 How to build a personal brand on the Internet? Building your brand is important to growing your career and business because branding gives you an exceptionally effective way to broadcast who you are to your target market quickly and efficiently. Your brand is what differentiates you from others. Dave Buck puts it this way, your brand is a gateway to your true work. You know you are here to do something to create something or help others in some way. The question is how can you set up your life and work so that you can do it? The answer lies in your brand. When you create a compelling brand, you attract people who want the promise of your brand which you deliver. Jason Hartman said that your brand is a promise to your clients, a promise of quality, consistency, competency, and reliability. You see, your brand is your reputation. It is what people know you for. It is what people say about you when you are not present, which is why it is important for you to know how to build one. Tim Ferriss said, Personal branding is about managing your name, even if you don't own a business in a world of misinformation, disinformation, and semi-permanent Google records. Going on a date? Chances are that your blind date has Googled your name. Going to a job interview? Detail. In this video, I'll share with you how to build a personal brand on the internet. This, I believe, will help you become a successful person. If you're new here, consider subscribing so that you won't miss other interesting videos like this. 1. Be clear on what you want your brand to stand for by discovering your uniqueness. If you do not understand the value you intend to offer, how will anyone else do? Personal branding isn't about showing people the persona you hope to become, but being authentic and real, while demonstrating your skills and passion to people. It should be a reflection of yourself, what you stand for, what you represent. It is what makes you who you are. It is what makes you different from the rest of the world. It is your unique abilities. Ree Perez said, A great brand starts with understanding who you are, what you stand for, understanding your marketplace, and understanding your positioning. What is the perception that you need to create to appeal to the target audience that you are trying to appeal to? To build your brand, you have to take note of your skills, interests, core values, and beliefs. Identifying these will help you put together what your brand truly stands for, and also lay a good foundation to build your brand. 2. Choose your target audience Once you have decided what your brand stands for, the next phase is to identify the people you want to appeal to. Note that not everyone is your ideal client. To attract your target audience, you need to stand for something, clear enough to pass a message across to those who are interested in what you are building, as well as repel those who are not interested. The only way to create a personal brand is by becoming the go-to, recognize authority on a specific topic. So be clear with your message, be clear enough to get your audience's attention. Create your perfect audience profile by identifying certain features and characteristics, such as their age, gender, location, education, income, profession, desires, and aspirations, pain points, and challenges. When you can provide this information, you are better able to understand and serve your target audience well. Kyle Gray said the foundation of a strong personal brand is how well you understand your audience and the problems they face. Then you can define why you care and how you solve those problems, which is what you will be remembered for. 3. Position yourself as an expert in your field Once you have identified your target audience, position yourself as an expert in your field by creating an irresistible offer that can help them solve a specific problem or achieve a specific result. Often, the entrepreneur makes the mistake of creating a product or service and then try all effort to sell instead of first recognizing a pain point of your target audience and then creating an offer that is a perfect solution for them. To create an irresistible offer, however, you must position yourself as a specialist in your field because you do not want to be seen as a generalist. Note, your offer must have a specific outcome which you should promise your audience. Jason Hartman said your brand is a promise to your clients, a promise of quality, consistency, competency, and reliability. 4. Create a content strategy Now that you have one, two, and three figured out, how do you gain the trust of your audience? How do they know that what you have to offer is real? Simple. Content creation. Creating and distributing free content is one of the most effective ways to build your brand and earn the trust of your target audience. You know, instead of struggling with the task of convincing your audience that they can trust you, create content that will help them. This will not only build trust but also show your audience that you know what you are doing and that you are indeed an expert in your field. Start by determining what contents will be valuable to your audience and also determine how best to distribute these contents via articles, videos, podcasts, webinars, online courses, and so on. Ensure that every content you share is of good quality and helpful. 5. Create a visibility strategy Just because you are doing a few good works doesn't mean that people will automatically come knocking at your door. If you do not position yourself in a place to be seen by as many people as possible. Publishing content on your platform is a great way to build your audience but it also takes a lot of time. A faster way to build your audiences via exposure to other people's audiences. Ulysses Osuna said the single biggest growth hack is getting yourself featured on major publications. If you want to build authority and celebrity in your niche, what better way to do that than getting one of the most prestigious brands to mention you? This gives you instant credibility. You can consider options like partnerships, interviews, and PR, public speaking, and the likes when creating a visibility strategy for your brand. Navid Moses, a lifestyle entrepreneur and online marketing expert said, building a profitable personal brand online is not a sprint and something that happens overnight. Don't aim for perfection early on. Instead, allow your brand to evolve naturally over time and focus on providing massive value and over-deliver to your target audience. Then you will get more clear over your message and brand as well. Always remember that. In summary, to build your brand on the internet, one, discover your uniqueness and use it to dictate the message you want your brand to constantly reveal. Two, choose your target audience. Three, position yourself as an expert in your field by creating an irresistible offer. Four, build trust and credibility by creating and distributing valuable content for your target audience. Five, create channels to showcase and broadcast the content you have created to discover more of your audience and create a community. Thank you very much for watching our videos. We'll like to give you another interesting video for you to enjoy next. But before then, our team will be very happy if you can like this video and share it with your friends on social media. If you're new here, don't forget to subscribe so you won't miss other interesting videos like this. Look at your screen now to see two other videos we handpicked for you to enjoy next. We love you.