 Hello, everyone. Thank you for joining us today. We're going to give just a few minutes for others to jump on to the webinar. So we're excited to have everybody here to learn how to build a sustainable fundraising strategy. So thank you for joining. And while we have just another minute or so, does somebody mind jumping into the chat to let me know that you can hear me and that you can also see the, our main screen or title page. Okay, great. Perfect. Thank you so much, Lynn and Beth and Jessica. Thank you for that. Appreciate it. It's always what you want to hear when you're first starting out for a webinar. So we'll give it just another, another minute or so. And while we're, we're waiting for the rest to join. Just something to point out when it'll come up again, I'm sure, as the questions come in, but we are going to be sending this or emailing out the recording of this and the slide deck to anyone who's registered. So if you need to jump off a few minutes early, not a problem. You'll receive the full recording, you know, in your email, it'll take maybe just a couple of days. And also that means, you know, if you need to jump off early, go ahead and post a question in the chat or in the question and answer box of the zoom column, we can go over those questions. And if you're not here, you'll have that in the, the recording. So we'll give it just another minute or so. And then we'll get started. And again, I'm just excited to have all of you here today. And thanks for, thanks for jumping on. So let's go ahead and we'll, we'll get started. So welcome to our webinar, how to build a sustainable fundraising strategy. My name is Ashley Capulitas, I'm the community development specialist here at Mighty Cause. And today, we're going to look at why do you need a strategy. What do you need and when, who are your donors and how to curate your messages and your fundraising opportunities to make the most of your efforts. We're going to look at who are your fundraisers, and then when do you do what. So all of this will kind of come together to build out your strategy. And of course, at the end, we'll have that question and answer time. So I won't be answering questions during the webinar, but you're welcome to add questions to the chat box or to the Q&A box. And we'll be sure to take a look at those. Before we dive in too much, just a little bit about Mighty Cause, we've been serving medium to small nonprofits and a number of large nonprofits. Since 2006 were designed specifically for nonprofits and we offer everything that you'll need for year round fundraising. So now that you know a little bit about who we are, let's move on to building a fund, a sustainable fundraising strategy. First, why do we need a strategy. A strategy focuses our attention on the big fundraising picture. And as you all know, this is not a sprint, it's long term work. So a strategy will make your fundraising more efficient. It's easier. It becomes easy to chase after new fundraising ideas and never really get around to building a routine within your organization's programs and mission, and a strategy is going to help with that. And perhaps one of the greatest outcomes of having a strategy is keeping your team on the same page. So this makes it easy to set goals and to manage those expectations. And a strategy also enables you to measure your success. As the fiscal year progresses, you can see how you're measuring up to your goals. So what do you need and when that's our first question. And the first thing that you're going to learn is your budget. So your budget needs to include all of your bills and everything required for funding, but you also want to make sure that you include funds for building out your dream initiatives. It's important to view your organization's next steps as a central portions of your current budget. So take time to work with all of your departments and hear everyone's thoughts here what they need. Some things you'll say no to some requests, those will end up on the B list, but other requests will be prioritized, and your fundraising success throughout the year will determine what secondary goals can be met. So understanding when you need what resources is just as important as knowing the total dollar amount that you'll need. The initiative and invoice has a due date. So what do you need in order to provide your service to your community each quarter, each month, etc. You can think of these as timeframe, think of these timeframes as destinations on a roadmap. And again, collaborate with your team to determine when everyone needs what resources, and be sure everyone knows what to expect and when, so that they can prepare what they need. And use those needs to your advantage, create messaging and campaigns based on the need. So if you're preparing for back to school, you can make a back to school campaign. And who are these donors, who are you pursuing. So knowing your donors is crucial to building a sustainable fundraising strategy. So how do you get to know your donors, you start by looking at your donor data. And here are a few basic segments that you segments that you can consider. Who are your big donors, you're recurring donors, your loss donors, future donors, what donor segment, have you not even thought about that you can plan to engage, and also look at when and how your donors gave was it last year, this year last month. What time was it in person by bank transfer. Did they donate for the first time or have they been supporting your organization every month for the past 35 years. And was the gift designated to a program or a particular need. If so, which one was their gift part of a campaign such as giving Tuesday or spring giving, or maybe a birthday fundraiser. Perhaps the gift was dedicated to a friend or a memory of a family member. So how simple segments that tell a lot about your donors. And if you're ready for some advanced segmenting consider these ideas. How did they hear about your organization, have they been a recipient of your services, have they ever volunteered at your organization, and what are your donor age ranges. So sorting through your donor data is made easy on mighty cause, we have downloadable reporting for donor retention, recurring donations as well as online and offline donations, and you can even create customized questions within your checkout flow to get that data that you need. So donors are often going to be part of multiple segments, and each segment will reveal an opportunity for you to effectively direct your fundraising efforts. And as a whole, baby boomers account for just less than half of charitable giving. They donate the most dollars out of all living generations. And Gen Xers they tend to be more skeptical of donating, but as a whole, they're the most willing to volunteer. So how do you have your millennials, they may donate the fewest dollars into the least number of charities, but they're staged to receive a considerable inheritance from the baby boomers. And perhaps on the more short term, this age group will light up social media for a cause. So they might not be for your larger bills, but millennials make things move. They're all very different audiences, yet each brings value and donations to your nonprofit. And part of creating your sustainable fundraising strategy is planning for the next generation of donors. And once you understand more about your donors, you can curate your messages and your future fundraising opportunities to those donors. If you know who you're pursuing, you can determine how. And the first step is to look at your current messaging. Ask yourself and others at your organization. How are you and how will you frame your messaging. Does anything need to change. Your messaging needs to have focus requests for donations in order to meet your budget needs. But the message requesting donations will need to be accompanied by content that is showing the impact your organization is having in your community. And now we don't want everything to be about numbers. We want to bring the real life story that connects to excuse me, the real life story that connects to people's emotions and their sense of humanity. So use your strategy to tell a story throughout the fiscal year of what you've accomplished and how you intend to forge ahead next year with greater opportunities because of what your donors have done for you. So where do you start by reviewing your current messaging. Here are a few questions that you can highlight or excuse me a few questions that you can ask yourself. I'm just going to highlight a few, and this certainly isn't a comprehensive list. But ask yourself, are you sharing with new supporters your vision and your mission. Are you asking your supporters directly to donate, or are you just hoping that they'll donate. And do your donors know what you need. This could be donations, or perhaps you need a handyman for general repairs, or a van for after school transportation. Maybe you need someone who speaks another language so that you can fully engage the recent immigrants that have come to your community. But do your donors know this, are you sharing that with them. So throughout the year, engage your supporters in different ways. You email, you have social media posts, mailers, phone calls. Think of every piece of communication as a fundraising opportunity. You want this messaging to keep their attention and to motivate them to get in this means every connection must have a way to donate. Even if donating is not the main focus of your message, you still need to include a shout out to supporting your cause. And this can be as simple as a hyperlink to your donation flow and your email signature. Whatever it is, you have to have something that points people to donating. And this also means that because your audience is varied, your messaging methods and content also need to be very. You don't need to be reinventing the wheel for every donor segment, simple yet specialized messaging goes a long way. And remember your goal is to keep your donors inspired to make a difference through your nonprofit. And as you work through presenting your story and your mission, consider what resonates with your donors. So look at a few snippets of three donor segments to give an idea of just how easy it can be to create direct messaging. Again, these are just snippets. There's a lot more brainstorming you can do, but snippet number one donation types merit a unique response. For those who make a first time donation, they should receive a welcome type reach out. Someone who's currently making a recurring donation is already committed to your cause. But these donors, they should receive a special thank you more than thank you. Maybe you provide a monthly benefit for partnering with you, or you can send an anniversary thank you order. It doesn't mean to be elaborate but it does need to be genuine. And it does need to be fitting for the type of donation that it is. So snippet number two, you have donor types. So let's think about two general generational mindsets. Baby boomers want to see the influence and results your organization has had over time. If they feel you're still worthy of their support, they'll give it. Gen Xers and millennials, they're starting from the viewpoint of their priorities. They want to know that they can directly meet needs through your mission and work. Whether there is right or wrong, and your organization can resonate with each. You're already influencing and creating results within your community, which means others who share your mission as a priority can absolutely meet needs through your mission and work. The trick is framing your content so that the same mission and current influence is speaking to both expectations. Your message content isn't changing. It's just the way that you present it. In the last segment that we'll look at is for donors who are at risk within your organization. So this is based solely on your organization data. And as an example, let's say your nonprofit tends to lose recurring donors after two years. And this is to determine why this may be happening, then create focused messaging that you begin sending recurring donors ahead of that two year mark. And determining why donors are slipping away. This is going to require you to talk with donors and be willing to hear some uncomfortable answers, but interact with your donors, it'll go a long way. It won't create the best messaging, but it won't make an impact unless your donors receive it. So getting your messaging to your donors, sometimes that's the invisible hurdle. We can't rely on a single mode of communication. Email, phone calls, social media and mailers, they each have a place in marketing your messaging and your fundraising campaigns in different modes will also create repetition, which is great for donor engagement. To think out of the box, perhaps your community hosts a local green market, set up a booth, include a QR code on your business card that links to your website. Think about ways you can be in your community so that you can educate people on the amazing work of your nonprofit. Go to where the people are and begin building those relationships. And when determining how to deliver your message. Look at the general trends of your donor segments, and this includes the general population, and those particular to your organization. Looking at the trends helps us to understand effective ways to capture the attention and the affection of our donors. This one's key. Don't waste time on communications that aren't working, but be fair. Just because you don't like a particular method of communication doesn't mean it isn't working. Give a legitimate effort before you decide whether or not it resonates with your donors. But if it doesn't resonate, don't spend time on it. So in light of your brainstorming, is there anything you can do differently? Do you need to invest more in technology marketing? Is there a social media platform you aren't using? Are you making enough personal phone calls? Or maybe you're making too many or to the wrong group. Or maybe it's mailers, maybe you should send more, maybe you should send less. This will determine or this will be determined by your organization, your donor base. Your focused messaging works in conjunction with your intentional campaign building. So your focus messaging fosters an emotional response that inspires people to engage with your organization through giving and serving. And your campaigns are the invitations that move donors from being like-minded community members to being active partners in your mission and your work. So just like you did for your messaging, you're going to ask yourself, which current campaigns are working? Determining what works will look different for every nonprofit. And it's about more than just the dollar amount raised. I'll highlight a few of the questions that you can ask. What was the purpose of the campaign? How many donors did this campaign bring in? How many attendees did you have last year compared to this year? And did you reach your dollar and your donor goals? If not, why not? If you did, what worked so well? So when you use Mighty Cause, we'll provide downloadable campaign reports with all of this information you have so that you can measure your success. This means whether you're new to your nonprofit or not, you can make informed decisions about your campaign performances. You don't want to do anything on a whim, you want to have that data. Like most things, campaigns have lifespans. So discuss with your team. Is there anything within the campaign that's starting to wane? So think about those various numbers we just talked about. Are they starting to fall each time you host the same campaign? How much effort does the campaign take? And how great is the reward? Sometimes the campaign profit might look good, but if the man hours required to make it happen are super high, it might not be as beneficial as you think. And what about enthusiasm within your organization? Enquire with other staff and volunteers. Ask for their take on the events. What do they like? What do they not like? And what are outsiders saying with their support? Do your campaign sponsors seem to be doing this because they just always do? Or are they excited? Are they invested in your campaigns? Are the aspects of your campaign outdated? Fads are one thing, but outdated is another. It's something to consider. So once you reviewed what you have, make the decision to keep a campaign or not. When you've determined what's been working, keep it and continue to make it better. Set specific goals before and a debrief at the conclusion of each campaign to review all aspects. This will keep you aware as to how effective the campaign is and any changes that you can make. And feedback isn't limited to the debriefing. Request feedback from your nonprofit stakeholders. You'll be amazed what they're willing to share. And if you do determine a campaign to be unsuccessful, you might not need to throw it out. Just get creative. Can you refresh it with a new venue? Perhaps a new theme and a new address code can take what's become somewhat mundane and it can liven it up. Or can you update it? Make it easier to donate. Make it easier to register or to offer a matching grant or sponsorship. But in the end, if you do decide it needs to be replaced, that's okay. Starting fresh also has amazing possibilities. And plan campaigns that will do more than just raise money. This is an important part of your strategy. You want to bring in new donors and spread awareness of your mission. Make this fun, make it interesting. And campaigns aren't only for the organization to host, and they don't need to be huge. Peer to peer fundraising offers your supporters another way to further your mission without having to donate themselves. And people are more likely to donate to a cause that's supported by a family member or friend. So don't waste this fundraiser power. Go ahead and harness it. And your donors are your extended family. So celebrate your organization's milestones and successes, just as families gather together and send cards to celebrate different milestones and weddings and graduations. Do that with your donors. And don't expect your donors necessarily to come to you. Meet them where they are. Remember the generational communication we spoke about earlier. Take that extra step. Speak their language. Nurturing your donor relationship is imperative to your fundraising strategy. And thanking your donors and keeping them abreast of your organization's activity is just as important as asking for money. So when you thank your donors, thank them in multiple ways. Could be an email and a thank you note or shout out on social media. Recognition in your monthly newsletter. Be creative. Maybe it's a thank you packet with a t-shirt. And once someone has donated, then thank them for that gift, but begin thanking them for their continued and their future support. And be clear that you're thanking your donors in order to build relationships with them, not just to butter them up to ask for a bigger donation in the future. Although you might ask for bigger donations in the future, you're saying thank you for the sake of the relationship, not just for the sake of the donation. In Mighty Cause, we take those first steps of stewarding your donors for you. We provide the first two thank yous. And from there, you can use our integrations with MailChimp, Constant Contact and other apps to keep the email journeys flowing. Automation is not a sign of laziness when it comes to your donor management. It's a way to effectively use your time. And if you're going to retain supporters, you have to thank them. You're establishing a relationship that says, you can trust us to meet the needs of our community, and we're trusting you to stand by us with your financial support. So you've looked at what you need and who your donors are, but how do you do all of this engagement without burning out? You don't do it alone. Through every step of your strategy, share the workload. Everyone can be a fundraiser. So who are these fundraisers? There are many moving parts to fundraising. To find the right people for the right roles, you'll let the what determine the who. So take a look at your fundraising strategy. What tasks need to be accomplished throughout the year? And who within your staff, your board of directors, volunteers and other supporters can take on some of these responsibilities. If you're doing a little matchmaking, directly ask people if they would like to help. You may be surprised how many people want to fundraise, but they just didn't know that they could. And when you ask, be sure that you're setting reasonable expectations for your sake and theirs. And then make it easy for others to join you. They want to, you just got to make it easy for them. And when I say anyone can fundraise, I mean anyone can fundraise. We won't go over every idea on the list, but I will mention a few. Your board members and your staff, your interns, they can write thank you cards and letters. They can share posts on social media. They don't even have to make the posts. They just have to share them. Alumni of your organization and general supporters, they're not off the hook either. You can reach out to them for testimonials. Perhaps they can't donate, but they can volunteer their tech skills and create content videos. Artists can design campaign logos. Ask your large donors if you can use their donation as a matching grant. And see if your community partners will donate a pair of socks for every donation made to your Easter campaign. We just need to get creative. There's a lot of ideas that are out there. And finally, anyone can create a peer to peer campaign. Mighty Cause offers team pages and individual fundraiser pages that are perfect for peer to peer fundraising. The pages are easily shared on social media through email, and you can even embed a widget onto a website. And the fundraiser template makes it that much easier. So don't be daunted. There's something that everyone can do. And when you share the fundraising workload, you're expanding your success. The more people fundraising, the greater your exposure. And this is why peer to peer fundraising is so effective. And if someone's benefited from your organization's work, given the opportunity to give back and pay it forward. There's something about serving those that have served you that can't be measured. Your community wants to help you in return. And involving others in your fundraising keeps your organization relevant and moving forward. You know a lot. You have a lot of information and a lot of experience. But you don't know at all. None of us do. So collaboration will naturally bring innovation. And let's not forget what this is all about. When you and others fundraise, your organization can continue to impact your community in mighty ways. So when do you do all of this fundraising? In some ways, the win for fundraising is always now. For building a strategy timeline, you can qualify your fundraising efforts as ever present and focus campaigns. Ever present fundraising includes the electronic donate buttons and the regular mailers and emails. And this also includes your routine conversations and communications with your large investors. In your focus campaigns, these are strategically timed, set apart fundraising events. Big or small, long term or short term. And focus campaigns would also include those peer to peer campaigns posted by your supporters. And it's easy to think that your ever present fundraising will just happen. But don't rely on that. Be efficient and be proactive. Schedule regular check-ins to make sure everything is as it should be. Make sure things are sending on time and things are up to date. And also schedule when you're going to send your donor thank yous and when you're going to follow up with any supporters. Without being on the calendar, it's too easy for these things to fall through the cracks. And delegating routine tasks like posting on social media and automating when possible great time savers, and they'll keep your fundraising on track. Focus fundraising, that needs a different attention. So the key to bringing your fundraising strategy to fruition is setting reasonable timelines and expectations. Start by looking at when you need certain funds. Then determine the order to host your campaigns so that the funds are available when you need them. And once you determine when you need the funds, you can settle on the dates for your campaigns. This allows you to continue working backward to complete the details. If your 5k Ron walk is set for April 1. When do you need to start and in registration? When do your fundraisers need to have their individual pages up? What businesses will you approach for sponsorship in matching grants? Preparation takes time. Looking ahead lets you know when and how to plan. So finally, schedule your campaign debriefing before your event. I know it takes place after your event, but schedule it beforehand. Once an event is over, it's too easy to push off the debriefing. So get it on the calendar beforehand just to make sure. And as you look at your calendar to figure out when to fundraise, don't forget to take into consideration the ebb and flow of fundraising. What does this look like? Be mindful of quiet quarters and consider how successful events may result in lower giving after. This isn't bad. It's just the ebb and flow. So for example, typically January is considered slower for donations than November and December because of those end of year campaigns. It's not bad. We want successful end of year campaigns, but it's good to take into account that January or quarter one might be a little bit slower. And you'll want to make the reasons for the ebb and flow of your expectations very clear to your board and your respective staff. It's easy for people to get behind your fundraising intentions if they understand your method. And communicating your strategy will also let others know when to expect results and when to pitch in and help out. So finally, strategy building is not a one time deal. Continually pay attention to your successes and failures. Be willing to tweak your strategy, but aim for that long term growth and consistency. We spoke earlier about holding debriefing sessions after focused campaigns. Do the same with your ever present fundraising and your strategy as a whole. Schedule those periodic reviews. Reviewing your information doesn't mean changing your strategy. It means you're documenting patterns and information that will lead to informed decisions in the future. It also keeps fundraising in the front of people's minds. That's a big hurdle in itself. And as your budget needs change, adapt your fundraising timeline and activities. A strategy doesn't mean things are set in stone, but it is a foundation for keeping your nonprofits fundraising needs organized, diverse and attainable. So let's do a quick review as we look at putting it all together. A strategy focuses your attention on the big picture so that you can be efficient, keep your team on the same page and have a scale for success. The first step in building a sustainable fundraising strategy is knowing what you need. Work with your team to determine the resources you need and when you need them. Secondly, learn who your donors are so that you're speaking their language and meeting them where they are. Use your donor data to create and send focused messaging through intentional channels. And at the same time, assess your current fundraising campaigns so that you know what to continue doing and what may need a little tweaking or a little recreating. And next, consider who can be what kind of fundraiser. Take time to look at the different aspects of fundraising, people's strengths, and then ask them to participate in the effort by making it easy. Lastly, schedule when you'll do what, set reasonable timelines and expectations for both your ever present and your focus campaign tasks. Make sure due dates and work backward from there as you plan to prepare various activities and keep in mind that not every quarter will be as successful or as dry as the one before. Keep learning, keep adjusting, and keep anticipating. So now that you're equipped to build your fundraising strategy. Let's take a few questions. So if you'd like you can post your questions in the question and answer box, or you're welcome to post them in the chat. And just a quick reminder, we will be emailing out a recording of this webinar, as well as a slide deck. So if you do need to jump off and you're not here for the question and answer time, not a problem. We'll be sending that out and you'll, you'll be able to listen to those questions and those answers. So I do have a question if I could give an example of what a peer to peer campaign might look like. A peer to peer campaign might be, let's say that you're hosting a 5k run, the peer to peer aspect would be for the runners who want to also create a fundraiser page. So now what they're doing is they're sending out their fundraiser page to their peers. So that page that they're sending out, that would be the peer to peer side, the donations that are coming in, or right into your, your run walk, but that would be the peer to peer side. So a different illustration of peer to peer fundraising is that traditional birthday fundraiser that a lot of people talk about. So it's one person who is creating a page and sending that out to their friends and family, asking them to donate. On behalf of the fundraiser, but to your, your organization. So you as an organization are not doing a fundraising. It's people in your, your community. Also, so what kind of resources do we suggest. So resources are going to be, it really is going to be anything and I know that that's kind of broad but start with the donors that you already have. If there are any large donors who haven't been donating lately, go back to them. The other is going to be look at people in your community who do things that are similar to what you're doing. So if you're habitat for humanity, maybe you're going to the local hardware store, or if you're working more in the world of food needs, then maybe you're going to your bakeries and your, your local grocery stores things of that nature. So there's different things and there's also the opportunity as you're talking with your board members, check to see who has connections and start to go that avenue. I'm going to read through give me just a second. Caitlin asked a great question what sort of signs within your donor base can provide clues about what communication methods are working. So, here's something that our work, our donation records show is it'll show the page that sent the donor to that checkout flow. So if you shared your, let's say you have a fundraiser page you shared on your social media. It'll show that that donor came from social media. So you'll be able to see not only what page did they donate to, but also how did they get to that page. So if it was all through your website, and that's where it's real heavy. You'll be able to see based on your donor that particular donation. Did it come through the website did it come through social media, or if there is a particular campaign happening. For example, let's say that you have a long term campaign, because you have a new initiative, because you need a van, and you have a long term campaign, posted for that on your website but also various other places. You'll be able to see our people responding donating to that fundraiser for the van, or they just donating and general on your website and they're designating the donation so some clues are going to be where's the donation coming from. The other is going to be new do different checkout forms, you can ask them questions, things like how did you hear about us. Things like that so if they heard about you on social media, then you know that that's working. If they heard about you from a friend, then you're then you know that people are getting the word out that way. So, Caitlin I hope that that is helpful. Give me, give me just a moment as I read through some of these. So Cynthia asked what was the name of the automated thank you service, we might be cause sends out those first two thank yous, but we also integrate with different applications so if you use MailChimp or if you use Salesforce if you use constant contact, things like that we have integrations with that can trigger some of those automated responses. As far as mighty cause and what we provide, we provide the initial thank you page when that donation is submitted, you as the organization can create a customized thank you message, and your donor will see that immediately after the donation is made. So when we send the thank you receipt to the donor that immediately happens after the donation, you have the option to customize that. So those are your first two thank yous that mighty cause does. And then if you have any additional applications that you use for that donor engagement. Tonya asked, what's the best timeline for fundraising strategy calendar yearly quarterly. Really it's whatever fits best for your organization. My own personal, I tend to think yearly, but then I break it down quarterly. That's because there's some things that only happen once a year so for example, if you're geared more towards something around back to school, then that's a one time thing. Actually, let me rephrase if you're geared towards after working with after school programs, that's your round. But if you have a big campaign that's right before back to school, then I want to, I want to have a year's worth of fundraising figured out. Because I know that I just have, yes, I have one large campaign, but what am I doing the rest of the year, I can still be interacting with my I need to still be interacting with my donors. But then I want to break it down into quarterly, so that I know, okay, during my third quarter, that's when we're doing our big back to school bash, what am I doing, what am I expecting, but then I can look at those other three quarters, and manage my time frames. So it's really up to you and what your organization does. Some organizations want to build out a larger timeframe, let's say two years, but then they're tweaking. So it's really, it's up to you, it depends on how large your organization is and how much you have going on throughout the year, and also how much need you have throughout the year. So it's kind of a non answer answer, it really depends on what's best for you and your needs throughout the year and a quick last thing. Test it out, make a strategy for about a year and see how that goes get six months in and review it and say this is too broad we need to zero it in great narrow it down to every six months. So there might be some trial and error there. So Joyce asked how can an organization increase donor participation on mighty cause a big part of that is a tiny you're very well, a big part of that Joyce is going to be sharing those pages on social media, getting your pages out through email, also doing things that are whatever is forward facing to your donor, always include that donate button. So even if it's an email that routine monthly newsletter, you're going to have a call to action to donate. You're also going to want to have a link to your donation flow that checkout page include that link and everybody's email signature. So it's always in front of people, we want to make it very easy. The other thing though is going to be take your mighty cause pages. So whether it's your profile page, or those individual fundraiser pages or an event page whatever you're doing on mighty cause. All of those pages are shareable. So you can share them like I said on social media that kind of thing. Also, create QR codes that link directly to your checkout flow. Have that on the business cards have that on any flyers. If you have a window front happy posters with a QR code on it that take them to your organization, either profile page or to your website so that donors can easily access it access it. The other thing that you'll want to do or that you can do when it comes to your mighty cause pages. No one sees them unless you put them before the donors. So think through when you're going through your day. How do you access things how do you approach things when however people put things in front of you. Go ahead and do that so you might live in an area where people really don't do a lot of social media but they do more email. And go heavy there or they might be still people who really like having that physical reminder so let's say you're at the green market have flyers with the website printed with the QR code. So that that's a couple of different different opportunities it's just anything you can do to engage your donors or anything you're already doing to engage your donors. Put out those links to your mighty cause pages and give me just a moment. Alyssa to read your, your question here. Okay, so we have Alyssa has an organization, they're young for a number of reasons the organization is young, and they're asking how do we bring funds from people but they don't know them yet because the organization is new. The community doesn't really know them. This is where that being going to your community is going to be a key thing so building that trust first which is exactly what you said they don't know you and they don't trust you, you're going to start to ask for funds two ways. It's going to be at those community events, but you're also going to be going very personally to different organizations and different businesses that are already solid in the community. Start to make yourself known to them. So I'm going to use the hardware store, just as an example again, but whatever store or business that fits your type of organization. So building relationships with those people and start to ask, hey, are you willing to give me a little just put my link on your website, or at your register, are you willing to put my name there what that does is it starts to give, get your name into the community where people associate I trust the hardware store and the hardware store trusts this organization. So that's, that's one way go to those pillars that are already in the community, and make yourself known. The other is for those who do know you, even though you have a small pool. This is where social media can be really helpful. You're posting. And it's that thing with algorithms, the more you post the more you get involved, and the more people who post. So start asking the people who know who you are. Ask them to post create the posts for them. They don't want to post they will you at least share it and and provide all of that so that it's really easy for the people who know you to start talking about you on social media. So that's one thing that's, it's, it's not always it doesn't always feel convenient, but when you're at things like anything that's happening in your community, it can be the green market idea that I use a lot, or if there's a parade or something like that, as much as you want to enjoy those things also be very intentional to be sharing this is who we are, and striking up those conversations that can be more awkward for some people than others. But it's really going to be just putting your name out there and getting your name in with those who are already pillars in their community. And then kind of the last quick thing, even things that don't seem to pertain to you, go to them anyway, and, and have your shirt. If, even if you have nothing to do with the school board, go to a school board meeting, just so that you're present. People see your shirt, people see you. It kind of that thing, however you can get your emblem your, your logo out there be posting it everywhere you can. So I hope I know that was a little lengthy but I hope that that was was helpful. I'm happy you're so welcome I'm glad that that this information was helpful. Okay, give me just a moment. So Maurice you asked if there's a number that you can call. I'm going to go ahead and post in the chat here. The best way to receive support when you're working with a campaign or preparing a campaign on mighty cause is to reach out to our customer support and that's going to be support at mighty cause.com. So by reaching out, go ahead and send an email. Include your contact information there Maurice and say, give us kind of a heads up this is what I'm working on. And this is how you can contact me so give, you know, let us know your phone number and additional email. And that's what will give us a little bit of context, and then we'll definitely follow up with you will be happy to do that. Okay, let's see. So we do have a question from Marva. When it comes to how do you bring in the support that you need because some communities and it feels like I'm here and we have good work to do but the community just doesn't support it, or it doesn't know that it's yet. An important thing or a helpful thing that you can do. Look for other nonprofits that do the work that you do. They might not be in your neck of the woods but let's say that there are other nonprofits and small communities doing the same work you are. Look to see if any of them are blogging. If you look out their websites, follow them on social media, see what they're doing, create dialogue to say, hey, my community this is what I'm running into. Did you run into this, and what did you do to to counteract not counteract it but to overcome some of those obstacles. So sometimes that strategy is, you kind of, you're never putting your fundraising strategy off to the side, but you're going to start to bring in strategy from other people where you're going to start to get to know what did they do in their community. Okay, now I have that to pull from and I'm going to incorporate it into my strategy. So that would be something that I would say find other nonprofits that are doing your work in similar circumstances, start to follow what they do. So someone asked, do we offer a CRM product we do not only do we have integrations with other CRMs like a sales force. And also QuickBooks someone asked if mighty cause data can connect with QuickBooks. Yes, there are a few restrictions with QuickBooks will be happy to to dive into that with you. We, and I can send you an email and that Molina about the QuickBooks and the integration. We do have a QuickBooks integration. We also have our own CRM product. We call that our supporters tool. It is part of our advanced subscription. So within that, any information that a quick synopsis information that comes into mighty cause. So when donors contact us or when someone creates a fundraiser or an offline donation, that information goes into our CRM product called supporters, and that is a part of our advanced subscription. So if you're interested in our advanced subscription or just receiving a demo as a whole, I'm posting in support a link that you can click on and that'll take you to a page where you can request a demo. So give me just a moment here, I'll post that. And within that demo. We're going to go over those different integrations that we have, but we'll also go over the supporters tool as well. So we'll be glad to do that for you. See another question here. Okay, so when you have those. The question is how do we categorize donors and lists when we have large donor lists. That can feel daunting. There's a couple of things we can break up donor lists and have a couple of people look at things if you have the, the staff or the volunteers to do that. The other depending on where your donor lists are. So for example, with the mighty cause donor lists. One of the things you can do is you can download certain categories. So you can download just donations that were made to within a certain time period, or within a certain event or campaign. So sometimes that's the best way to do it sort of narrow it down to a particular timeframe or particular group of donors you want to look at first. And then you can start to categorize by filtering, let's say you're using an Excel file, you can download just the donations from this event. Let's say the event was in February. February event donors. And then you're going to filter that Excel file to say donors that donations that came in through the event page. And then you're going to look at donations that came in through fundraiser pages. So you're going to filter and narrow down. And with that, sometimes you're just getting numbers in the sense of, okay, we had 250 donors to this event, how many donated to particular campaign pages, how many donated to the event total. If more people are donating to the event total and not so many to some of those campaign pages, then you can see okay maybe we have a balance, people aren't getting the fundraiser pages out to the public well enough. Or maybe it's tipped the other way, and you say good, that's what we want. So sometimes it's just a matter of start by filtering down to more specific campaigns that you're looking at. Or if you just want to see donations that came in through your website, then you can filter down that way. So you're excluding all of those campaign donations and you're going to look at just general donations. And then you're going to filter through to see which came through just your website. So, usually it means just take chunks and look at a chunk, file away that information, take another chunk and look at that. It'll take a little bit of back and forth some things are going to you're going to look at and you're going to say you know what that wasn't all too helpful, but that's okay. You can tell the information away anyway, and then you have it as you, especially as you come back as the months go on and you sort of are recategorizing, recategorizing but like looking through again. Make sure you might my suggestion is just to kind of hold on to any donor data you look at, hold on to it, so that you can come back and look at it again as a comparison. Okay, let's see Robert. So, Robert, I think you're, you're speaking specifically to the support feature that we have of merging with donor emails. There is a way that you can share, or post that here this donor has multiple emails. I'm going to suggest if you currently have your with part of the advanced package part of what you have is a dedicated account manager, go ahead and reach out to your account manager about that, and we can walk you through how you pair up this donor does have other emails. So it's, it's not so easy as just a merge, but so that you can share that information I'm going to say go ahead and reach out to your account manager for that and we'll be happy to go over that with you as well. I think that that was helpful you are very welcome. Maurice I'm happy that I could help Jen, you as well thank you for that feedback. I'm just looking through to see if there's any. Any other questions to give me one moment I will go ahead and and repost those links. So I'm going to post now. This is our support link. This is for our customer support, and that's just support at mighty cause calm. And also, what I have or what I'm going to be posting is we have a link. If you want to request a demo for we have a different subscriptions and a number of things that I mentioned were are part of the advanced subscription that we have where you can customize those questions through during your checkout flow so you can get that information, or with the different supporter tools and features that's also part of our, our advanced subscription so teaming. I posted those let me know if you're not seeing those comments. So Joyce I'll be happy to include you on that quick books email, not a problem at all. Aaron you as well what I'll I'll be happy to do that I'll I'll be sure anyone who who's requesting I'll be sure to include you in that kind of a group email about the quick books happy to do that. So for Mike, yes, we will be sending out a recording of the webinar, as well as the slide deck so anyone who's registered for the email or excuse me for the webinar will receive that email of the recording in the slide deck so not a problem there might glad you're able to join us even if it was a little bit late. And the same thing for you, we totally understand tech issues, not a problem all of that will be in the, but, like I said the webinar will be emailed to you so you'll be in good shape that way. Yep, Beth you are more than welcome. Yes, so Tiffany you asked Tiffany asked, can I gather a year in total of donors, and you can when you go into your donations report, if you're on your organization profile page. You can go into your donations report and that's going to be your, your total donations report. You can customize the date range. So there's a time period filter. If you scroll all the way to the bottom, you can select the last 12 months, or your very first option is going to be a custom date range, and we do that by year. So you can, no matter when your fiscal year is, you can list, you can list the dates that you want, and that donation report will populate, and then you can download that report. Oh, okay, so Tiffany so the tax bill statement so we, because the donations that come in through mighty cause, we are a donor advice fund, and we send out the tax receipts. Go directly to the donor right away, and their receipts are also held in their donor, or excuse me their user account so the donor can log into their user account access donation receipts at any time. You can also resend those tax deductible receipts through your donations report. So when you go in your donations report, you can pull up a donor, and then to the right of that you'll have the option to resend that, resend those receipts if you need to. Yep, trying to all be happy to do that. Okay, so Don what I can do. Okay, so we're not seeing what I'm going to let's see what we'll do is I'll be sure to all include the links for I'm going to I'm going to post them one more time our support, the email for our and then also to request that demo. I'm going to go ahead and post those again. So there should be the last thing that's there Tiffany are very welcome glad that that, that that was helpful. And if if you're, what I'll do is for those who aren't receiving the links for the demo, and also for our customer support. I'll go ahead I'll include those on an email about the quick books. So you'll have all of that there as well. So I'll be happy to include that and that'll come, you know, give it, give me a few minutes and I'll be happy to get that out to you. Yes, by all means and I'm just making sure that we don't have any other questions. Joe, not a problem that you're late be sending out you'll receive that recording in the slide deck. And as Theo mentioned, yes, please send out the, the webinar the slide deck to others within your nonprofit whether it's a finance team, or if there's a nonprofit in your community that you know might find this useful. Go ahead and please send this to him go ahead and forward it to him. We also have a resource center that has different webinars, but also case studies fundraising ideas blogs will be posting this also be posting a companion blog in our resource center. So these are, these are available to you all the time, free of charge for you for any nonprofit. By all means take a look at our resource center just head to mighty cause calm and select resources in the upper left corner, and you'll, you'll be able to see all of those. Matthew I'm glad that this was was helpful. Yep, I'll definitely be including all of you with your with our, our quick books. Let's take a look. Now I will see what we'll make sure we get those. Okay. Great. Happy to get happy to get you those emails. And we do have one other question does the report include in kind gifts. The report is going to include is any donation that comes in through mighty cause. So when anyone clicks the donate button and submits their donation through mighty cause that's going to automatically be included in your donations report. So it doesn't matter what page what donate button as long as it's processed through mighty cause it's going to be in your report. If you want to you can add or include offline donations. So if you have the check if you have the whatever the cash, you can add those as offline donations, and that will be included, you'll have an online donations report and an offline donations report. You'll be able to to view those. Now the offline donations you do enter them in one at a time, but what we offer with our advanced subscription is you can add or do a bulk upload of offline donations. If you're not doing it one at a time you can do a bulk upload, and then those would be included in that offline donations report. Now when you do add offline donations, those are then included in your supporters tool as well. So that's helpful and you are very welcome. I'm glad that you joined us today. And yes, a great rest of the rest of the week and a women's history month for all for sure. Thank you so much. I know we're right at time really appreciated the questions, appreciate if you all joining like I said, keep an eye out for those emails head over to our resource center check out any of our upcoming webinars. We're certainly again grateful that you're here. Have a great week. Have a great first three month and take care.