 Target Market The Target Market is a group of customers within a business's serviceable available market that the business has decided to aim its marketing efforts towards. Target Markets consists of consumers who exhibit similar characteristics such as age, location, income, and lifestyle and are considered most likely to buy a business's product or service. Primary Target Markets are those market segments to which marketing efforts are primarily directed, while secondary markets are smaller or less vital to a product's success. Overview, it is important for a business to identify and select the target market so it can direct its marketing efforts to that group of customers and better satisfy their needs and wants. This enables the business to use its marketing resources more efficiently, resulting in more cost and time-efficient marketing efforts. It allows for better understanding of customers and therefore enables the creation of promotional materials that are more relevant to customer needs. Also, Targeting makes it possible to collect more precise data about customer needs and behaviors and then analyze that information over time in order to refine market strategies effectively. Target Markets are also known as Target Consumers are certain clusters of consumers with similar or the same needs that most businesses target their marketing efforts in order to sell their products and services.