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Aaker on Branding: 20 Principles That Drive Success

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Published on May 9, 2014

Featuring: David Aaker, Professor Emeritus, Haas School of Business, and Vice Chairman of Prophet

Drawing from his new book, Aaker on Branding: 20 Principles that Drive Success, David Aaker will discuss what you need to know to create and manage strong brands. He'll comment on both the history and the future of branding, touching on the power of brand as asset, the role of a brand vision, the importance of innovation, and the need to change the focus from the offering to what the customer is passionate about.

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