 So we're here at the free-scale booth and who are you? Also, I'm Fred Rivard from the CEO of IS2T. We provide free-scale platforms in micro-AJ. It's like an Android platform, but for small kinesis devices. So you do an app store for Cortex-M devices. Exactly. So people now can design applications, then load the application on their device. Let's see it. Let's check it out. This is an app store for Cortex-M. So we had the free-scale booth, so which processors are running here? It's K70. K70 here. It's a Cortex-M4. And what is this one? This one is Cortex-M0 Plus. M0 Plus, and you have an app store for it? We have an app store and an application running on it. So are there different apps for M0 Plus and M4? It can be the same apps if the device allows you to download the code with enough memory. Can we see how it looks? So right now, what is going on on the M0 Plus? It will create a notification when the light of your hand is on. So the Cortex-M0 Plus is a smart display. So it receives notifications from the Cortex-M4, which is here, through a Bluetooth. The Cortex-M4 can control the light here, thanks to this Z-Web communication. So I can turn on and off the LED and you get a notification of the light. I'm going to put the app here. Imagine you plug a new device to your home, you just plug a new device, it will download the new application from the store directly for your home controller. So how can all these different devices just work? Is this just going to work or are there going to be lots of adaptations needed? No, it's just going to work. The Java application is pure Java and the platform is specific to the hardware. That means IH2T provides the Java platform for all the free-scale Cortex-M devices and the Java application just works on any of it. And this app store is available? Since when? So the app store is available on the web.com on the web and you just have to log in and then to drop your application. But since when? Is this available? So currently it's a sunrise period and it will be available in June. In June it will be mass deployment? Exactly. And potentially supporting millions or billions of devices? Billions of applications and millions of devices. Cool, so I heard you were doing something previously with Eclipse. Yes, so I was working for IBM. I used to design the Java compiler for IBM. So I was one of the main guys that designed Eclipse. Designed Eclipse? Eclipse. The very first component at the heart of Eclipse is the Java compiler. A lot of people are using that, right? Are you using that? Yeah. So how many people use this? Roughly nine million people. And everybody who makes Android applications? They use Eclipse. They use my code. That's cool. So I asked 2T, when did you start the company? We started the company in 2010 with the fundraising. And we already spend, we are now 30 people. And we have partnership with a lot of silicon vendors. And we currently cover half of the market of macro and controllers and macro processors. So when did the idea come to make an app store for microcontrollers like this? In fact, when it looks... It's something that comes from the IT market, in fact, and the smartphone industry. To reduce the cost of an application on a device, you have to have a platform. So just like the idea came from Android, and we just copied the Android we reduce the size of the platform. Our platform weighs only 30K. 30 kilobytes for the whole platform? For the whole platform. So it means that every device now can have its platform. So it can be put on the market very fast. Because the cost to put the software is very low. Roughly you divide by three the time to put the device on the market. But there's many different devices. Some have one feature, the other one has another feature. Is it possible to identify which one does what? This one has Ethernet ports and maybe a bunch of other stuff that maybe another device does not have. Are you able to differentiate and say this is supported, this is not supported? Yes, exactly. We have the notion of API. If a device provides you an API, then your application is compatible. Cool. So imagine you want to send data, whatever the channel is. In general, if it can be Wi-Fi, Z-Web, Ethernet, Bluetooth, if the API allows you to send bytes, your application will be allowed to send bytes or receive bytes, whatever the channel is. So this is one of the first times you show it? Recent? Yes. So what is the response? What do people say? We have a very good traction, specifically on the consumer, industrial and wearable devices. What's the business model? Is it going to be free, open source? The WADAP marketplace will be free for a period of time, at least three or four years. And our business model is based on, we sell an IP, intellectual property. The small engine is within every device. Nice. So how does it look? You have some stuff? It's inside. You control it in there? It's inside, yeah. So this is an embedded world with an embedded app store system. Exactly. Right here. And what's next in the future? Massive deployment. Massive deployment, making it work everywhere. That's the next step. That's the next step. And currently we are signing most of the big guys of the industry. We have at least 10 partners, the embedded area, silicon vendors, hardware makers. So they should just contact you and more should sign up after they watch this video. And we go with the customers, with them, to the customers. So we have a huge contact. How many apps do you think they'll be? Is it easy to make an app for it? Yes. Just like you do an app for Android now. Is it easier than Android or the same? The same. All right. So this is it. So looking forward to the app store for the Cortex and for MZero Plus.