 You got to do this if you want to have an uncommon life and an uncommon business and scale. You got to do the opposite of what everybody else is doing. So when I was a kid I would go on vacation. I think this vacation is awesome and I'd be going at the same time as everybody else and I thought why don't I just live on vacation all the time. So when I graduated high school I moved out to snowboard full-time because it's my favorite thing in the world. When I was an adult I always try to be going the opposite way of rush hour traffic. I try to be going on vacation and everybody else is back at work. You can see them relaxing here in Cabo. I try to do the things that other people don't or aren't willing to do so that I can live life that other people aren't willing to have because if you do the things that other people do you're going to have the exact same thing to have. And if you look at the average person it's not something most of us aspire to. So you have to learn to relax and to be uncomfortable. To do things that don't fit in with other people and most people can't bear to not fit in and that's why they're never going to get extraordinary results. So learn to do the unconventional and the unconventional will find you.