 Welcome back, welcome back from lunch. I don't know about you, but I'm a little sleepy because my tum-tum's all full of warm food. So I hope you got some coffee because we have a great talk up next for you all. The next talk is Roberto Francisco. He founded the online store Barbudos PT in 2015 and today he's gonna talk about how he uses WooCommerce to damage, yeah, he's gonna demonstrate how he uses WooCommerce to drive success in his online shop. He's also been a member of the WordPress community for like 15 years. So please give a warm welcome to Roberto. Yeah, come up. So, the view here is a little bit more intimidating, I don't know if you know. I'm here today to talk a little bit about a common logic that I have today for eight years. I wanted to start by thanking the invitation. It was really unexpected. And I hope I can bring you some content here and that it will be better in some way, even if it's a little bit clean, your perception of the side of who has a business, okay? Usually you present the codes well at the end, but I liked so much this one that I decided to put it right at the beginning. Because WordPress doesn't just serve for blogs, it doesn't just serve for institutional sites. WordPress serves for stores, with obviously some add-ons, and for many other solutions, a thousand solutions. I met WordPress back in 2006, 2007, WooCommerce right away, and since then, even looking at other solutions on the side, I don't feel like moving. For me, as a owner of an online business, there are two things that are important. One, optimizing my time, delegating or automating, and another, the flexibility of adaptation. And that's why I have a question for you. Does your store work for you or this one that you work for? For me, this question is very important, because most of the business owners I know live off the income's daily tasks. And for me, it made sense, right at the first, second year of the store, because it doesn't make sense to depend on me. The store must continue to work and it must continue to operate without the manager having to worry about it, having to worry about the basics of the basics. And why does this happen? You need to factor, you need to prepare the order, you need to send and dictate to this party, send all the information to the customer in relation to the send, where the order is, and all that information. And I can share with Vosco that in the first year of the store, I took two weeks before Christmas, and in that Christmas I took these two weeks basically to send requests and to attend customers. For me, it doesn't make any sense. In any case, there is a solution for that. This number here is the percentage of a year that I need to operate the store online. We're talking about two days a year in terms of operation, which is what makes sense in my view. We just need, in this case, all the operation is automated, we just need to keep that touch and solve some punctuality outside of an operation that has already been done. I have a way of thinking all this process, that is, of automating all the processes in e-commerce, in which I verify all the tasks I do a day or a week in relation to the store online, and then I do the deconstruction so that I can earn more time or by delegating or optimizing this process and that I can also, in addition to gaining more time to promote the business and go in search of new suppliers or other things that we always need to promote, we can also gain some more time for our family. Who is here? I've already made a purchase on Amazon. Nobody? Good. It's great, isn't it? Sometimes it happens one thing or another, but most of the time it's an excellent experience. Back then I started thinking how I, in e-commerce, would be able to give an experience in Amazon. We're talking about 2016, 2017. And my conclusion was, I'm just one, I don't have a team like Amazon, so I'm going to have to arrange a way of doing it. And the way was to automate processes. The store works, let's say, 98% by itself, this is a result of an automation process throughout all these years. And always with focus on improving the customer's experience. How good is the customer to receive the notification of the real-estate order, not the demand not being in an online store, in processing and when I give a contract, I already have the order at home. That is, there wasn't a tracking information process here, there wasn't a social information process behind the order, there wasn't an incident in the delivery. And how good is it, also, on the side of the store, to have this process all mapped and automated, in which a change of state allows you to exploit processes in just two seconds. How good is the customer to have all the information and to see a continuous communication until the delivery is in order, so that this greatly reduces the customer support consumption, and that it allows me to focus on improving the business. This is all possible and much more and the goal is always to improve the customer's experience, which is why, in a certain way, Amazon, good or bad, in other countries, ends up bringing, which is a sales experience, a commercial transaction experience, much more interesting for the final customer. This is an investment that allows me, that this all happens with the two-day sales invested in the online store operation. I will share with you a list of some interesting automations that I think that I consider to be applied in e-commerce, we are talking about communication, fa-traction, the status of the communication increments, all before the customer even wants to ask, if they are in real time, the automatic delivery, here we are talking about no maintenance, the customer does not need to contact us, we are, we send all the information to the customer and he can treat it directly to the translator, the price and product updates, for example, in a store with 1500 products, update, apply 10% directly to a store, maybe a little more complex to do by hand, so, all this process is easily replicated in 5 minutes. Communication of increments to 3PL, in this case, because you do not know what 3PL is, it is a weapon that deals with all your increments, only you need to communicate the increments and all the process there in front of you is part of their work, social networks, for example, there is an automation that is quite interesting, that I have already tested, which is we receive feedback in our stores, and this feedback, as it is obvious, is important for those who go to our store to perceive if the product is good, if it is not good, if the other people are satisfied or not, but it is also interesting for us to publish the social networks, and it is easily easy to set up an automation, in short, this feedback is placed inside an image, already defined as a template and goes directly to the social networks, that is, we have a whole process here, a whole process of mapping and automation, and it is not necessary for our intervention. Planting home trees, those who buy in the store, know that there is a tree that is planted a little less than what it leaves, and this tree has the name associated with the client, and this all with automation, obviously I will not leave the house with this soil on the back and I will not pin it, I will plant a tree, and all the repetitive tasks and tasks that exist in e-commerce, in a company, etc. In a simple and summarized way, these are three functions that I use today to automate most of the online store. We have talked about AutomateW, which allows us to change e-commerce's standard communications by much richer communications in information. I can send, for example, calculate in background what will be the delivery time of e-commerce, estimate, and send that information to the client. I can use the spaces that e-commerce passes into the store and then out of the store to inform the client what is the state. Who orders is in distribution, who orders has an incidence, who orders is in delivery and from there start a loop of request, feedback of what the client bought. Webbooks and REST API do e-commerce allow us, in addition to receiving external information, to send information to the outside, allow us to automate several processes, that is, if the state changes a command, for example, to export a process in another software. It is very easy to do that with e-books. Here, this plugin brings a very big advantage to e-commerce because e-commerce has states very close to defined. And for me, it didn't make sense how we sell in Portugal to have only those states. I can say that maybe my store has three times more states than e-commerce has. Because I want to give this information to the client throughout the process. Whether the incidence, for example, is a state within the store that exports all the information necessary to the client and this plugin allows us to do that. Make.com is more or less where almost all the magic happens because it is where I centralize all these or most of these automations communicating with external APIs in addition to e-commerce, in addition to all the software that we contribute within e-commerce. That's why we forgive programmers but I am a business with a KB imagination and I am not a programmer so I have to change other solutions to reach my goal. I'm going to share with you two examples of automations that took us a huge load of work. I know people who send SMS to all customers. Two, three, four ask to pay again or to pay because I forgot to tell the customer to go on the road and turn on the tracking and for me this was one of the things that made me click on this automation of processes. There are many stores today that communicate through SMS but it's not a communication that I think is effective because most of the time they communicate just by motion. The SMS is used to communicate the state in command for example but it's also used to ask for feedback to interact with the customer I will show you the interactions here too. The opening rate is much higher than any other means of communication and I think it's worth testing. As you can see here there are some interactions through SMS there are customers who respond almost directly to the customer and they are not able to communicate there are customers who respond almost to all SMS with obligation others interact others thank you and it's also a way to start communicating with the customer and listening to the customer so try to do this kind of automation in which they communicate with the customer on other routes apparently you have WhatsApp, Telegram smoke signals one of your days if you have one. Here is another example that makes me a little confused which is there are online stores where I buy that end up with your relationship with the customer at the moment the customer pays this is completely wrong for me for me the effective relationship starts with the customer when the order arrives which is when I start having an effective connection with the customer because even there if the customer is buying for the first time maybe he is even suspicious of his product or not and that's where I can start to understand what is wrong and what can I improve what is what can I help the customer understand the product for example asking for feedback everything goes well if you liked the product and create a feedback loop here that is to start sending periodic messages asking for feedback understanding all the mechanics and improve the process from there in 2011 I saw a movie and I think it was a bit traumatized the movie is called Simetime and basically it shows us how much time is scarce how much money can be used to exchange and what we should earn the time in a more efficient way in reality we all have the same 24 hours it only depends on us and what will differentiate us is how we apply these 24 hours and I prefer for example invest 10 hours to make an automation that will pop up an hour per day in 365 days and I will earn a lot more time for other projects or for the project that we are here to talk about and also for my family that's why I analyze your processes that is relatively simple to do they realize what they can automate or not and they will see that they will be surprised with what they do every day before finishing I wanted to thank and I wanted to show here that this community WordPress and all that only happens because there are a lot of people to contribute for free, their time their knowledge and I think it is also important to try to return to the community I will give you an example that happened to me I needed to develop a plugin specifically for a company we had at the time in the store and I went to look for a programmer who is here in this room and at the end the programmer said look, don't you want to use the plugin in the community? we made our agreement the plugin was available on WordPress.org for free and for me this is a way as my business does not depend on this plugin I am not selling the plugin for me it was an excellent way to be able to return to the community and I think we had here the day of contribution all the people, or many people who were here to contribute I think this is another way to do it I think it is very important that they do it because there is no free service sometimes we think so, but no because someone had to work someone had to put sweat in this project so that we had an engine a huge heart that would power our projects and we are talking about e-commerce as we were talking about the type of project and that's it if you want to load the presentation then go ahead as it is normal in the case of forerunners it is not worth going to the site because it is not possible but you can find me on LinkedIn with ease if you are willing, we always exchange a ball and that's what I have to show you thank you very much Roberto we have time for just one question just one question, we have time one question oh wow, good yes, I speak one question one question, I come to you, I have a microphone one question Roberto, hello thank you for the presentation would you like to know what is the store and what is the plugin now? the plugin the plugin was developed the plugin to integrate low-key which at the time was a competitor of DPD Pickup which are picking points and that there was no way to go to the store online to select the pick point so it was developed this plugin shows the map shows the closest localizations of the customer's life and the customer can select and it also follows following the time to go while the store no longer works with low-key it doesn't matter and so it was its development the store is called barbuj.pt barbuj.pt okay thank you so much a big thank you to you Roberto we have a gift for you to thank you for your contribution I don't have it physically with me but I will find you and make sure that you can take it home with you thank you everyone