 The world doesn't really have a food problem. More than 50% of the food produced is wasted, thrown away by consumers in the rich world, full fridges, products not used in the wastebasket, enormous waste during transportation, enormous waste during storage. So, first priority for solving the food crisis or the upcoming food crisis is consumer change, making people more responsible to actually consume the food they buy in the rich world and making sure that we make a big investment in storage and transportation because indeed 25 to 30% of all food produced get lost during this stage.