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Uploaded on Oct 14, 2011
In 2010, Lawrence Berkeley National Laboratory (LBNL) electricity-market, policy and consumer behavior expert Merrian Fuller singled out a small environmental organization in Kansas-- the Climate and Energy Project (CEP)-- as an outstanding example of how you change behavior on energy efficiency and reduce carbon emissions through an apolitical emphasis on heartland values.
In the summer of 2011, a team from LBNL, seeking to capture what Fuller had featured in her report "Driving Demand for Home Energy Improvement," visited Kansas. Speaking with CEP's Nancy Jackson and Dorothy Barnett, as well as farmers, small business owners, politicians and others, the team produced this video, which shows how and why CEP has become an inspiration to other environmental organizations that are seeking to change behavior where climate-change skepticism abounds.
Jeff Miller: concept development, writing, interview production Ivan Berry: producer, director, editor, story development Cutler Andrus: camera, production, and editing assistance Ross Lyon: production assistance on location
Special thanks to Dorothy Barnett and Jeff Risley from CEP.