 What is up everybody? Welcome back to the channel you guys shout out to my boy Derek. What up D? Thank you so much for your question. Thank you so much for your support on YouTube you guys This is what it's all about man is I need to know what the hell you guys are thinking right? I want to be able to answer your questions. What are you thinking right comment below? Let me know what you guys are up to let me know how I can bring value to what you're doing over here online I love answering questions from you guys man because again it really Just makes this content more relevant to those of you that are watching right? So shout out to my boy D. He asked a really good question and I said man I'll make a video explaining that because I really believe a lot of you will get value out of this Here's here's Derek's question right here and and again, it's a good question Because as I speak to a lot of real estate agents specifically I really see real estate agents running lead gen ads and and that's this right here what he's asking a lead form so when you and I'll show you where it's at but What he what he's referring to is a lead generation ad within Facebook I see that a lot with real estate agents specifically because I don't know if it's just because I talked to most of them all damn day but But it's really that industry where I'll see use lead generation nine out of ten businesses use Conversions and they use a landing page and they run conversion ads and again. I'll show you where that's at But here he's asking I see you promote a lot of conversion ads When should you use a lead form ad? Again D? Thank you so much for your support great question a Lead form ad is really if you don't have Web pages. So if you don't have landing pages, I use Karcha a lot of people use click funnels There's kajabi. There's lead form. There's many different softwares out there Where you can come over here and create landing pages, right? Web pages landing pages and So if you don't have a landing page any type of software to come over here and create different pages like I have You know over here in my shared funnels. I have a bunch of real estate pages You know, so if I'm running an ad, you know on an on a listing or an open house Like here's a simple page. They click on it. They come straight to a page. They click the yellow button They opt in I captured the lead so someone like me that is using landing pages that use a lot of landing pages We run conversion ads. Okay, so to answer your question the only time When you would run a lead form ad is if you don't have landing pages bottom line If you don't have landing pages now the reason why I wanted to make this video is to go into more depth and go into More detail to regarding the two and really the differences, right? When it comes to lead form ads again, it's for those of you that don't have landing pages So if you don't have a website software, that's why you're running lead gen ads Okay, and this right here this lead form when you come into the ads manager You come over here. You click on create This is the one right here that that Derek is referring to lead generation So if I don't have a landing page then Conversions wouldn't be the one traffic wouldn't be the one right traffic and conversions That's when you have landing pages. You're driving traffic You're running ads to give people to click and go to your landing page to opt in that's traffic and conversions But if I don't have that then I'm going lead generation. Okay? Now when you go lead generation, that's the lead form that Derek's referring to When you start running those ads that lead so I Yeah, I rarely see those ads. Let me see if I can actually Come across one. Let me see if I can if I can randomly click on an ad and Let's see if anyone is running. Okay. Actually, you know what look team of CS Nine out of ten times. This is a real estate agent nine out of ten times if I click on book now Let's see where he's taking me bam Shout out to team of CS You guys are my example for today this right here is a lead form. Okay, so When when you run lead generation you come over here, you smash the green button you go lead generation That's when you're using Facebook's lead form again because you don't have your own landing page, right? So here's what happens when you when you when you run lead generation and and and there's no really Wrong or right one to run you can run whatever the hell you want and and again I'm going to go into details on the differences and and why I just use conversions and I don't go lead generation And use this form here But this is a lot of people a lot of people use this and you definitely can right so so this is the lead form Automatically boom Information's populated and all that person has to do is hit next. In fact, let me hack. Let me hack this This funnel here, so I'm gonna I'm gonna click next and Then boom it takes me to terms and conditions I click on submit or it would be a privacy policy and then success. That's it So this guy right here team of CS or gal whoever may be They simply capture to lead right they just captured a lead It's it's no different different than if I came straight to to a landing page, right? So if I saw that ad I clicked I came over here to the landing page I clicked on the yellow button. I opted in Send me the details right same Very similar process, right? Here's the difference really. Here's the difference so over here I just simply entered my name in email And then and then and then at the very end success and then if I click on this blue button Where is he taking me? He's probably taking me to a full-blown website Where all there is is information, right? Not the notes, right? So look so it's Jessica I'm gonna see a shout out to Jessica She took me to a full-blown website where there's all these other things to click on right all these other things to click on There's a video her YouTube video now over here on this website This pixel is tracking everything so hopefully that's her pixel and not her brokers Right because a lot of times with real estate. That's the brokers pixel You need that to be yours so Derek if this is your page if you were taking me here You're running lead generation the lead form and boom the very last link You're sending me to a website this pixel better be your pixel Okay, I see it happen over and over and over with real estate agents that pixels not theirs that needs to be your pixel Okay, so here's what ends up happening Here's what ends up happening. I filled out the form, right? She got the lead now that lead is going to be in her Facebook business page, okay, so Again, and I'm gonna explain the differences so to find that lead She would have to come over here to her business page, right? You come to the business page do it from a computer not from your your phone come over here on a desktop You're gonna come over here to your business page. You're gonna click on settings over here to the left and then you're gonna click on Where did it go it is freakin? Because I'm viewing it from I'm viewing it from the admin What you can do actually right here perfect, okay, so again, I'm logged in I'm looking at it from the admin view if I wanted to look at it from The normal view then it would look like this So if I just hit that drop down then boom here's here's the normal view of of my page But I'm in the admin it takes you by default into the admin because you know is your page So right here in the admin you should see to the left right here. You're gonna see publishing tools So if you click on that that lead is gonna be sitting right over here, okay? So again, I'm gonna explain why I normally don't go lead generation and use this option So if I come over here to the left, you're gonna click on lead setup that lead would be right over here So first I have to set it up, right? I have to set it up I have to connect my CRM so step one find your CRM. So if I hit this right here I could hit the drop I can I can click I can click inside there and I can try to type in my CRM now in here What's the CRM a CRM is really your your customer management software. So wherever you house your leads, right? Any lead that's a CRM? It's really a platform. It's a software that would that would either be tied to your it's either just a standalone CRM Or it's tied to your email automation your email auto responder, right? So whatever maybe see if you could type it in and see if you see it in the drop-down if you don't see that CRM in the drop-down then it's not it's not Not that it's not compatible with Facebook, but it's not integrated with Facebook So you would then have to now And you can either find it that way or you can connect it this way But when you connect a CRM that's not with Facebook then you have to go out there and connect Zapier this is what I don't like. Okay. So now here's what here's what ends up happening when I go lead generation and I use Facebook's lead form Chances are if my CRM is not Already integrated and partnered with Facebook. I then have to go pay for Zapier now You can I think there's a free version of zap of Zapier that you can get on for a little while But as you start to grow your business, you're gonna have to pay for Zapier and that's like 30 bucks a month, right? So I have to and and all Zapier is is a freaking software that Automatically takes the lead and imports it to your CRM. It's either you're gonna do it automatically through a third-party tool like Zapier that you're gonna be paying for monthly or that CRM is integrated or it's not gonna be integrated and you're not gonna pay for Zapier and You're going to export the lead manually yourself Which is freaking nuts like I don't want to do that, right? So if my CRM is not integrated with with Facebook already then I have to go pay for Zapier and then and then and then have Zapier Zap it right. That's what they do. They they literally automatically will take every lead that comes in and Transport it to and import it to your CRM Automatically, but you're paying for that Zapier software. So that's why I normally don't go this route because my CRM is not integrated with Facebook so My CRM is cartridge. So I use cartridge for everything my email auto responder my CRM and my landing pages, but My my CRM is not to integrate it So therefore I would have to go get a Zapier and pay for that monthly, okay? And then all your leads will be right here as you use the lead generation form So rather than doing all of that And here's another reason here's another reason why Now you can create a custom audience because again It's all about custom audiences where most people get it wrong is they'll try to run ads, right? And because they don't capture any leads they give up. It's like dude. You ran it for a few days. You ran one It's like you got a freaking you got to go all in you got it You got to spend more than that you got it You got to run more ads you got to be consistent and as you run ads and as you stay consistent What you end up doing is building your custom audiences Custom audiences are audiences of people who have engaged with your previous shit So if I watched your previous video ad you track that through a custom audience You put all them people who watch if you got a one-minute video You're putting all the people who watched it for 30 seconds in a custom audience Right? That custom audience you're gonna show your next ad to you're gonna show another ad to you're gonna keep retargeting Everyone who's watching that video with your next ad you're always retargeting people who are watching your previous videos That is a custom audience Another custom audience are those who engage with your lead generation ad so back over here with team of CS I Clicked on it. I filled out the form I'm now in a custom audience even if I clicked on it and didn't fill out the form I would still be in a quote-unquote Custom audience now team of CS would have to set up that audience first but I'll give them the benefit of the doubt and and and say that they did So if they did set up a custom audience in this case because I thought the form Now I should be in their custom audience of leads and I'm not talking about in a CRM I'm talking about in the ads manager. You go and set up a custom audience I should now be in the custom audience with team of CS of leads Now as team of CS goes and goes and continues to go and run future ads I shouldn't see any more ads because I've already opted in I'm already a lead, right? So that's no matter if you go lead generation or you go conversions like I'm gonna show you why why I go conversions It don't matter. I'm still a lead I should still be in a custom audience and and and and team of CS should still be Excluding me from seeing future ads. I should not see any more ads regarding this type of offer, right? Because I already opted in so Custom audiences is where it's all at no matter what ad objective you're going with you need to be creating custom audiences You need to be retargeting those custom audiences. You need to be excluding Those custom audiences of leads. Okay, so again what I'm really trying to say in closing regarding the lead generation There's just a few more steps that I don't really care to take. I don't want to I don't want to have to go and pay for Zapier, right? I'm gonna have to pay for some CRM and email autoresponder anyways so that's why I end up just going with Karcher and Karcher is a one-fee for all so I spend 99 dollars a month for Karcher and it comes with my landing pages all these damn pages that I can create It comes with my email automation. It comes with my online calendar. So here's the deal D This lead again better be put into a CRM if The CRM is not integrated with Facebook. She better be zapping me, right? Because that lead needs to start receiving emails She needs to team a CS you whoever all of us. We need to be nurturing that lead So again, I'm either gonna be paying for Zapier I'm gonna either be paying for some CRM or our email automation. So that's why I just do Karcher I just do conversions. I just create my own damn landing pages. And again, I'll explain why more in detail here in a couple minutes, but But um No matter what that lead needs to be nurtured via email automation So again, when you go lead generation, you're still having to pay for all these other damn tools You might have just went you you might as well just go conversions and go create your own landing page because again I'll show you why in more detail, but um In those emails that go out So if you're zapping it you're putting that lead in your in your CRM You got that lead nurturing via email automation what you also need That's why I use Karcher because what you're gonna also need is a calendar You're gonna also need an online calendar a lot of people try to use calendar Lee and use the free version version of that but again, you're using multiple softwares I got a software for Zapier pain every month for that I got a I got a software for my email auto responder pain every month for that I got another I got I'm getting I need I now need another software, which is calendly for my online calendar I'm already talking three softwares. It's like dude. That's again. That's just way too many. So I Go conversions. I use one software Karcher And this is my landing pages my email auto responder my online calendar because here's what happens again Whether I'm going lead generation whatever that lead needs to be nurtured as I'm nurturing that lead via email automation in each email. There better be a link to your calendar. So if you're running an ad D On a listing, right? Let's say you're running an ad for a listing. Let's say this is a video right here of a listing, right? I click on the ad I come straight to this one page get instant access to the price and photos of this property. So now we're going to talk conversions and why I go conversions I'm running the conversions ad let's say They click on it and it looks just like there's no difference on the way it looks There's no different only difference is that rather than clicking book now and a form popping up You would click learn more and it'll go straight to this page, right? So here's really the differences and why I use conversions and go conversions and Just pay for my own landing page software because here's what ends up happening Again that lead needs to be nurtured. So as that lead comes in Right and on the form on the form page like over here on the form She took me all the way through she took me to a success page I clicked on the blue button and then she took me to her full-blown website When you come to this conversions and you click on you click on the ad You come straight to this one page you opt in Send me the details on the listing That lead is then taken to this one page. I couldn't do that with the form, right? Or as I could have She could have linked this one page to this blue button But she linked it to her full-blown website. Okay, I would have rather just linked it To this page right here. But again, this is my second page in my conversions campaign Lanny page. Thank you page That's it The reason why this page is so important and you don't want to link that blue button to a full-blown website at the end It needs to be going to a page like this simple page where it's you on video now, I know she had her YouTube video on that long-ass website page, but Hidden that blue button and going straight to her full-blown website was super overwhelming There was so much shit on that website before you know what I'm clicking on this I'm clicking on that I'm clicking on that and before you know, I got to go You got to take me to one page. We all have freaking ADD. We all have a short attention span and so If I enter my name and email, I need to come straight to this one page because Your objective at the end of the day, especially real estate Derek looks like he's in the real estate field In your specific business at the end of the day, you're in the lead Capture business. I ain't running these ads for my health I'm running these ads to get a freaking lead right bottom line. I need to capture a damn lead so By by by team asias Taking me here and then taking me on the blue button to a full-blown full-blown website They just missed their opportunity now. She captured the lead But at the end of the day, you need to get me on the phone. That's the business here. Excuse me We're on the business of lead generation. We all need to capture lead, but real estate specifically and also most businesses my business as well We're also in the business of getting that person on the damn phone Right here. She missed that opportunity. I hit the blue button. I go to a full-blown website over here I opt in I'm then taken To a thank you page website Where it's one page you on video telling me to schedule my private showing You on video telling me to click the button to schedule your listing appointment Right, whatever maybe but right here is the time where you have the opportunity where you have to get that person to schedule a call That's the business we're in. We're in the business of getting people on the freaking phone, right? So I know she asked for the phone number up front on this one But again, if you're not creating custom audiences and retargeting people and getting back in front of people and building that rapport with people Don't expect people to click on the ad the very first time and that's what most do And that's why if you're running these types of ads a lot of times what I get is the fact that that person put in the wrong number So when I take someone to a landing page, I'm not even asking for the phone number I'm not even asking for the phone number. They go to the landing page. They opt in Then they come straight to this thank you page and this is where I'm telling them to schedule their call And if it's not here, then it's in the email automation. That's why the calendar is so important The email auto responder is so important because after that lead ops in I opted in over here, but I gave I gave team a c is the wrong number So they better be emailing me. They're better be and not not physically emailing me They they better have me in some type of email auto responder But the most important link in the email automation in these next 10 emails are that are set to follow The most important link in each body of email is a link to your calendar So there better be a call to action now over here again You went to my landing page. You opted in I'm running conversion ads. I bring you here Right here. You're gonna see me on video. Hey guys. Thank you so much for inquiring on 777 plaza boulevard My name is Derek. I am the listing agent of this beautiful property Let me tell you a little bit more about it and why you're gonna want to schedule your private showing now It's like dude How different would that have been? Versus coming over here And then just clicking the damn blue button and going to a full-blown website And yes, it her video is on here, but I gotta scroll down I got all this shit up here. Then I gotta scroll down scroll down scroll down scroll down and then boom There's her video. There's her video. But guess what? I'm gonna end up clicking on it It's gonna bring me straight to youtube Because I have add here's what's gonna happen I'm gonna come straight to freaking youtube and before you know it Retire at age 30 Holy shit. Let me click on that one Before you know it dude three seconds into the damn youtube video. I'm already here. I'm over here watching how to freaking retire at 30 So you lost me you lost me you lost me that strategy Don't put a youtube video on a page at all Like you got to take me to one page where it's just you on video. That's it now This is a youtube little image here, but that's not a youtube video, right? I just put the play button just for the hell of it. That is a video that's sitting on cartra So this video is so important because again, that's what you're trying to give me to schedule a call But if it doesn't happen in that That link to the calendar is in each email. So as an email goes out tomorrow Hey, Dave. This is Derek. Just wanted to follow up. I know yesterday you inquired on 777 Plaza Boulevard Hey, let me tell you a little bit more about this property and why you're gonna want to schedule your show me now That link for your calendar again is in that email Two days later another email goes out automatically. Hey Dave this Derek just wanted to follow up Hey, I know a couple days ago you inquired on this on this beautiful property Let me tell you how our private showing went last night and why you're not going to want to miss out In fact, Dave, click the link below. It'll take you straight to my calendar where you can schedule your best time Like that link is your money that link to your calendar because again, I'm not asking for anyone I'm not asking for phone number on any of this stuff It's not until I I take it to my calendar when you click on that link and you take the action You take the initiative to schedule the call with me That's when that leads going to give you their phone number. That's when they're going to schedule that call with you Because you've been providing value. This is all about value man. It's all value based content These emails that are going out. It's not just pitching the property the emails that would follow after this listing Our emails that are educating that person giving them more information You know being that consultant being that professional and and just educating them on the process Whether it's the listing whether it's an open house Whether whether that whether that whether you're giving that lead a seller guide up front or a buyer guide The money is in the nurturing of that email list And so again, that's why I normally don't go lead form because I still got to go pay for a CRM I still have to pay for some type of email auto responder I'm going to then have to pay for zappier Which I don't want to pay for that I'd rather just pay for everything all up front one fee anyways and include some landing pages and run conversions Now here's the deal And I'll end it here. Here's here's pretty much the another reason why I go conversions because with conversions I don't just have one page like over here with her ad it was one freaking Like button I click on one ad and then boom. There's one form And that's it When it comes to landing pages, there's way more to it. There's more funnels to it So what I want to be able to do is I want to be able to put my pixel on any page And on every page because I can I can then go and create custom audiences around all these different pages And start running specific ads to them. So if you come into my funnel, right? So here's here's what happens Back to the lead one She then has to take the lead off right using zappier or whatever take the lead out put into your crem As she starts to email me. Hopefully automated emails These emails are full with content regarding the listing the open house seller guide buyer guide whatever And also there's a link to my calendar in these emails But what I do is I teach on how to take it up a few steps These emails that go out after the person opted in for whatever you're you're offering These emails better have video better have video and and and normally you'd have to host that video on a page Okay, so That's just how I do it. So as my emails go out all have That email click here to watch my recent video And in that video, I mean, excuse me in that email. They're clicking Coming to a page and watching this one video. This could be email number four and on this one video. I'm talking about a specific listing I'm talking about a seller guide or maybe I'm giving Tips on what it takes to purchase a home in the next, you know, year Whatever may be my email automation is full of content value and education And I'm doing a lot of it in video form. Now, you may not be video person You may not be that person, right? I'm encouraging you To be that person you got to start putting out video because That's what's separating you A lead is getting 15,000 different emails from 15,000 different agents At all times it's like dude, what's going to separate derrick? What's going to put you separate you and put you apart From every tom dick and harry and the other two million fucking freaking realtors realtors, right? It's video. It's video. It has nothing to do with how you look has nothing to do with your accent has nothing to do with any of that Hair no hair freaking freckles. No freckles. It has nothing to do with any of that The fact that you're on video and you're educating people via email automation On video, that's what makes people indoctrinated and gets people to fall in love with you No matter what man, it's freaking video and that's what I say on my youtube channel every freaking time The only reason why you guys are here is because you see me on video It's the only reason dude if I was writing this shit in a blog None of you would be reading it. I wouldn't have the same love that I have on on these damn videos If it wasn't video, right? So when you can start putting out educational base content talking about What that lead opted in for and I don't care if this is nine days later and this is email number nine Every email should pertain to what that person opted in for so if they opted in for a listing You're talking about that if they opted in for an open house You're talking about that and you're talking about that specific listing Don't have me opt in like what she did over here team of sea a shot to team of sea is but damn I'm seeing flaws in your game over here as I opted in For this one specific thing I'm then taken from a blue button and I'm now looking at Many other properties. It's like dude. I didn't opt in for that I didn't opt in to look at these freaking two million dollar houses. I didn't often I didn't ask for any of this shit It was it was supposed to be specific on one Topic one listing one open house seller guide buyer guide. You're talking about one thing That's what makes the email automation so valuable because that person is is is looking forward to receiving your emails based on what they were interested in Specific, right? So in these emails again There's a calendar. There's a link to a calendar and hopefully you're out there on video Educating that lead via email automation Um on what it takes to purchase or what it takes to buy or what it takes to get this listing Whatever you're educating them on that topic and you're you're you're getting them to schedule the call But as I put out video I have that video on a page and on facebook Pixeling them so then I can now take that data Create a custom audience and now focus my ads on only those people That's what's so powerful about conversions when you're going conversions You're running ads to your own page and on your own page There's many many pages that that the entire funnel can consist of on that page I have my pixel tracking everything and I'm now taking these links because every page has has its own link, right? Every page every page has its own link I'm now taking these links and creating custom audiences So I can then retarget and show my future ads too So hopefully that wasn't too overwhelming d and to everybody else watching But that's why that's kind of the difference with lead gen You just have to go a few more steps. You have to export that lead You can create a custom audience around it around anyone who engages, but that's about it There's so much more that goes into a funnel And so I just go conversions I go conversions I use cartra to help me with my with my actual, you know freaking monthly cost because When you start getting all these damn softwares, that's where the expensive part of it all comes in man It's not just, you know an expense on facebook advertising But now if you're not using this a software like cartra, you're paying for all these separate services, man Individually and that can get expensive. So I have cartra for one It runs my entire online business my landing pages my email automation my online calendar I host my videos on on on cartra. So I do a lot through cartra, man. So if anything derrick Activated 14-day trial man. I have a ton of funnels that are already done for you Like I have a ton of funnels that I can just simply transfer over to your account for free and And they'll be in your account in two seconds activate a 14-day trial The link is in the description profit with cartra dot online Once you activate a 14-day trial you'll receive an email for me I host these cartra q&a calls for my entire team every monday and wednesday at 1 p.m Pacific time. So we go live. I Answer questions. I teach you how to use the entire cartra platform and we just have a good time learning the damn thing. So If any of you out there, man want to activate a 14-day trial I will literally help you take this software to the next level and your business to the next level on social media, but Conversions that's what conversions is for man. So if you have any landing page software If you're already if you're already using some type of landing page you kind of want to go conversions, man You want to go conversions? And and and capture leads that way because again, it's all about custom audiences And it's all about nurturing that lead via email automation And i'm just saying take it up a few notches and as your emails go out Make them on video make them on video every email that goes out. Hey, Dave. Here's derrick This is derrick just wanted to shoot another video for you click here to watch my recent one regarding this listing And what we have to talk about so I click I end up going to a page. You're pixling me, right? That's just allows you to get more data from from where Where your your leads are landing on certain pages at what time and now you can create custom audiences and retarget them so Hopefully that made sense derrick. Let me know if you have any other questions, man If you're new to the channel man, my name is david. I'm out here in san diego building a social media agency and a digital publishing company Um, i'm super fired up when it comes to social media marketing and making money online So I run a lot of facebook ads. I have a lot of clients. I do this shit all damn day So a lot of my videos here on youtube are just day in the life I'm either answering questions or i'm documenting me running an ad me setting up ads ads for clients Me setting up landing pages and and email automations for my own damn business. Like I am just simply documenting everything when it comes to social media marketing facebook advertising Landing pages and just simply making money online. So if you're into any of that stuff, man Subscribe smash the bell for notifications and drop me a comment below Let me know what kind of business you guys are building and let me know how I can bring value to what you got going on online All right, guys, so Let me know if that made sense derrick and and thank you so much for your support, man I'm looking forward to your reply. Talk to you soon