 In the previous lesson you finally went live with your store and now the domain is up and running and anyone can go inside and start purchasing the products that you have in your store. The only problem is who knows about your store. This is what we have this lesson for an introduction to e-commerce marketing where you will learn how to get your store in front of the right audience so that they will be able to go inside your store see what you have and start purchasing the products so that you can finally start making your profits. So what marketing methods do we have available and which ones can be done while on a budget so that we can learn marketing and also succeed while we're at it. Now I'm going to be talking about a few methods you can go ahead and do whatever you want but my recommendation at the end of the day is to start with Facebook ads but before we get to that let's get familiar with some of the best techniques that are used today for marketing because knowledge is power and you might use one of these techniques in the future. So the first marketing technique is using influencer marketing platforms to find and reach influencers that will give a shout out to your product or to your store the same influencers who have tens of thousands to millions of followers and this is one way to get your target audience to your website and you also have a blog with the 10 best influencer marketing platforms that we have available on the internet today you can find the link to the blog in the resources PDF that you have for this course and there once again you will learn about the best influencer marketing platforms which are websites databases that hold a whole bunch of influencers you can go over all of the influencer marketing platforms that have the databases of influencers inside and with this blog you will also learn how to reach out to them what to look for when you're reaching out to them to make sure that you're connecting with the right influencers so that they can give a proper shout out to your product and get tons of traffic to your store this way. So influence marketing platforms is the first marketing technique that you can use to bring traffic to your store and it's one of the newest freshest and most used methods today for marketing in the now and in demand era. Now the second marketing method to bring traffic to your website and this is an organic method which means it doesn't cost you any money to run this marketing technique and this is done by going and creating a Facebook group for the niche that you are running now you are going to create a page anyway to run your Facebook ads and it's also really smart because it's an organic way to bring traffic to your store let's take this group for example for the love of dogs so it's a dog niche like the website that I created and as you can see they already have more than 50,000 likes more than 60,000 followers and the only thing that they're doing is creating a post every now and then about dogs some funny pictures maybe a small article a funny sentence and as you can see people are just engaging with these posts they're interacting with it because they're dog lovers and this is a good example of something that you need to do with your niche and people will go inside and start interacting with your posts the same people that feel like they have an emotional connection with the community that you are building and once again it's an organic method it doesn't cost any money to have a Facebook page and create posts on it the third marketing technique that I want to talk to you guys about is simply by having an Instagram account and if you have a Facebook account you already have an Instagram account if you don't you can simply create one and then simply make posts about your niche people will get to that post organically and interact with it if they have an emotional connection with what you have to offer so different from having a Facebook page where you are creating a page and then posting inside that page on Instagram you can simply make regular posts without creating any pages and get traffic to your store that way now the last marketing technique that I want to talk to you guys about is using email marketing email marketing is one of the most oldest methods that are still used today for marketing why because it simply works once you have an email database and if you remember on the bottom of your site you have a subscription box where people can simply enter their email address so once you have a database of about 200 to 300 emails you can go ahead and start running email campaigns on your Shopify dashboard simply by clicking on marketing and creating your first campaign for email marketing and this is another organic method meaning you don't have to pay anyone to enter their email address and once you have that email database list which didn't cost you any money to generate all you have to do is start sending them emails on special promotions and special discounts that you have going on it takes time to build an email database list but it's a very very good goal for the long term success of your store by marketing and not paying any money for that so email marketing is the last method I want to talk about before we go on and talk about Facebook ads now Facebook ads is one of the best ways to market your store today because you can simply get your website in front of a large customer base with a relevant audience even if you're on a budget I'm going to teach you step by step how to create a Facebook ad how to create videos for your ads and how to market to the right audience and this way you will learn that you don't have to be a marketing expert and you don't have to have so much money in your pocket to be able to succeed once again take a deep breath do not be intimidated it's as user friendly as I am see you in the next lesson