 When you spoke about powerful marketing strategies, if you have to give one key to success to the brands watching you, what would that be? I feel that for any brand to succeed, you have to know your customers and your consumers. Without knowing that, it's probably not your own in any case. Anything else that you do is a better feeling. It's always perhaps a better way of engaging with consumers, but due to knowing that your product is through your consumer and when it stands.