 ownership and control of mass media about ownership and control of mass media Marxist and florist have expressed their views because Marxist think that mass media serves the elite while florist have the opinion that media is a powerful mean of communication different they have the power to present different views regarding the society and the events happening in the society because Marx was a social scientist and he has a very deep link with the social evolution and the social and the surroundings and the environment so he has presented his own perspective that media is a very important voice which can represent the nature of the events in the society and which can influence the perspective regarding the society abroad so we can say that with the invention and with the involvement of technology in the field of communication the things are getting change now to honor the mass media it is getting a great privilege profession specifically and those those have the business regarding the media channels they are getting much more importance and they are getting an important role in the society and even in the political system so we can say that the media owners their importance is increasing due to the school of thought that Marxist have their own perspective and the florist they say that the owners and managers are not free to follow their personal rams and preferences of a ruling class the florist have the opinion that it is not possible that the owners talk about their own will or present the same perspective that they think is right they will have to keep in mind all those situations and that context in which they have to operate but if we look at the 21st century in the world ownership and control of mass media is the most important role of who is the first time that the socialist world was the communist world to them the media was owned by the state and the state's elite was its guidelines then we saw a time when the whole world has resources who have finances they dictate their policy guidelines through media we use media and access the minds of people through media then we have also seen in the world that in some countries where there are authoritarian systems there are state owned media channels that state's policy guidelines are communicated to people with the help of media so these are varieties and different perspectives ownership through which people get information and people's public opinion is mobilized as the ownership changes the priority list also changes and sometimes where in the media for the proper responsible policy guidelines are not available where people are more confused they see where people who are sent through media information are so confused that people can't understand the actual policy so we can say that the ownership and control of mass media it is a very interesting point as well as a debate nowadays in the world and there must be there must be a clear cut policy guidelines by every state by every political system that who can be the in charge of the media policies whether those have the private channels who will guide and who will supervise their sources of information and their nature of information so it is quite interesting debate nowadays in the field of communication