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What are owned, earned, and paid media?

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Published on Mar 25, 2015

Messages that customers receive about your company come from many places, each of which can be categorized as owned, earned or paid media. Chris Wirthwein, CEO of 5MetaCom, explains each of these marketing terms, highlighting the different costs, expectations and levels of control that each form offers a company.
Find out more about how owned, earned and paid media can fit into your B2B company’s brand messaging by reading The People Powered Brand: A Blueprint for B2B Brand and Culture Transformation, written by 5MetaCom CEO Chris Wirthwein and 5MetaCom Senior VP of Global Marketing and Branding Strategy Joe Bannon.

Visit 5MetaCom: www.5MetaCom.com

Find out more about The People Powered Brand: www.PeoplePoweredBrand.com

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