 So in this module, I'll talk about how to generate the leads. Now remember one thing that you have that perfect domain name, you have that perfect website and people are visiting your website. You are getting the traffic, but you have to convert that traffic into a lead. I'll explain what a lead is and then you have to convert that lead into a customer. So how do you generate the leads? That is the key over here. Now remember one thing, now people would say for example, of course visitors translate into customers. Visitors translate into customers. Now remember one thing that not all the visitors may be the customers. Now somebody can say that say for example that I have that person gets a million visitors in a year or more than a million visitors in a year. Now the question is that what those million visitors result into? Because if those million visitors do not result into putting food on your table or getting the money to pay for the education of your children, then those million visitors are good for bragging right, but they are not practically very useful. Of course there are other aspects also which is monetization which I'll very briefly touch upon where the visitors count, but that's a very different thing where I'll talk about it so that you know about it. So you have to convert your visitors into a lead and a lead into a customer. So what is a lead? Say for example, visitors come to my website, I have done all that social marketing thing, I have done all the social contents and the contacts and I have written on the blogs and joined all the communities and the traffic comes to me. Now if the visitors do not sign up or form, do not give their name, do not give their email address, I don't have a lead. How do I follow them? How do I get back to them? I don't have a lead. When I don't have a lead, I don't have a customer. So I need to get a lead. So prospect to lead, convert the prospect into a lead. Then lead to customer. Now once I have the lead, once the customer, once the potential customer, the lead has signed their registration form given his or her email address, the name and the phone number. Then when I have a sale, when I am offering something, I can send them a message. I can send them an email. I can send them a link. I can send them a document. I can do many things. But first I should have the lead and that lead then converts into customer. Visitor monetization is in the context of YouTube because for YouTube to get paid when people are watching your videos, you should have like 1000 subscribers and much more than the visitors and 4000 hours are viewing then you get paid. Because you are not selling, you are just getting traffic. But there are different things I just share with you. Now collect email addresses. Why? Because as of today, 306.4 billion emails are exchanged daily basis. So it means that email is not going to go anywhere. Email is going to stay for a while. So collect email addresses. How do you collect the email addresses? Include a contact form which I have already told you. Add a sign-up form. You go to, many of the tools are there, widgets are there, facilities are there. To add that sign-up form, to add that contact form to your web page to your website. Include an email outbox. And why not remember one thing I gave you the example of parktutians.com that you have to offer something to the people in reality, in reality honestly. Then they will give you become your lead. I gave you the example that some people looking for something which is not available. But when it becomes available, you send them a notification like a job. People register for a job. And when you have your job site and when you have a job which meets and matches their credentials, you send them an email, automatic email. So reach out. Email is very cost effective. It doesn't cost a lot of money, right? And goodness of email, it is easy to add up. Easy to store in a database. And easy to generate messages using pulling email addresses from the database. In a social media campaign, you are sending targeted emails on a campaign. Create interest groups. Create interest groups. It means that based upon the emails, based upon your customers, you create a group of customers. So you have this group one over here, this group two over here, group three over here. These are your customers and depending upon your group, interest groups, you are sending them selective emails. So you have your group of leads also. So what are the best practices for email target registered visitors? Don't send spam. Never send spam. Don't send spam. Send email to those people who are your registered customers. You might be able to get email addresses from other places, which I'm not discussing over here. But don't send them emails because they are not your registered customers. Follow a schedule. Try sending email on different days of the week at different times of the day. And look at the response you're getting. And you will know what is the best day, what is the best time and stick to that schedule. Send requested matter. If people have registered for a job, don't send them plumbing information. Don't send the information about recipes. You are sure to lose customers. Avoid spam that I've already told you. Give reading options. Although computers have proliferated a lot, but mobile phones, they have a very high acceptance rate. So your message, your email should fit on a computer screen and also on a mobile phone also. And it should be able to serve both type of customers. Put your name on every mail. Your name should be there. Your contact number should be there. Your phone number and your email address, everything should be there. Your URL should be there. Your wonderful URL should be there on every email message. And don't stop. Keep building that email list. Keep on adding to it. It's an ongoing process. Right. So you have to fuel that email list. You have to enhance that email list. And you have to send emails, not spam. And you need to convert your leads into your customers because your customers will result into sales and put food on your table. Put tuition money for your university education, for your parents, for yourself, for your family. That's all I have to say in this module. Thank you for your time.