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Drink Drive "Legend" NZTA New Zealand

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Published on Nov 22, 2011

This TVC is proving to be extremily popular with over 1.3 million views on YouTube in just over a month. Ghost Chips is well entrenched in the New Zealand vernacular and many parodies have been created. Promoting alternatives to drinking and driving is a key part of the message mix, along with fear-based ads.

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