 Well, you know, it's an interesting question. I mean, you know, I see Jonathan Zittrom's talk in his book talks about the sort of threats facing the internet. One of the things I always think is that it's too hard to predict. You know, if you'd said ten years ago, you know, back in 1997, would people have predicted things like SOA? Would they have predicted things like web services? I mean, the ideas people had for the internet back then, some of them were right on, some were way off and some of the things that happened people didn't even talk about. I do think, you know, some of the semantic web technology is gonna change the way the web works. Everything's gonna become a lot more detailed and you'll have a lot more knowledge about what people are looking for and what websites are about, what people are about. So, you know, we're facing the certain threats, you know, depending on the future that the movie industry and the record industry want for the internet is radically different than the vision that a lot of regular people have for the internet. So, it'll be a breakdown between how these different courses either compromise or who wins.