 Let me ask you a quick question how many people today told you that you suck that your marketing is bad That your video was crappy that your offer is Priced too high that you're not trying to market the right way that your sales process is not good that you should give a bargain or any other form of criticism negative comments hating whatever it may be if you're not getting any of those It does not mean you're perfect. It actually means that you suck and here's why Whenever you take massive action in life, whenever you really go for it in terms of your sales your marketing Anything you're trying to make an impact you're gonna attract haters you're gonna attract people who have negative things to say who want to voice their negative opinion and most people I would assume 80% of the people on earth are inherently negative Critical very average thinking so if you're not getting Negative attention if you're not getting criticism and I'm not saying from your customers I'm saying from people who have not bought your product what that means is you're not getting enough attention Right now you're not making the right moves to actually make things happen in the company that I work with We make an excess of ten thousand dollars a day in revenue and what we do is we market hard and every day I have an indicator how many complaints how many people Complain today talked said this is not okay Criticized this hated that and if the number is zero what we do is we hit the list again and again And we would do more videos and we send more offers because if I didn't get any negative attention What that means is I did not get enough attention because again for every positive person There's usually about five negative people so if you're not getting criticism You're not even getting enough attention to attract the right people so Start as a matter of a rule in your company in your business Actually counting how many people criticized you today? How many people hate it on you? How many people just wanted to make you stop working just wanted to put you down and if the number is zero or low It's not good. It's not good at all What it means is you have not taken and taken enough action to actually produce an impact Because remember if you double the number of haters you also double or triple the number of admirers So hate always comes before the good attention hate always comes before you get the sales And if you're not getting any hate again, you're not truly on the edge of your potential so Right now start counting make a number and count every single day How many people criticized me? How many people hated on me? How many people had something negative to say about what I'm doing and if that number is zero? You need to increase the amount of actions that you're already doing if you send one email a day Start sending two emails a day and then three and then four and keep moving keep taking action Until you start seeing the hate because what will happen if you can persevere if you can sustain the hate is Suddenly you're gonna get admiration and you're gonna get a lot more sales and I want to close this with one really cool example is We made a viral video and in the video the owner of the company is dressed as if he's being Captured by Isis. It's a very provocative video and it got a lot of people really pissed off And what happened was this video got to about six hundred thousand views We spent about eight thousand dollars just to promote it and we got so much hate about a thousand Negative comments from people even our own community the the customers that we already have we're like this is bad Take it down. It's not good. And of course some people admired it Some people were really happy about it what happened this month when we did that when we did that video is We got more than a million views in total more than a million reach of people that we touched using this video the amount of comments shares discussions engagements about our company increased ten times and the amount of hate and the amount of sales also increased but With all the hate with all the negative comments how many customers did we end up losing the answer is zero We did not lose a single customer from that ordeal So remember you have you got to have a thick skin and you got to remember if you're not getting hate You're not moving forward so start counting the hate and creating it and use it as your best indicator For your marketing if it's effective or if it's just barely grazing the skin. This is me Robbie Frank I thank you for watching the video Please like and subscribe if you loved the video and also check out my book evolution of a maniac on sale Which details my life story and the biggest epiphanies that I've reached in my life Thanks watching and I'll see you in the next video