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Published on Oct 17, 2010
In the mid-1990s, the Victorian community had high awareness of Slip! Slop! Slap!
However, SunSmart was still concerned about young people's sunburn and tanning rates and decided, to develop a hard-hitting, graphic advertisement.
While hard-hitting health messages are now daily television viewing, the How to remove a skin cancer campaign was the first of its kind. This campaign developed by James Woolett in 1996, provided SunSmart with significant public relations opportunities through television and radio news outlets.
The launch of the advertisement in 1997 generated over 100 media stories in television news and print and radio outlets.
The advertisement was created in close consultation with skin specialists (dermatologists) and plastic surgeons in Melbourne. It accurately depicts the procedure used to remove skin cancer and graft skin onto the site.