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The IBEW 2011 Opening Ceremony

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Published on Mar 1, 2012

Situation
In September 2011, the IBEW 38th Annual International Convention, Brotherhood Beyond Borders, was held at the Vancouver Convention Centre in the heart of Vancouver, Canada. IBEW wanted to kick off the Vancouver Convention with an uplifting message, highlighting IBEWs ever present solidarity and support to the members through both the good and the bad times. Freeman utilized its full suite of international services to create this seamless and allencompassing experience for IBEW.

Challenge Objective
Create a fresh, innovative, and completely immersive opening ceremony to inspire pride within the IBEW members without repeating previous ideas from past IBEW conventions.

Solution
By employing advanced, state of the art video technology, Freeman AV was able to deliver a powerful and immersive experience for IBEWs audience; three entire walls of the immense general assembly room were transformed into a stunning, panoramic video palette that projected massive images of IBEW members delivering their moving stories and experiences with the union.

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