 Of course, like we all know, we don't know too much about it, but the core of it, the time and period where the story was is based. That is really exciting. I think that's a world Indians have never seen. We all have never seen a time where, you know, like I always say, a time where the biggest conqueror in the world wanted to look at our country and we were a first world nation at one point is what we all believe. So how was India like then? You know, what was the trade routes at that time? So historically, it's quite an exciting subject from a creative point of view to create that world to create a series like of this magnitude was a big challenge. So these are the reasons why we got into the subject called porous. So basically, I believe that in India, internationally everywhere in the world, people who create content are the owners of that content. And it's not just for the fact that, you know, you should just own the content you create. I believe that if someone owns the content they create and they invest much more into it, it's not just financial investment. It's also about, you know, the quality of content that you're giving to the viewer because you want to then only create something that has some shelf life. You know, currently the system, the way our country has been working and so far we've also worked on quite a few shows in that sort of commissioning model is how it's called. I believe that somewhere the accountability of creating great content lies more on the channel's responsibility because it's their platform and it's their show. As production hours is over the years, you'll see, you know, different kinds of content being people just make content for the sake of running their production hours. But I believe the moment we get into this IP space, all creatively, the product will become better because people will be more conscious about what they're creating. People will become extremely sensitive to, because they have to put much more of their money into it and so they will not like to create anything just for the sake of creation and running a production hours or running or just making another show because someone wants you to make it. In this what will happen is you will believe in the product you're creating. So the viewer will come first than anything else in this relationship because you know that you are investing much more, not just money, your time, effort, energy, everything for a product that should be having shelf life. So you'll be doing less amount of work. Currently in television, we always say, oh, you're a television production hours. Great, great. How many shows you have? It's not about what you make. In television, it's all about how much you make. So I believe that we need to all move into a direction where it's about what you make than how much you make. So the moment production hours is like us. We'll start owning content. They'll become more accountable and they'll be more accountable to the viewers. Quality of content will go up is what I believe. And that's exactly why we invest into the series. That's exactly why I believe we need to get the IP so that we are more skin in the game. The channels take mostly all the risk. So it's better that we divide the risk. So Sony is the anchor broadcaster. How it happened internationally is that if there's a X percentage of cost, then the channel becomes the anchor broadcaster. They don't pay you the whole money for production. They give you a certain percentage of production. Rest you can monetize in any other platform that you're selling it to. So currently we have all the digital rights, India International, any language rights over here. We've licensed the product to Sony for a number of years with certain number of repeats so that we also have more opportunity to recover our money. And if the series works, it's successful for everybody, then everyone makes money. So I think business-wise, product-wise on all fronts, it makes complete sense to me. The Sony as a channel or any broadcaster currently is available in India in Hindi language. In our country, there are many languages. So you have other language opportunities to dub it, or even might be remake it. It might be different ways of selling it to different regional markets. Then you have the Terrestrial Market, which is the Doodarshan market. You can also expose Doodarshan in case it works out with them. Of course, everything depends on whether someone interested in your product or not. Then you also have the, why this language is in India, international, any language you can sell. You can sell it to any digital platform in India. So in India, in Hindi, or in any regional, any other language, OTT platform, anything of that sort. You can go to Tata Sky, for example. You can sell it to, say, a Geo, for example. You can sell it to a lot of other mobile platforms. And then it's basically your content. You can make an edited version for the international market. In certain countries, they watch less number of episodes. So you can edit it accordingly. For certain countries, they want more number of episodes. So this whole of South Africa, whole of Southeast Asia, whole of Latin America, these are the countries where, currently, they like our kind of content. But I believe we need to give ourselves more exposure. And with this series, because the way we're also making it, is that the production quality, the mounting, the presentation, all of it is in a global way. So we'll be getting more of the other markets, which we haven't entered yet. That's what we're hoping for. And let's see.