 SiliconANGLE.com and Wikibon's flagship telecast to Cube. We go out to the events, extract a signal from the noise. I'm John Furrier, I'm joined by my co-host. I'm Dave Vellante of wikibon.org, and we're here with a special guest, Gina Blaber of O'Reilly Media. Gina, thanks very much. Thank you, good to be here. Appreciate you coming back on theCUBE. Welcome back. Thank you. So we were talking off camera about the amazing growth of the Stratocon and plus the Dupworld, just it's really been phenomenal. We were here in the early days and it was a fun little gathering and now it's really getting amazingly real. Well, it's grown huge, just even comparing last year's numbers to this year's. I mean, it's just really taken off and you can see that that's a lot of, a lot of that is there's the awareness of big data these days in business and in organizations and government, but also New York is such a happening place for data. I mean, this is, you know, Bloomberg is all about data. So it's perfect. And beyond the numbers, the substance of the conversation is changing too. You're hearing just a lot more real world examples and practical examples as opposed to science projects, don't you think? Yeah, well, we had Mike Flowers today from the city and he was talking about some very practical ways that the city is literally using data in a whole bunch of ways to save lives. You have to prioritize where the fire people should go and that's an amazing story, so. So talk about more about the vision that you guys have for this event. You're really expanding, you just did StrataRx, I mean, it's really becoming a much more substantial worldwide and the roles of people that are tending or expanding as well. Right, well, we just did a Strata event in London, which was our first one a couple of weeks ago. Then we did a StrataRx event last week in San Francisco and that was a really interesting one. That was our first Strata event focused on the healthcare space and we didn't know what to expect, it was our first event and it was really impressive. The, it was just a wide range of people, some from the medical industry, some from the technology space, some from the quantified self space, some from sort of a lot of the areas where those places intersect and just a huge amount of excitement about the ways that data can transform the healthcare space. That's a very sort of, I want to say stodgy industry in a lot of ways, but there's a huge amount of game changing stuff that's happening from within and outside of the healthcare industry. Yeah, well historically they've not been big adopters of information technology. They certainly spent a lot of money on medical devices but not IT and now we're seeing examples. I know I read several coming out of the Rx conference where it's not only cutting costs but it's saving lives. Yes, and that's what they're most interested in. Gene, I know you're really busy and we really appreciate you coming on theCUBE, so thanks for coming on, but I want to ask a couple of questions real quick before we break in our next segment is, O'Reilly's an integrated media company that works on stuff that matters. That's what Maureen and I talk about. I don't know if that's the official slogan but that's what she said and we like it. SiliconANGLE has that same mindset of free content and creating awareness. So I want to get your perspective of the crowdsourcing movement because free information creates more community. Talk about the O'Reilly philosophy because you guys run such a big event. Strata was a bold move, it was a first of its kind but in the O'Reilly mindset it was kind of pioneering new ground. It was kind of business and big data and you got now more verticals. What's the vision of Strata going forward and O'Reilly's perspective around that? You know, a lot of the vision has to do with what we do which is listening to the alpha geeks. So we're talking constantly to people who are probably not very well known, even in many ways in these conferences because we're talking to people who are doing cutting edge stuff. A lot of them are doing little startups or they're in somebody's basement or they're buried in some large company and nobody knows really what they're doing. So we're talking to those people and they're not all guys and we're looking for the faint signals about what's really important that's happening in the world of Strata around data. And we basically do books and conferences that are not about, well gee, where do we think we're going to make the most money but where do we think there's something that's actually going to be game changing? So with RX around healthcare, where are we going to make a big difference? Tim always says, I'm a trend spotter and that's cool but you guys have some cool hands-on stuff. You've got the data sensing thing here. Talk about some of the hands-on things that O'Reilly does. A lot of people might not know about it. You have good intimate events but you're also doing a lot of geeky, the maker fair kind of concepts. You guys are tinkering as well. You're playing around. This data sensing thing is really bizarre and fun and good. And we don't know how it's going to turn out. So it could be a flop or we could come up with some interesting data that people will find useful here at the conference and also outside. Oh, we're doing the startup showcase. We did that last night. So that's a bunch of people, startups demoing their stuff. We've got Ignite, which of course happened on Monday night. I mean, we're trying to find ways at the conference and outside for people in different parts of the community to get their voice heard. So some of it's actually presenting at conference but there are a lot of other formats as well. And you said community. That's the key word. Understanding the community and feeding the community. A lot of different things now. It's not just a physical event. It's a lot of other elements. So one thing that we did related to that, we're part of an event that's happening this year with this week called New York City Data Week. So we collaborated with the city of New York, specifically with the department of information, technology and telecommunications known as DOIT to put on this thing called New York City Data Week. And we actually got a proclamation from the mayor's office declaring this to be data week in New York. So there are some 40 or so events that are happening in and around New York. Some of them are happening here at the hotel but a lot of them are happening in different offices and at meetups that are basically celebrating data in various organizations and gatherings. So we're hoping to do that next year as well. Well thanks for having us here at theCUBE. We love broadcasting your events. They're authoritative. It's great rich content. You guys do a fantastic job. We love Maureen and we hope to have Tim on. But I think Tim might come on. We got to get him in here tomorrow. Got to get Maureen's rolling her eyes. Tim will see the lights and he'll come in. We're going to get Tim. I'm going to see him. We'll wrestle him in. O'Reilly Media, great firm, integrated media company working on things that matter. If you know him, they're great. Thanks for having us. Appreciate it. We'll be right back with our next guest after this short break. Thanks very much.