 someone asked me what is authentic marketing and I want to share that with you very briefly in this video. Authentic marketing is basically doing marketing where you aren't using exaggeration or hype because you know that by doing marketing in a way that's not totally honest your audience is going to sense that over time and it's gonna be harder and harder to build a fan base that is true that actually is loyal to you that trusts you and the other reason very importantly is that it's not authentic to you your heart doesn't feel right when you do marketing where you know that you aren't being honest or you're pretending to be someone or something you're not so what does that really mean practically I'll break down marketing into two simple actions there's creating content consistently and then they're selling your product services and authentic content marketing is basically creating making videos or writing blog posts or recording podcasts where you are telling stories that are true for you in your life stories of growth of discovery of exploration where you overcame something or you learned something that was important and related to your business it's also about discovering new things if you discover new tools exercises ideas quotes stories that are helpful to you or to your clients share that as well so you're basically doing content that is genuinely exciting and helpful the genuine exciting to yourself and that you believe is going to be helpful to to your ideal readers or viewers so that's authentic content marketing and then authentic selling is then as you first of all you are building your audience through authentic content marketing people discover your messages through social media or through word-of-mouth or through online advertising and then they start to follow you and your building trust that's well-earned because you are you are authentically sharing things that are real for you and that are helpful for you and then authentic selling is then letting the your audience know about your products and services and it's doing it authentically meaning yours you're being honest about what kinds of people are going to be most benefiting from that product or service and what most buyers can expect to experience when they when they try that product or service so I hope this is helpful as a really quick overview my name is George cow and I love talking about authentic business and authentic marketing so feel free to check out my other videos or add your comments or questions below this one I'll see you in the next video