 there we go hey clear concise stimulus that has a clear beginning and end it's discreet um that's why we do those um see the whole behavioral momentum thing's already kicking in you guys are wondering what the hell i'm talking about but i have a long history of making jokes about behavioral analysis a very long history almost as old as i am because even before i was trained i was a behavior analyst as a kid you know i got it my mom took me out we observed people so there's an example behavioral momentum right even to this day i can't go to the mall without just sitting in the chair and watching people it's just like i can't not make jokes about behavior analysis i can't just i can't just be normal i can't it does it just comes out you don't even know when it's gonna happen but it just something comes out it just the weirdness just starts to pop out there's a lot of behavioral momentum what does that really mean it means i have an extraordinarily long history or an extraordinary rich history of reinforcement for that particular behavior it could actually be on a very thin schedule but by rich i mean a lifetime of it right so a long time so that momentum just continues under certain schedules the behavioral momentum develops fairly quickly it's really hard to stop think of stopping a train versus stopping a go-kart okay the and it's affected by schedules of reinforcement so just keep that in mind that when you're trying to change a behavior there may be a lot of damn behavioral momentum with it and you might have to be pushing a lot for a very long time to get that behavior to change but it will change just be patient