it's been a long time, so. Now that is a little bit. We're going to take a trip out the next year and try to, you know, she going to look to reconnect with her family. That's hard. I'm going to take out the. Get out there, Larry. Yeah, we going next year, 100%. Baldan has Larry. What can they find you on social media or you one of them rich niggas going to be on there? Nah, not be on social media. I mean, shit. Social media has been a tool that helped me. Bro, let's go to Larry, man. You know some hoes. Let's see. I can't fool with y'all, man. Hey, that's the fuck you getting, bro? See it. I'll get one of the real story. Oh, no, you want to cameras go out, man. I'm still do you. You can't look at me. And Larry's been chilling, man. I know, bro. Larry, Larry, see nothing, Larry, do nothing, Larry. You must have the permission to get on here. Nah, man, I just, I'll be chilling. I don't, I'll be chilling. I got a girl, too. I'll be chilling, too. I ain't talking about that. Just kicking the willy-bow-bow, Larry. We just, you know, just not niggas be talking, Larry. We ain't on that. Yeah, nah, I'll get you chilling, though, man. There ain't really too much to do out there. All right. So what's next, bro? You coming, you definitely coming to Atlanta to jump some shit off there? Yeah, not 100% like so. My whole, right now, my hospitality group is growing. I have moral hospitality. I have over 300 employees. I have five locations. Now, what's the 85th self-collab that we doing? Shit, you tell me, man, let's put it together. All right. We could do something, man. Put a kitchen in this motherfucker. We could do something. Cluster rock. Yeah, cluster rock. You told me you're always going to get into the restaurant industry. Yeah, so just let me know. But yeah, so expanding my hospitality portfolio, that's like my main thing. Because eventually one day, well, I will one day be at the table discussing numbers if I want to sell it or not. Yeah, you're going to sell it. Yeah, nah, I mean, I just want the feeling. Yeah. I just wonder what it feels like. At least something to turn down. Yeah, yeah, that's it. I want the feeling just to say I've done it, I think. But like you said, legacy, man. I just built that legacy. Like I tell my mom, I want to create something for our family to stand on. Like me being the only man, I'm just really just out there to really create this legacy and just really just I want people to know that we was here, that we existed. Leave a great, give my daughter a great start. My nephew, my niece, just my family. So that's really one of the family first. Yeah, man, that's one of the things for me, man. I really want to be able to leave that legacy behind. But not just legacy. I want to be able to leave some bread behind, too. And just give my family a great start. And you know, you know, I ain't going to say that, but just give them a great start. Tell me your social media, man. So social media, Larry, underscore Marlboro. M-O-R-R-O-W on all platforms. So Larry, underscore Marlboro. Or you could Google me, one or the other. Google Larry Marlboro. It's going to be a white man selling houses in his cousin. We got a white man named Larry Murrow, man. I've been trying to buy the site. He got LarryMurrow.com. What's on it? I can't get it. I don't know. Just he's an author or something. He's an author or something. He sells shelves. Yeah, I don't even know. Larry, man, this is your first time stopping through here. But don't let it be the last. Nah, man, I'm glad I've been able to come up here and do this, man, because the watch up a long time. Is there anything that we didn't cover that you need to leave the people with anything that's coming up? You've got to get my boy Merch, too, now. Merch? Oh, yeah. Definitely need that. We got you, man. OK, OK, OK. See what they did. Got the hat for sure. Exactly. Yeah, yeah. You got the pullovers for sure, man. I cannot fit in no medium. I cannot fit in no medium. Well, I mean, we got you Larry, man. Nah, I was sure. And I appreciate it, but uh. I told you the pictures we had of you was old. Yeah. Fuck Larry Sides, please. We got you, bro. We got you. Next, I want to say, man, just growing, man. I really don't have, like, not one of those people that plan too far ahead. Yeah. I'll just figure it out. You know, like, my life, you know, I'll be figuring it out. Like, I don't even know, like, like, I booked my flights last minute. I do everything last minute, because it's just, like, I just go with money. Yeah, but after that, I do things that feel good. Like, like, if I decide I don't want to hop on a flight, I'm just not going to hop on it. If I decide, you know, I want to go to X, Y, Z tomorrow. You know, like, I just came from Europe for two weeks. And I booked that, like, two weeks before. This is two a nigga older than you, Larry. No, no, no. It cost me more money. I'm saying, though. No, what the hell am I saying, dude? I was here at what happened over there? See, I just brought my family, my daughter, my girl. Yeah, so. Don't waste it. Yeah, but it's not, for me, it's not really, like, I get it. Because I do waste a lot of money being last minute. But it's like, I do things that feel great to me. If I feel like I don't want to do something, then I'm just going to waste the money. Like, some flights aren't refundable. You know what I mean? You could book a delta now. Non-refundable or refundable, whatever. But it's just like, I like to do things that feel good. So when it comes to, like, planning far out, it's like, every day, it's new experiences, new information, just new situations, new tables I'm at. So, but primarily, it's like, you know, focusing on a hospitality company, expanding my portfolio, of course, buying real estate. Got some new pieces I'm buying. And, you know, just building, man. Taking care of my family. That's it. That's all I got. Real simple, man. I wish you much love and success and keep doing your thing, bro. I appreciate y'all, man. It's just cold to see a young nigga come through the game, man, and really just put his foot down and leave that imprint, man. All right. What's next for y'all? See, we're doing a movie next. That's what's up. We're doing a movie. We're working on some ideas right now, kicking a script back and forth, take over. Yeah. Got a few ventures that's going to be going on with some Amazons and some, you know, some few names in the entertainment industry, but we're working on some projects and some things for our app and our production company and just taking this shit to the whole another level. Yeah, it's crazy when I walk in. I had no idea it was like a production studio, so seeing that, like, you never know what goes on behind the scenes, so seeing that, I'm like, damn. I get it, because, you know, like looking at the bigger pitch, I see y'all got different sets and different things, y'all shooting different podcasts and shit. We just get on here and say, wow, shit, to keep them distracted. Right. But nah, y'all working though. I was like, you know, I didn't expect this. You know, I didn't know what to expect, but putting up here was like, damn, I know what I need to do, because, you know, I'm working on an office just to kind of house everything out of, just run everything out of. So it kind of gave me some great ideas to just like, you know, create that environment that everybody can just really just get to work in. You know what I mean? That's true. That's why we're looking forward to when you expand your empire to Atlanta, man. We definitely love the work with you. It's coming soon. As long as I get that location, it's over. We would definitely love to work with you on something, throw a dope ass event here. And you know, make, you know, do something, do some things that we can continue to do, you know, some quarterly events or something like that. We'd throw a dope ass party, cold ass dinner, win a ball, get old prom, something. See whatever, we'll see, let's do it. Homecoming, whatever. Homecoming? Let's do it. Black History Month? Yeah. All types of shit. We gotta come down to New Orleans for Mardi Gras or something, man. Most definitely. I ain't never been to a Mardi Gras, man. C'mon. For real? I wanna make a baby. I know that. Don't do it. You say what? I'm gonna make a baby. I ain't gonna make a baby. He like to make kids to commemorate shit. For fun. How many kids you got? That sound like you got like 20 kids. No, it ain't that much shit to celebrate. Six. Six? Hold it down. So there ain't that many? Yeah. That's a lot. How many you got? One. Okay. He was there six months ago. I need a better friend back there. I need a better friend back there. He did. I mean, he's getting his life on track now. I told you, he's a good dude. But yeah. So if you fuck with him, six people pulling up. Party of seven. Party of seven. This is only part one, bro. We're gonna bring you back and get the whole life story. Okay. And all of that and the highlights. Well, money back, anything you need to leave me with. I know y'all got a tour coming up. Yeah. A family business tour. Well, you got to say where it is. It's family business tour. They got to find it everywhere. Clayton English with myself. Pull up, you know what I'm saying? 85 or something. 38 or monster. Most definitely. Still rocking. Clecks. Bando, Bando, Bando. He don't talk that much. No, he don't. He don't. He just played, played. Played on vibes. He played on vibes. Hell yeah. Well, there you have it folks. I'm Carlos Miller. I was and I still am. That's money bag mafia. And that's my boy Larry Morrow. And we out of here. We'll see you later. 85 self-show, the coldest park head. See you soon. Thank you so much.