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Online Video Marketing Statistics by Orion 21

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Published on Jun 26, 2013

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1. Online video ads increase purchase by 97%, and brand association by 139%. (Unruly)

2. Visitors who view product videos are 85% more likely to buy than visitors who do not. (Internet Retailer)

3. Landing pages with video have up to 800% more conversion than the same page without a video. (FunnelScience.com)

4. Video promotion is 6 times more effective than print and online ads (Atlas)

5. Videos are shared 1,200% more times than links and text combined (Simply Measured)

6. 92% of mobile video viewers share videos with others. (Invodo)

7. Every shared tweet results in six new YouTube browsing sessions (ReelSEO).

8. 65% of senior executives have visited a company's website after watching a video. (Forbes)

9. Online video production will account for more than one-third of all online advertising spending within the next five years. (Borrell Associates)

10. 76% of marketers plan to add video to their sites, making it a higher priority than Facebook, Twitter, and blogging. (Social Media Examiner)

11. Online video users are expected to double to 1.5 billion in 2016. (Cisco)

12. More than 1 billion unique users visit YouTube each month (YouTube)

13. Only 24% of national brands are using online video marketing (Kantar Media)

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