 So, you and I are talking today because we're announcing an investment by Ithaca into ANO, our public benefit corporation, and you and I have been talking about this now for almost three years, and I'm curious, why did you guys decide to make this investment? Well, I think that first it's been great to get to know you and we have a lot of faith in your leadership of the enterprise and also just a commitment you've made to open infrastructure over a number of years. And I think we first did some collaborative work with hypothesis as much as, I don't know, seven or eight years ago, and you and I have gotten to know each other over several years, three years at least. And just realizing at a first level that annotation just seems like an important part of education, it's kind of unrealized, and that eventually annotations got to be a part of the learning process, right? I mean, just the notion of a faculty member teaching students, giving them the opportunity to asynchronously engage with a written document and have a discussion online, it seems inevitable to me that that's necessary. And the approach that hypothesis has taken and ANO is taking with an open, interoperable infrastructure for that that all different resources can use is definitely the way to go as opposed to some proprietary approach to try to create loyalty or stickiness on one company's platform. So I think we were taken both by the idea of annotation being an important part of education and also by the approach that you've taken and the leadership you've provided to work very hard to do that in an open way. And it's taken years, some years for you to get attraction on that. And our hope is that that time for impact is here and that you are well timed for that to have the impact that you want to have. So I think from a standpoint of just investing in the community and what I was saying before about moving toward open, it seemed appropriate for us to try to accelerate or help with something we thought was an important tool and important component of open infrastructure that we could support that. Now, at the same time, it will be very good for JSTOR users, right? If we can work with you collaboratively to develop the capability and, you know, really easily and really conveniently for people to do annotation over JSTOR articles and other content that we're adding to the platform. So there's a direct benefit for our user community if we can work effectively together. So the idea that we could also both support through an investment the broad principles and mission of the organization and at the same time work together with you to actually improve the product and service that people get both when they work with JSTOR or they're using JSTOR and when they have an opportunity to use hypothesis, whether that's on our platform or, you know, other providers, that seems like just a wonderful win-win if you will on both sides and, you know, great for the community generally. So we're supporting open, we're supporting JSTOR, we're supporting hypothesis and most importantly, we're supporting the users that we think annotation can really help improve their learning and improve the teaching. So, you know, we're super excited about it and, you know, really happy that after this time, we've been able to figure out a way to work together. So we're very excited. Us too. So my understanding is that this is actually the first time that Ithaca has made this kind of an investment in another organization and how did it come about that you guys decided to go in this direction? Yeah, so I think the question of making investments in other organizations, I think it's really fundamentally about accelerating the mission. Like, there may be some things that we can do well ourselves, but there may be some things that we're just not well positioned to do ourselves or we can't do it fast enough and if we really want to serve our community, there are better ways for us to invest the resources that we have or spend the money that we have. So for example, I mean, we believe that that annotation is a really important potential tool and we think it's inevitable. We could, you know, have our product teams develop an annotation layer, you know, or service. This just seems a such a better way to go about doing that. And as I said before, to invest and open at the same time makes a lot of sense. So we're thinking about how do we make the best use of our resources and while, you know, there'll be, you know, we're not, you know, we're not a company that an organization that's going to have huge investments in other companies or, you know, acquiring a bunch of companies or anything like that. But I think we are going to look to ways that we can advance our mission and serve our community. And if we can do that faster and better, we'll do that. Now, there are a couple of examples that we're not investments, but that also fit this. One is Reveal Digital, which we brought into the organization several years ago, and another is ArtStore, which we merged with JStore five or six years ago. These are opportunities for us to, you know, in the case of Reveal Digital, to bring primary source content that libraries care about and having made open onto the JStore infrastructure, as I was saying earlier, and in ArtStore's case, bringing images onto the platform and working to integrate the image and text experience for scholars and students. So we look for those opportunities, and this was one where, you know, we feel like we can have an impact and accelerate our impact in the community by an investment, not an acquisition or something like that. So, you know, a great opportunity for us to bring together the, as I say before, the investment in open and also the impact for our users.